US Wallcovering Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Includes Wallcovering Market in the US and is Segmented by Type (Wall Panel, Tiles, Metal Wall, and Wallpaper), Application (Residential and Commercial), and End User (Specialty Store, Home Center, Furniture Store, Mass Merchandizer, E-commerce, and Other End Users). The market sizes and forecasts are provided in terms of value in USD for all the above segments.

US Wallcovering Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

US Wallcovering Market Size

View Global Report
8.7
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 3.41 %

Major Players

US Wallcovering Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of US Wallcovering Market with other markets in Packaging Industry

Advanced Packaging

Packaging Equipment

Contract Packaging

Overall Packaging

Packaging Customers

Packaging Forms

US Wallcovering Market Analysis

The US Wallcovering Market is expected to register a CAGR of 3.41% during the forecast period.

  • Residential constructions account for a meaningful market share in the wallcovering market and are anticipated to behold a notable growth rate. The employment possibilities and population growth are key drivers of the increasing demand for new housing as continued population growth across the United States have led to increased demand for all dwellings, including apartments.
  • Wall panel products will be the fastest-growing wall coverings type through 2020. Sales of wall panel products will profit from the constant recovery in residential construction activity, coupled with growth prospects in nonresidential construction markets. Laminate panels, specifically sheet panels, will continue to dominate demand, but more attractive growth prospects will emerge for many products at opposite ends of the value spectrum.
  • Paint is considered a better alternative, as compared to wall coverings in specific uses. Furthermore, removing existing wallpaper can be a tiresome task that needs the right tools to be efficient. Stripping wallpaper can be achieved with chemicals or stripping tools, but care must be taken, or the wall can be damage.
  • As the effects of COVID-19 are perceived around the world, real estate firms in the United States are being affected in different ways, mostly dependent on region and asset class. In the near-term, real estate administrators in the country are worried about preserving value and liquidity, keeping residents and visitors safe, including enhanced cleaning measures, and complying with administrative agency requirements.
  • According to a new study from the National Association of Home Builders, the US housing industry stands poised to lead the economic rebound once social distancing and other COVID-19 mitigation efforts show success in containing the coronavirus pandemic. As the housing sector has customers for the wallcovering market, the COVID-19 pandemic might impact the market being studied in the long run.

US Wallcovering Industry Overview

The US Wallcovering market is moderately competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players, with a prominent share in the market, are focusing on expanding their customer base across different countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. The companies operating in the market are also acquiring start-ups working on Wall Covering technologies to strengthen their product capabilities.

  • Nov 2019 - Johns Manville (JM) announced that it had signed an agreement to acquire ITW Insulation Systems, a business owned by Illinois Tool Works Inc. that is well known in the industrial industry for its premium, low-temperature polyisocyanurate foam insulation, and metal jacketing solutions.

US Wallcovering Market Leaders

  1. Brewster Home Fashion

  2. Benjamin Moore & Co

  3. York Wall Coverings

  4. F. Schumacher & Co.

  5. Crossville Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Picture38.png
Need More Details on Market Players and Competiters?
Download PDF

US Wallcovering Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Rebounding Residential Construction Activity
    • 4.3.2 Recovery in Wall Panel Sales Aided by Higher Awareness
    • 4.3.3 Increasing Demand for Digitally Printed Solutions
    • 4.3.4 Growth in Non-woven and Paper-based Wallpapers
  • 4.4 Market Restraints
    • 4.4.1 Strong Competition from the Paints Segment
    • 4.4.2 Recent Changes in Macro-environment Expected to Impact Customer Spending
  • 4.5 Industry Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Force Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry
  • 4.7 Import-Export Analysis for Wallcoverings and Wallpapers
  • 4.8 Customer Spending Trends on Wallcoverings and Other Key Alternatives in the United States
  • 4.9 Impact of COVID-19 on the Wallcoverings Industry
  • 4.10 Key Product Innovations
    • 4.10.1 Eco-Friendly Wallcoverings
    • 4.10.2 Plank Prints
    • 4.10.3 Digital Printing advancements
    • 4.10.4 Light Absorbing Wallcoverings

5. MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Wall Panel
    • 5.1.2 Tiles
    • 5.1.3 Metal Wall
    • 5.1.4 Wallpaper
    • 5.1.4.1 Vinyl
    • 5.1.4.2 Non-woven Wallpaper
    • 5.1.4.3 Paper-based Wallpaper
    • 5.1.4.4 Fabric Wallpapers
    • 5.1.4.5 Other Wallpaper Types
  • 5.2 By Application
    • 5.2.1 Residential
    • 5.2.2 Commercial
  • 5.3 By End User
    • 5.3.1 Specialty Store
    • 5.3.2 Home Center
    • 5.3.3 Furniture Store
    • 5.3.4 Mass Merchandizer
    • 5.3.5 E-commerce
    • 5.3.6 Other End Users

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Brewster Home Fashion
    • 6.1.2 Benjamin Moore & Co.
    • 6.1.3 York Wall Coverings
    • 6.1.4 F. Schumacher
    • 6.1.5 Crossville Inc.
    • 6.1.6 Georgia-Pacific
    • 6.1.7 Mohawk Industries Inc.
    • 6.1.8 Ahlstrom-Munksjö Oyj
    • 6.1.9 Johns Manville Corporation
    • 6.1.10 Rust-Oleum Coproration
    • 6.1.11 Sherwin-Williams Company
    • 6.1.12 The Valspar Company
    • 6.1.13 Koroseal Wall Protection
    • 6.1.14 Len-Tex Corporation
    • 6.1.15 Wallquest Inc.
  • *List Not Exhaustive

7. INVESTMENT ANALYSIS

8. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

US Wallcovering Industry Segmentation

Wallcoverings protect the wall surface from accidental marks or scratches, besides imparting an air of quality and grandeur to uncovered walls. They further help in neutralizing the interior and customizing it with the help of various colors and patterns. Also, these coverings are cost-effective. The two common areas of applications of wallcoverings include residential and commercial. Residential wall coverings are mainly used in homes and small businesses to add attractiveness to rooms and express an individual style.

By Type Wall Panel
Tiles
Metal Wall
Wallpaper Vinyl
Non-woven Wallpaper
Paper-based Wallpaper
Fabric Wallpapers
Other Wallpaper Types
By Application Residential
Commercial
By End User Specialty Store
Home Center
Furniture Store
Mass Merchandizer
E-commerce
Other End Users
Need A Different Region or Segment?
Customize Now

US Wallcovering Market Research FAQs

What is the current US Wallcovering Market size?

The US Wallcovering Market is projected to register a CAGR of 3.41% during the forecast period (2025-2030)

Who are the key players in US Wallcovering Market?

Brewster Home Fashion, Benjamin Moore & Co, York Wall Coverings, F. Schumacher & Co. and Crossville Inc. are the major companies operating in the US Wallcovering Market.

What years does this US Wallcovering Market cover?

The report covers the US Wallcovering Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the US Wallcovering Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

US Wallcovering Industry Report

Statistics for the 2025 US Wallcovering market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. US Wallcovering analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.