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US Snack Bar Market Size

The US Snack Bar Market is projected to experience significant growth over the forecast period, driven by an increasing demand for health-oriented snacking options. The market's expansion is supported by the rising popularity of online retail channels, which are becoming the fastest-growing segment due to their convenience and accessibility. Supermarkets and hypermarkets also play a crucial role in the market's dynamics, offering a wide range of products and influencing consumer purchasing decisions through strategic placements and promotions. The integration of online capabilities with traditional retail formats further enhances the market's reach and consumer engagement.

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Market Size of us snack bar Industry

US Snack Bar Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 11.48 Billion
svg icon Market Size (2030) USD 18.61 Billion
svg icon Largest Share by Distribution Channel Supermarket/Hypermarket
svg icon CAGR (2024 - 2030) 8.39 %
svg icon Fastest Growing by Distribution Channel Online Retail Store
svg icon Market Concentration Medium

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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US Snack Bar Market Analysis

The US Snack Bar Market size is estimated at 11.48 billion USD in 2024, and is expected to reach 18.61 billion USD by 2030, growing at a CAGR of 8.39% during the forecast period (2024-2030).

11.48 Billion

Market Size in 2024 (USD)

18.61 Billion

Market Size in 2030 (USD)

5.27 %

CAGR (2018-2023)

8.39 %

CAGR (2024-2030)

Largest Segment by Confectionery Variant

48.81 %

value share, Protein Bar, 2023

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Many consumers are reaching for protein bars to supplement their regular eating habits, while some time-pressed consumers even substitute a bar or two for a snack.

Largest Segment by Distribution Channel

41.89 %

value share, Supermarket/Hypermarket, 2023

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The product assortment and shelf space in supermarkets allow consumers to compare the products, which has emerged as one of the major factors driving segmental growth.

Fastest-growing Segment by Confectionery variant

10.02 %

Projected CAGR, Protein Bar, 2024-2030

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Recommendations by fitness clubs for protein bars acting as a substitute for regular meals are anticipated to drive the sales of these products during the forecast period.

Fastest-growing Segment by Distribution Channel

9.96 %

Projected CAGR, Online Retail Store, 2024-2030

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Increasing product awareness, broad selection make it easier to market snack bar products directly to consumers online. Thus,the segment is expected to be the fastest-growing.

Leading Market Player

24.61 %

market share, Mondelēz International Inc., 2022

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The active market activities, like product innovations and strategic moves by Mondelēz, along with the unique portfolio, are enabling the company to grow ales in the market.

Snack bar distribution in United States is largely dominated by the supermarket/ hypermarkets and convenience stores segments, holding a share of 70% value share in 2023

  • The overall US distribution channel segment experienced a growth rate of 8.01% in 2022 compared to 2021, mainly because of the rising consumption of health-oriented and healthy snacking options through retail channels without sacrificing taste and flavor. Major stores like Walmart, Sprouts, Kroger, and Meijer are creating dedicated aisles for keto-friendly, low-sugar products, simplifying health-conscious consumers' shopping experience.
  • Online retail stores are likely to be the fastest-growing segment by recording a growth rate of 4.65% in 2029 relative to 2028. The e-commerce sector is growing faster than any other traditional retail channel. This increase is mostly due to the rising demand for functional and healthy products like snack bars, which are widely accessible at online retailers. Major retailers are adopting the online medium, driving the market for snack bars. Retailers such as Costco, Trader Joe’s, and Walmart focus on omnichannel shopping, particularly expanding and integrating online capabilities into brick-and-mortar stores.
  • Supermarkets accounted for a major share by value and are likely to attain a value growth rate of 5.6% during 2026 compared to 2027. These retail channels have a strong position due to the wide selection of brands offered, considerable shelf space, and frequent price promotions. The country's extensive and well-organized retail industry gives customers the accessibility and convenience to buy various confectionary products, including snack bars. Supermarkets/hypermarkets also have the added advantage of influencing consumers' purchasing decisions within the wide range of products available in the market due to the proximity factor.
US Snack Bar Market

US Snack Bar Industry Segmentation

Cereal Bar, Fruit & Nut Bar, Protein Bar are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.

  • The overall US distribution channel segment experienced a growth rate of 8.01% in 2022 compared to 2021, mainly because of the rising consumption of health-oriented and healthy snacking options through retail channels without sacrificing taste and flavor. Major stores like Walmart, Sprouts, Kroger, and Meijer are creating dedicated aisles for keto-friendly, low-sugar products, simplifying health-conscious consumers' shopping experience.
  • Online retail stores are likely to be the fastest-growing segment by recording a growth rate of 4.65% in 2029 relative to 2028. The e-commerce sector is growing faster than any other traditional retail channel. This increase is mostly due to the rising demand for functional and healthy products like snack bars, which are widely accessible at online retailers. Major retailers are adopting the online medium, driving the market for snack bars. Retailers such as Costco, Trader Joe’s, and Walmart focus on omnichannel shopping, particularly expanding and integrating online capabilities into brick-and-mortar stores.
  • Supermarkets accounted for a major share by value and are likely to attain a value growth rate of 5.6% during 2026 compared to 2027. These retail channels have a strong position due to the wide selection of brands offered, considerable shelf space, and frequent price promotions. The country's extensive and well-organized retail industry gives customers the accessibility and convenience to buy various confectionary products, including snack bars. Supermarkets/hypermarkets also have the added advantage of influencing consumers' purchasing decisions within the wide range of products available in the market due to the proximity factor.
Confectionery Variant
Cereal Bar
Fruit & Nut Bar
Protein Bar
Distribution Channel
Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
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US Snack Bar Market Size Summary

The US snack bar market is experiencing significant growth, driven by a rising consumer preference for health-oriented and convenient snacking options. Retail channels, particularly supermarkets and online platforms, are playing a crucial role in this expansion. Major retailers like Walmart, Sprouts, and Kroger are dedicating aisles to keto-friendly and low-sugar products, enhancing the shopping experience for health-conscious consumers. The e-commerce sector is emerging as the fastest-growing segment, with online retailers offering easy access to functional and healthy snack bars. This trend is supported by the integration of online capabilities into traditional brick-and-mortar stores, facilitating omnichannel shopping experiences.

Cereal bars dominate the snack bar category, appealing to busy professionals and fitness enthusiasts who prioritize convenience and nutrition, especially protein content. The market is moderately consolidated, with major players such as General Mills, Kellogg, Mars, Mondelēz International, and PepsiCo holding significant shares. These companies are innovating with new product launches and expansions to meet the growing demand. Despite inflation affecting ingredient prices, the market continues to thrive, with consumers seeking healthier, calorie-controlled snacking options. The extensive and organized retail industry in the US provides consumers with easy access to a variety of snack bars, further fueling market growth.

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US Snack Bar Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 1.1 Confectionery Variant

      1. 1.1.1 Cereal Bar

      2. 1.1.2 Fruit & Nut Bar

      3. 1.1.3 Protein Bar

    2. 1.2 Distribution Channel

      1. 1.2.1 Convenience Store

      2. 1.2.2 Online Retail Store

      3. 1.2.3 Supermarket/Hypermarket

      4. 1.2.4 Others

US Snack Bar Market Size FAQs

The US Snack Bar Market size is expected to reach USD 11.48 billion in 2024 and grow at a CAGR of 8.39% to reach USD 18.61 billion by 2030.

In 2024, the US Snack Bar Market size is expected to reach USD 11.48 billion.

Snack Bars Market in US Report Snapshots

US Snack Bar Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030