United States Wall Covering and Wall Decor Market Size (2024 - 2029)

The United States wall covering and wall decor market is projected to experience growth, driven by increasing demand in both residential and commercial sectors. The market size is influenced by the popularity of textured wall coverings and digital printing solutions, which cater to evolving consumer preferences. Despite challenges such as installation difficulties and a shift towards cost-effective decor options, the market is expected to expand due to rising construction activities and the adoption of innovative digital techniques. However, the market's growth has been impacted by the COVID-19 pandemic, which caused delays and reduced investments in construction and home buying.

Market Size of United States Wall Covering and Wall Decor Industry

US Wall Covering and Wall Decor Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.27 %
Market Concentration Low

Major Players

US Wall Covering and Wall Decor Market Major Players

*Disclaimer: Major Players sorted in no particular order

US Wall Covering and Wall Decor Market Analysis

The United States wall covering and wall decor market is anticipated to register a CAGR of 3.27% over the forecast period. The two common areas of applications of wall coverings and wall decor are residential and commercial facilities. Many qualities of wallpaper, including color, texture, and design, drastically change the appearance of rooms. Moreover, a growing interest in textured wall coverings, like grasscloth wallpaper, and other surfaces, such as natural woods, boucle, boiled wool, canvas, mohair, and sisal fabrications, has witnessed increased preferences.

  • In the wallpaper industry, residential constructions hold a sizeable market share and predict to rise significantly. As a result of continued population expansion across the US, demand for wall homes, especially apartments, has surged. It is primarily due to work possibilities and population growth.
  • Additionally, US construction spending unexpectedly rebounded in September 2022, experiencing a surge in nonresidential structures investment. It offset a further decline in outlays on single-family homebuilding. The commerce department stated that construction spending rose by 0.2% in September after declining by 0.6% in August 2022.
  • Moreover, some primary-edge digital techniques transform ordinary surfaces into a unique reflection of a company's brand image. Also, the growing demand for digitally printed solutions and online procurement of wall art is anticipated to propel the market growth in the forecast time frame. As such, wall coverings have witnessed several enhancements and are catering to the demands of consumers.
  • However, the demand for wallpapers gets challenged by the difficulty in installing or replacing a wallpaper, coupled with changing consumer preferences toward low-cost décor ideas.
  • Due to the past COVID-19 outbreak, the US has been severely affected, as it is among the top countries with the highest number of positive cases and deaths. Such factors impacted the construction sector in the country. Various projects in the country have got delayed for groundbreaking or construction work due to lockdown and lack of workforce. Home constructions have seen sluggish growth from the end of 2020 until mid-2021. Due to declining consumer spending capability and loss of business, new investments in home buying decisions were postponed to a later date, hampering the market growth.

US Wall Covering and Wall Decor Industry Segmentation

Wall coverings protect the wall surface from accidental marks or scratches, apart from imparting an air of quality and grandeur to bare walls. They further help with interior décor while customizing it with the help of various colors and patterns. Additionally, these coverings are cost-effective.

The US Wall Covering and Wall Decor Market are segmented by Product Type (Wall Panel, Tiles, Metal Wall, Wallpaper (Vinyl, Non-woven Wallpaper, Paper-based Wallpaper, Fabric Wallpaper), Wall Decor(Wall Art, Wall Decal and Wall Frames), By Type (Non-removable, Removable), By Application (Residential, Non-residential), and By Distribution Channel (Specialty Store, Home Center/Furniture, Mass Merchandiser, E-commerce). The market gets tracked in terms of revenue (USD Billion).

Product Type
Wall Panel
Tiles
Metal Wall
Wallpaper
Vinyl
Non-woven Wallpaper
Paper-based Wallpaper
Fabric Wallpapers
Other Wallpapers
Wall Decor
Wall Art
Wall Decal
Wall Frames (Mirrors, etc.)
Other Wall Decors
Type
Non-Removable
Removable
Application
Residential
Non-residential (Commercial and Institutional Establishments)
Distribution Channel
Specialty Store
Home Center/Furniture
Mass Merchandiser
E-commerce
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United States Wall Covering and Wall Decor Market Size Summary

The United States wall covering and wall decor market is experiencing a steady growth trajectory, driven by both residential and commercial applications. The market is characterized by a growing interest in textured wall coverings, such as grasscloth wallpaper, and materials like natural woods and various fabrications. The residential sector, particularly in apartment constructions, holds a significant share of the market, bolstered by population growth and increased demand for housing. The commercial sector is also expanding, with technological advancements in wall coverings, such as inkjet printing, enhancing the appeal and functionality of these products. Despite challenges like the complexity of wallpaper installation and shifting consumer preferences towards cost-effective decor solutions, the market continues to evolve with innovations and digital solutions that cater to modern consumer demands.

The market landscape is fragmented, with key players focusing on strategic collaborations and product innovations to capture market share. The adoption of ceramic wall tiles is on the rise, offering a durable and low-maintenance alternative to traditional wall coverings, which is particularly appealing in both residential and commercial settings. The market is further supported by trends in construction spending and home renovations, which drive demand for wall coverings and decor. Companies are leveraging advanced printing technologies to introduce new products, such as printable fabric wall coverings, to meet the diverse needs of consumers. The ongoing expansion of retail locations by major players underscores the competitive nature of the market and the continuous efforts to enhance product offerings and customer reach.

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United States Wall Covering and Wall Decor Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Rebounding Residential Construction Activity

      2. 1.2.2 Growing Demand for Digitally Printed Solutions and Online Procurement of Wall Arts

    3. 1.3 Market Challenges

      1. 1.3.1 Strong Competition from the Paint Segment

      2. 1.3.2 Impact of Recent Changes in Macro Environment on Customer Spending

    4. 1.4 Industry Attractiveness - Porter's Five Force Analysis

      1. 1.4.1 Bargaining Power of Suppliers

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Threat of New Entrants

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

    5. 1.5 Industry Value Chain Analysis

    6. 1.6 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Wall Panel

      2. 2.1.2 Tiles

      3. 2.1.3 Metal Wall

      4. 2.1.4 Wallpaper

        1. 2.1.4.1 Vinyl

        2. 2.1.4.2 Non-woven Wallpaper

        3. 2.1.4.3 Paper-based Wallpaper

        4. 2.1.4.4 Fabric Wallpapers

        5. 2.1.4.5 Other Wallpapers

      5. 2.1.5 Wall Decor

        1. 2.1.5.1 Wall Art

        2. 2.1.5.2 Wall Decal

        3. 2.1.5.3 Wall Frames (Mirrors, etc.)

        4. 2.1.5.4 Other Wall Decors

    2. 2.2 Type

      1. 2.2.1 Non-Removable

      2. 2.2.2 Removable

    3. 2.3 Application

      1. 2.3.1 Residential

      2. 2.3.2 Non-residential (Commercial and Institutional Establishments)

    4. 2.4 Distribution Channel

      1. 2.4.1 Specialty Store

      2. 2.4.2 Home Center/Furniture

      3. 2.4.3 Mass Merchandiser

      4. 2.4.4 E-commerce

United States Wall Covering and Wall Decor Market Size FAQs

The United States Wall Covering and Wall Decor Market is projected to register a CAGR of 3.27% during the forecast period (2024-2029)

Benjamin Moore & Co.​, York Wall Coverings​, Crossville Inc. Tile, F. Schumacher​ & Co. and Brewster Home Fashion LLC are the major companies operating in the United States Wall Covering and Wall Decor Market.

US Wall Covering & Wall Decor Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)