US Snack Bar Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The US Snack Bar Market is segmented by Confectionery Variant (Cereal Bar, Fruit & Nut Bar, Protein Bar) and by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.

US Snack Bar Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

US Snack Bar Market Size

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US Snack Bar Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 12.44 Billion
Market Size (2030) USD 18.61 Billion
CAGR (2025 - 2030) 8.40 %
Market Concentration Medium

Major Players

US Snack Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of US Snack Bar Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

US Snack Bar Market Analysis

The US Snack Bar Market size is estimated at 12.44 billion USD in 2025, and is expected to reach 18.61 billion USD by 2030, growing at a CAGR of 8.40% during the forecast period (2025-2030).

The US snack bar market is experiencing a significant transformation driven by evolving consumer preferences towards healthier lifestyle choices and convenient nutrition options. Major retailers like Walmart, Sprouts, and Kroger are responding to this shift by creating dedicated aisles for keto-friendly and low-sugar products, simplifying the shopping experience for health-conscious consumers. The retail landscape is adapting to meet these changing preferences, with supermarkets and hypermarkets maintaining strong positions through wide product selections and strategic shelf space allocation. Recent market research indicates that approximately 39.1% of US consumers regularly purchase healthy snacks and on-the-go nutritional snacks, demonstrating the growing emphasis on convenient nutrition solutions.


The protein-enriched segment has emerged as a key growth driver in the snack bar market, supported by increasing health awareness and fitness trends. According to recent data, approximately 50% of US consumers in 2022 consumed breakfast specifically to increase their protein intake throughout the day, with 42% willing to pay a premium for high-protein products. This trend is further reinforced by the rising fitness consciousness among Americans, with approximately 64.19 million individuals maintaining gym memberships as of 2023, representing about 19% of the population. Manufacturers are responding to this demand through continuous product innovations, as exemplified by GoMacro's introduction of new MacroBar varieties in 2023.


The distribution landscape is evolving rapidly with the integration of omnichannel strategies by major retailers. With North America achieving 93.4% internet penetration in 2022, online retail channels are experiencing significant growth in snack bars sales. Retailers such as Costco, Trader Joe's, and Walmart are focusing on expanding their online capabilities while maintaining synergy with brick-and-mortar operations. This strategic shift is complemented by manufacturers expanding their production capabilities, as demonstrated by General Mills' 2023 expansion in Geneva, which included the addition of two buildings totaling over 114,000 square feet dedicated to functional food bars production.


Product innovation and clean label trends continue to shape the market dynamics, with manufacturers focusing on natural ingredients and functional benefits. Companies are increasingly launching products with specific health claims, such as gluten-free, non-GMO, and reduced sugar content, to meet consumer demands for transparent and healthier options. The industry is witnessing a surge in specialized offerings, including keto-friendly, plant-based, and protein bars variants, catering to diverse dietary preferences and nutritional requirements. Supermarkets and hypermarkets are leveraging their extensive retail networks and promotional capabilities to influence consumer purchasing decisions, while online channels provide detailed product information and convenient access to specialized offerings, reflecting the latest snack bar trends.

Segment Analysis: Confectionery Variant

Protein Bar Segment in US Snack Bar Market

The protein bar segment dominates the US snack bars market, commanding approximately 49% of the total market value in 2024. This significant market position is driven by increasing health consciousness among American consumers and growing demand from fitness enthusiasts. The segment's growth is particularly notable as consumers increasingly seek convenient, protein-rich snacking options that can serve as meal replacement bars or post-workout nutrition. Recommendations by fitness clubs for protein bars as meal substitutes have significantly boosted sales, while manufacturers are responding with innovative product launches featuring clean labels and diverse flavor profiles. The segment has also benefited from the rising number of gym memberships in the United States, with about 19% of the population having active gym memberships. Additionally, manufacturers are focusing on developing bars with higher protein content, typically containing 20g of protein and reduced sugar content of less than 1g, catering to the health-conscious consumer base.

Market Analysis of US Snack Bar Market: Chart for Confectionery Variant

Remaining Segments in Confectionery Variant

The cereal bars and fruit bars segments complete the US snack bar market landscape, each serving distinct consumer needs and preferences. Cereal bars have established themselves as a popular breakfast alternative and on-the-go snacking option, particularly appealing to busy professionals and students. These bars often feature whole grains, high fiber content, and clean label claims, making them attractive to health-conscious consumers. Meanwhile, fruit bars have carved out their niche by offering natural, minimally processed options that appeal to consumers seeking wholesome snacking alternatives. These bars typically incorporate various nuts, dried fruits, and natural sweeteners, catering to the growing demand for clean-label products and natural ingredients. Both segments continue to evolve with new product innovations focusing on organic ingredients, reduced sugar content, and improved nutritional profiles.

Segment Analysis: Distribution Channel

Supermarket/Hypermarket Segment in US Snack Bar Market

Supermarkets and hypermarkets maintain their dominant position in the US snack bar market, commanding approximately 42% of the market share in 2024. This channel's leadership is attributed to its extensive network of stores and the ability to offer a wide selection of snack bar brands with considerable shelf space. Major chains like Walmart, Family Dollar, Kroger, H.E.B, and Aldi have established a strong presence across the country, with Family Dollar operating about 8,312 locations, followed by Walmart with 4,632 stores and Aldi with 2,297 stores. These retail channels have gained a strong position due to their wide selection of brands, considerable shelf space, and frequent price promotions. The country's extensive and well-organized retail industry provides customers with accessibility and convenience to purchase various snack bar products, while the proximity factor allows these stores to influence consumers' purchasing decisions effectively.

Online Retail Store Segment in US Snack Bar Market

The online retail segment is experiencing rapid growth in the US snack bar market, with projections indicating strong expansion between 2024 and 2029. This growth is primarily driven by the increasing consumer preference for e-commerce platforms and the convenience of doorstep delivery. Major retailers like Kroger, Target, Thrive Market, Vitacost, Amazon, Walmart, and Whole Foods are actively expanding their online presence to capture this growing demand. These platforms offer consumers access to a wide range of products marketed under both private labels and international brands. The segment's growth is further supported by the high internet penetration rate in the United States, with approximately 92% of the population having internet access. Retailers are adopting omnichannel strategies, particularly focusing on expanding and integrating online capabilities into their brick-and-mortar operations, while offering various benefits including subscription services, loyalty programs, and exclusive online discounts.

Remaining Segments in Distribution Channel

The convenience store segment serves as a crucial distribution channel for snack bars, particularly benefiting from strategic locations near petrol stations, highway rest areas, and transit hubs. Major players like 7-Eleven, Circle K, and Alimentation Couche Tard dominate this space, offering multiple benefits including Clubcard prices and loyalty programs. The 'Others' category encompasses specialty stores, warehouse clubs, drug stores/pharmacies, vending machines, forecourt retailers, and direct selling channels, each playing a unique role in reaching different consumer segments. These alternative channels are particularly important for reaching specific consumer groups and providing specialized product selections, with warehouse clubs like Costco and Sam's Club offering bulk purchasing options for cost-conscious consumers.

US Snack Bar Industry Overview

Top Companies in US Snack Bar Market

The US snack bar market is characterized by continuous product innovation and strategic expansion initiatives by leading players. Companies are focusing on developing healthier variants with clean labels, organic ingredients, and functional benefits like high protein and fiber content to meet evolving consumer preferences. Operational agility is demonstrated through investments in manufacturing capabilities, supply chain optimization, and direct-to-consumer channels. Strategic moves predominantly involve acquisitions of smaller specialty brands to expand product portfolios and reach new consumer segments. Market leaders are also expanding their distribution networks through partnerships with retailers and online platforms while investing in sustainable packaging solutions and ingredient sourcing practices to strengthen their competitive positions.

Global Giants Dominate Consolidated Market Structure

The US snack bar industry exhibits a highly consolidated structure dominated by global food and beverage conglomerates. Companies like Mondelez International, General Mills, Kellogg Company, Mars Incorporated, and PepsiCo maintain strong market positions through their established brand portfolios and extensive distribution networks. These major players leverage their research and development capabilities, marketing expertise, and economies of scale to maintain competitive advantages. The market has witnessed significant merger and acquisition activity as larger companies acquire innovative startups and specialty manufacturers to diversify their offerings and capture growing demand segments.


The competitive landscape is characterized by a mix of diversified food companies and specialized snack manufacturers, with global players holding dominant snack bars market share. Market leaders continue to strengthen their positions through strategic acquisitions of smaller brands, particularly those focused on health and wellness segments. While new entrants face significant barriers due to established distribution networks and brand recognition of incumbent players, specialized manufacturers have found success by focusing on specific consumer segments and product niches.

Innovation and Distribution Drive Market Success

Success in the US snack bar market increasingly depends on companies' ability to innovate across product formulations, packaging, and marketing strategies. Manufacturers must continuously develop new flavors and variants while maintaining clean label credentials and addressing specific dietary requirements. Building strong relationships with retailers and expanding online presence have become crucial for maintaining food bar market share. Companies need to invest in sustainable practices and transparent supply chains while developing direct-to-consumer channels to better understand and serve evolving consumer preferences.


For contenders looking to gain market share, focusing on unique value propositions and underserved market segments offers the most promising path forward. This includes developing specialized products for specific dietary needs or lifestyle choices, leveraging emerging distribution channels, and building strong brand narratives around health and sustainability. Success also requires navigating potential regulatory changes around ingredient labeling and health claims while maintaining price competitiveness in a market with significant buyer power. Companies must also address the growing threat of private label products and alternative snacking options while building brand loyalty through innovative marketing and engagement strategies.

US Snack Bar Market Leaders

  1. General Mills Inc.

  2. Kellogg Company

  3. Mars Incorporated

  4. Mondelēz International Inc.

  5. PepsiCo Inc.

  6. *Disclaimer: Major Players sorted in no particular order
US Snack Bar Market Concentration
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US Snack Bar Market News

  • March 2023: General Mills brand Cascadian Farm launched granola bars that are made in a peanut-free facility. The bars are also USDA-certified organic and made with 35% less sugar compared to the original Annie’s Dipped Granola Bars.
  • March 2023: General Mills has added two buildings to the site in Geneva: a one-story 65,600-square-foot asset and a 48,600-square-foot warehouse expansion. The Geneva factory will produce snack brands such as Fiber One, Nature Valley, and Fruit by the Foot, which will be sold across North America.
  • March 2023: GoMacro® introduced the newest addition to its MacroBar® lineup, i.e., Cool Endeavor™. In addition to the full-size MacroBar, this Mint Chocolate Chip flavor is also available as a MacroBar® Mini.

US Snack Bar Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Regulatory Framework
  • 4.2 Consumer Buying Behavior
  • 4.3 Ingredient Analysis
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Confectionery Variant
    • 5.1.1 Cereal Bar
    • 5.1.2 Fruit & Nut Bar
    • 5.1.3 Protein Bar
  • 5.2 Distribution Channel
    • 5.2.1 Convenience Store
    • 5.2.2 Online Retail Store
    • 5.2.3 Supermarket/Hypermarket
    • 5.2.4 Others

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 1440 Foods Company
    • 6.4.2 Abbott Laboratories
    • 6.4.3 Caveman Foods LLC
    • 6.4.4 Ferrero International SA
    • 6.4.5 General Mills Inc.
    • 6.4.6 Go Macro LLC
    • 6.4.7 Kellogg Company
    • 6.4.8 Mars Incorporated
    • 6.4.9 Mondelēz International Inc.
    • 6.4.10 PepsiCo Inc.
    • 6.4.11 Power Crunch Pty Ltd
    • 6.4.12 Probar Inc.
    • 6.4.13 Simply Good Foods Co.
    • 6.4.14 The Hershey Company
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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US Snack Bar Industry Segmentation

Cereal Bar, Fruit & Nut Bar, Protein Bar are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.
Confectionery Variant Cereal Bar
Fruit & Nut Bar
Protein Bar
Distribution Channel Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
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US Snack Bar Market Research FAQs

How big is the US Snack Bar Market?

The US Snack Bar Market size is expected to reach USD 12.44 billion in 2025 and grow at a CAGR of 8.40% to reach USD 18.61 billion by 2030.

What is the current US Snack Bar Market size?

In 2025, the US Snack Bar Market size is expected to reach USD 12.44 billion.

Who are the key players in US Snack Bar Market?

General Mills Inc., Kellogg Company, Mars Incorporated, Mondelēz International Inc. and PepsiCo Inc. are the major companies operating in the US Snack Bar Market.

Which segment has the biggest share in the US Snack Bar Market?

In the US Snack Bar Market, the Supermarket/Hypermarket segment accounts for the largest share by distribution channel.

Which is the fastest growing segment in the US Snack Bar Market?

In 2025, the Online Retail Store segment accounts for the fastest growing by distribution channel in the US Snack Bar Market.

What years does this US Snack Bar Market cover, and what was the market size in 2025?

In 2025, the US Snack Bar Market size was estimated at 12.44 billion. The report covers the US Snack Bar Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the US Snack Bar Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

US Snack Bar Market Research

Mordor Intelligence provides a comprehensive analysis of the US snack bars market. We leverage our extensive expertise in food bar market research and consulting. Our detailed report covers a complete range of snack bars, including protein bars, granola bars, energy bars, and cereal bars. The analysis explores emerging trends in healthy snacks, wellness bars, and the CBD snack bar segments. This offers stakeholders crucial insights into market trends and growth opportunities within the nutrition bars and meal replacement bars categories.

The report, available as an easy-to-read PDF download, provides invaluable insights for stakeholders in the snack bar industry. It caters to manufacturers of organic snack bars and retailers of portable snacks. Our analysis covers the performance nutrition and athletic nutrition segments, examining the evolution of functional food bars and nutritional snacks. The comprehensive coverage includes a detailed analysis of convenience food trends and weight management food developments. It also explores emerging opportunities in the fitness bars and breakfast bars segments, enabling businesses to make informed strategic decisions in this dynamic market landscape.