Market Share of Vegan Supplements Industry
The global vegan supplements market is characterized by intense competition, driven by both international and regional players. Key players include Holland & Barrett, Sylphar N.V. (Nutravita Limited), Swisse Wellness PTY LTD, Garden of Life, Vital Nutrients, and Now Health Group, Inc. These companies are prioritizing product innovations and pursuing mergers & acquisitions to bolster their presence and expand their global market share. For example, in August 2023, Herbalife unveiled a new line of plant-based supplements. These products boast certifications such as USDA Organic, non-GMO verification, kosher certification, and vegan status by FoodChain ID. The lineup features five distinct offerings: protein shakes delivering 20 g of protein sourced from pea, pumpkin seeds, and chia; a greens booster crafted from organic fruits, vegetables, superfood powders, and green tea; an immune-support formula enriched with vitamins C, D, and zinc; and a digestive-support blend highlighting oat and guar fiber.
Vegan Supplements Market Leaders
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Holland & Barrett, Inc.
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Sylphar N.V.(Nutravita Limited)
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Swisse Wellness PTY LTD
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Garden of Life
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Now Health Group, Inc.
*Disclaimer: Major Players sorted in no particular order