Market Trends of us ready to drink tea Industry
The convenience associated with RTD tea beverages boosts the segment sales
- The convenience of packaged RTD tea and the growing number of cafes, retail stores, and food outlets have also contributed to the increase in consumption of tea in the country. Further, private label brands also play an important role in the market, as they have a strong presence in rural areas.
- People are looking for sustainable packaging with the high demand for sustainable packaging in the country, brands are improving packaging types like PepsiCo plans to double the percentage of all beverage servings it sells delivered through reusable models from a current 10% to 20% by 2030.
- The increasing disposable income is also a driving factor in the sales of RTD tea. It has been recorded that the consumption of RTD tea away from home is higher than at home consumption.
- The health benefits of RTD tea such as promoting weight loss, lessening body and headache discomfort, lowering cholesterol levels, and lowering the risk of heart attacks are driving the demand among fitness enthusiasts and people suffering from the diseases.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Key players are offering diverse flavors and blends by combining tea with flower and fruit juices to cater to a broader audience
- Arizona Beverage's iconic tall cans and large bottles provide value for money and appeal to budget-conscious consumers
