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United States Aesthetic Devices Market Size (2024 - 2029)

The United States Aesthetic Devices Market is projected to experience significant growth over the forecast period, driven by advancements in technology and increasing consumer interest in aesthetic procedures. The market's expansion is supported by the rising adoption of minimally invasive devices and a growing awareness of aesthetic options, which have become more accessible due to technological innovations. These developments are expected to enhance the affordability and appeal of aesthetic treatments, contributing to the market's evolution and increased market size.

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Market Size of United States Aesthetic Devices Industry

CAGR
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Market Size (2024) USD 10.45 Billion
Market Size (2029) USD 16.67 Billion
CAGR (2024 - 2029) 9.79 %

Major Players

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*Disclaimer: Major Players sorted in no particular order

USA Aesthetic Devices Market Analysis

The United States Aesthetic Devices Market size is estimated at USD 10.45 billion in 2024, and is expected to reach USD 16.67 billion by 2029, growing at a CAGR of 9.79% during the forecast period (2024-2029).

The COVID-19 is expected to have a significant impact on the growth of the market. For instance the article titled ' Interest in aesthetics during COVID-19 pandemic: a google trends analysis' published in June mentioned that by late November and early December, the relative interest began to rise, reching earlier pre-COVID rates. Such rise in interest in Aesthetic procedures is expected to drive teh growth of the market.

There are certain factors that are affecting the market in a positive way, which include technological advancement in devices, increasing awareness regarding aesthetic procedures, rising adoption of minimally invasive devices, and increasing obese population.

Earlier, anyone seeking medical assistance with cosmetic issues had only intrusive surgical procedures to choose from. Owing to the advances in the field of aesthetics, this is no longer the case. Medical aesthetic technology has advanced rapidly over the past two decades. The highly advanced technologies have offered a wide range of products and solutions to patients seeking medical assistance. New technologies are being developed and introduced into the market, including the use of laser, dynamic pulse control, radiofrequency, and infrared technologies. In recent years, skin-tightening and non-invasive fat technologies have created a new niche in the medical aesthetic technology market. They have been proven financially lucrative, and they are expected to dominate in the near future.

Furthermore, the number of surgeries has increased in the region over recent years. For instance, according to a report published by the American Society of Plastic Surgeons 2020, 15.6 million cosmetic procedures were recorded in 2020, which included around 2.3 million cosmetic surgical and 13.2 million cosmetic minimally invasive procedures. However, in 2019 the cosmetic surgeries performed were 2,678,302.

In the area of cellulite reduction, some of the emerging technologies hint at a future of improved outcomes with a positive effect on the overall United States market. With such kind of innovations, the market for aesthetic device-based treatments continues to evolve. Furthermore, such advances are expected to make these aesthetic procedures affordable to the patient population, thereby reducing the number of patient visits and healthcare costs.

USA Aesthetic Devices Industry Segmentation

The scope of the United States aesthetic devices market includes all the medical devices that are used for various cosmetic procedures, including plastic surgery, unwanted hair removal, excess fat removal, anti-aging, aesthetic implants, and skin tightening, which are used for beautification, correction, and improvement of the body. Aesthetic procedures include both surgical and non-surgical procedures. The surgical procedures include liposuction, breast implants, facelifts, radiofrequency, and other related procedures. The non-surgical procedures include chemical peel, non-surgical liposuction, and skin-tightening procedures.The United States Aesthetic Devices Market is Segmented by Type of Device (Energy-based Aesthetic Device and Non-energy-based Aesthetic Device), Application (Skin Resurfacing and Tightening, Body Contouring and Cellulite Reduction, Hair Removal, Tattoo Removal, Breast Augmentation and Other Applications) and End User (Hospital, Clinics and Home Settings). The report offers values in (in USD million) for the above segments.

By Type of Device
Energy-based Aesthetic Device
Laser-based Aesthetic Device
Radiofrequency (RF)-based Aesthetic Device
Light-based Aesthetic Device
Ultrasound Aesthetic Device
Non-energy-based Aesthetic Device
Botulinum Toxin
Dermal Fillers and Aesthetic Threads
Chemical Peels
Microdermabrasion
Implants
Facial Implants
Breast Implants
Other Implants
Other Aesthetic Devices
By Application
Skin Resurfacing and Tightening
Body Contouring and Cellulite Reduction
Hair Removal
Tattoo Removal
Breast Augmentation
Other Applications
By End User
Hospital
Clinics
Home Settings
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United States Aesthetic Devices Market Size Summary

The United States aesthetic devices market is poised for significant growth, driven by advancements in technology and increasing consumer interest in non-invasive procedures. The market is experiencing a shift from traditional surgical options to more sophisticated, minimally invasive techniques, thanks to innovations such as laser, radiofrequency, and infrared technologies. These developments have not only expanded the range of available treatments but also made them more accessible and financially viable for a broader audience. The rising awareness and adoption of these technologies are further fueled by a growing obese population, which is contributing to the demand for aesthetic procedures. As a result, the market is expected to see a steady increase in both the number of procedures and the variety of devices used, with skin-tightening and non-invasive fat reduction technologies emerging as key segments.

The competitive landscape of the US aesthetic devices market is moderately active, with several key players like Cynosure, Alma Lasers, Lumenis Inc., Bausch Health Companies Inc. (Solta Medical Inc.), and Abbvie leading the charge. These companies are continuously innovating and introducing new products to meet the rising demand for aesthetic corrections. For instance, recent launches such as Cynosure's PicoSure Pro and Bausch Health's Clear+Brilliant Touch laser highlight the industry's focus on enhancing treatment efficacy and catering to diverse skin types. The market's growth trajectory is further supported by the increasing popularity of aesthetic procedures, such as breast augmentation and reduction, which are becoming more common among various demographics, including teen males. As more individuals seek to improve their appearance, the market is expected to expand, offering lucrative opportunities for both existing and new entrants.

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United States Aesthetic Devices Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increasing Obese Population

      2. 1.2.2 Increasing Awareness Regarding Aesthetic Procedures and Rising Adoption of Minimally Invasive Devices

      3. 1.2.3 Technological Advancement in Devices

    3. 1.3 Market Restraints

      1. 1.3.1 Social Stigma Concerns

      2. 1.3.2 Poor Reimbursement Scenario

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size by Value - USD million)

    1. 2.1 By Type of Device

      1. 2.1.1 Energy-based Aesthetic Device

        1. 2.1.1.1 Laser-based Aesthetic Device

        2. 2.1.1.2 Radiofrequency (RF)-based Aesthetic Device

        3. 2.1.1.3 Light-based Aesthetic Device

        4. 2.1.1.4 Ultrasound Aesthetic Device

      2. 2.1.2 Non-energy-based Aesthetic Device

        1. 2.1.2.1 Botulinum Toxin

        2. 2.1.2.2 Dermal Fillers and Aesthetic Threads

        3. 2.1.2.3 Chemical Peels

        4. 2.1.2.4 Microdermabrasion

        5. 2.1.2.5 Implants

          1. 2.1.2.5.1 Facial Implants

          2. 2.1.2.5.2 Breast Implants

          3. 2.1.2.5.3 Other Implants

        6. 2.1.2.6 Other Aesthetic Devices

    2. 2.2 By Application

      1. 2.2.1 Skin Resurfacing and Tightening

      2. 2.2.2 Body Contouring and Cellulite Reduction

      3. 2.2.3 Hair Removal

      4. 2.2.4 Tattoo Removal

      5. 2.2.5 Breast Augmentation

      6. 2.2.6 Other Applications

    3. 2.3 By End User

      1. 2.3.1 Hospital

      2. 2.3.2 Clinics

      3. 2.3.3 Home Settings

United States Aesthetic Devices Market Size FAQs

The United States Aesthetic Devices Market size is expected to reach USD 10.45 billion in 2024 and grow at a CAGR of 9.79% to reach USD 16.67 billion by 2029.

In 2024, the United States Aesthetic Devices Market size is expected to reach USD 10.45 billion.

USA Aesthetic Devices Market Report Snapshots

USA Aesthetic Devices Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)