Market Trends of Vegetable Juice Industry
This section covers the major market trends shaping the Vegetable Juice Market according to our research experts:
Rising Inclination Towards Cold-Pressed Vegetable Juice
Growing popularity among consumers for cold-pressed vegetable juices, which retain the vitamins, minerals, and fiber that were not present in conventional juice production, is expected to have a positive impact on the growth of the global vegetable juice market. There is a current resurgence of ketogenic diets, which restrict carb intake to less than 50 g per day and encourage the consumption of more vegetables and fruits. Furthermore, with the increasing number of diabetic patients worldwide eating well and maintaining a healthy weight has always been an important part of their lives. According to the American Diabetes Association (ADA), low-carb green vegetables such as broccoli, cucumber, kale, and spinach are recommended. As just a result of the presence of huge nutrition and antioxidants that helps to boost immunity and health, the demand for cold-pressed vegetable juices has increased. Further, a large set of people are skipping snacks and opting for on-the-go snacks with better nutritional benefits. Consumption of vegetable juice helps to ease the strain of detoxification thus, consumed widely. For instance, in July 2021, Better Plant Sciences Inc. declared that they have come up with 7 cold-pressed vegetable juice in the product line. Hence, the above-mentioned factors are actively accelerating the growth of the market studied.
North America Holds Largest Market Share
North America is the largest market in vegetable juice since people there favor healthy eating and active lifestyles. Additionally, consumers' preference for a better lifestyle is a result of the region's rising health consciousness. The market is driven by various factors such as a larger portion of the North American population has benefited from wellness and health trends, thus, manufacturers are anticipated to change their product lineups over the forecast period as a result of consumers' willingness to customize juices and beverages to suit different dietary needs, lifestyles, of different age groups. Since vegetable juices boost insulin levels to the same degree as some fruit juices do with zero sugar content thus, they are a major force in the North American juice market. In the United States, there is a rising trend toward vegan food products thus, the consumption of leafy vegetable juice such as spinach, pineapple, cherry tomato, cilantro, or celery with hemp seeds mixed with juice, beetroot juice, or carrot juice mixed with seeds and herbs are becoming increasingly on-demand as these ingredients are a strong source of high protein, minerals, vitamins and are most nutritious when consumed raw in the form of juice. For instance, in June 2020, R.W. Knudsen, a brand of The J.M. Smucker Company, launched innovative organic juice beverage shot variants, featuring apple cider vinegar, beet juice, pineapple ginger, and carrot black pepper turmeric all marketed through offline and online retailers like Amazon.com and Kroger.
