Market Trends of USA Sports Team And Club Industry
Increasing Sports Sponsorship Driving Sports Team And Club
Rising sports sponsorship creates a win-win situation for the sponsor as well as different sports teams and clubs. Sports sponsorship provides clubs and teams with the opportunity to partner with leading players and improve their fans' experience. Sports sponsorship in the United States has observed continuous growth over the years, expanding the reach of its sports events globally. On kits sports sponsorship, In Arena visibility, Digital sports sponsorship has emerged as a popular form of sponsorship by businesses.
Football, basketball, baseball, and Hockey are among the sports events in the US attracting the highest sponsorship. For businesses, advertisement exists as a major source to attract new customers, and sports as a segment existing with large fan engagement leads to an increasing sponsorship for sports teams and clubs. Over the years, Nike Inc., Adidas AG, Verizon Communications, and PepsiCo have been the leading sports sponsors in the United States.
Digital Media Engagement Driving Sports Team And Club Market
Post-COVID-19 Social media created a new revolution in the sports team and club market in the United States. With their social media accounts, sports teams and clubs are observing continuous growth in their followers. In the US, more than 40% of adults prefer to watch sports via online live-streaming channels either on their mobiles, television, or laptops, which is helping the market to expand its online reach and engagement. In recent years, digital media rights in the US have become a critical component of broadcast rights deals, increasing revenue generation of sports teams and clubs.
In the US, Leading clubs and sports team are leveraging their digital media feeds consisting of short-form images and photos created for social media by turning them into assets for sponsors and sports fans. The value of sports leagues/events broadcasting packages is observing a continuous rise in the US, with ESPN, Fox Sports, CBS, NBC, YouTube, and Amazon Prime existing as players with leading annual deals and increasing viewership for sports events.
