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US Pet Treats Market Size

The US pet treats market is experiencing significant growth, driven by a shift towards premium and natural products as pet owners prioritize high-quality ingredients and nutrition for their pets' well-being. Dogs dominate the market due to their larger population, leading to a higher demand for premium treats, while cats hold the second-largest share despite their smaller population. Other pets, such as birds, fish, and rodents, contribute a smaller portion of the market due to their lower food requirements. The increasing awareness among pet owners and the growing pet population are key factors expected to drive the market's expansion.

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Market Size of us pet treats Industry

US Pet Treats Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 10.37 Billion
svg icon Market Size (2029) USD 16.35 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 9.53 %
svg icon Fastest Growing by Pets Dogs
svg icon Market Concentration Medium

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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US Pet Treats Market Analysis

The US Pet Treats Market size is estimated at USD 10.37 billion in 2024, and is expected to reach USD 16.35 billion by 2029, growing at a CAGR of 9.53% during the forecast period (2024-2029).

10.37 Billion

Market Size in 2024 (USD)

16.35 Billion

Market Size in 2029 (USD)

10.96 %

CAGR (2017-2023)

9.53 %

CAGR (2024-2029)

Largest Market by Sub product

23.49 %

value share, Crunchy Treats, 2022

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Consumption of crunchy treats is rising due to the increasing pet population, as these treats have a long-lasting shelf life and healthy benefits such as promoting dental hygiene.

Largest Market by Animal

53.47 %

value share, Dogs, 2022

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Due to their large population compared to other pets, pet owners' willingness to spend more on premium and high-quality natural-made treats has boosted the segment.

Fastest-growing Market by Sub Product

10.65 %

Projected CAGR, Freeze-dried and Jerky Treats, 2023-2029

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As many owners spend more on these treats, increasing demand for natural and minimal processed treats free from preservatives will likely bolster the segment's growth.

Fastest-growing Market by Animal

11.21 %

Projected CAGR, Dogs, 2023-2029

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The rising number of dog owners, the increased demand for health-specific pet treats, and the availability of wider pet treats have made the segment the fastest-growing in the country.

Leading Market Player

24.19 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the market leader, as the company has primarily focused on extensive product launches under Royal Canin, Temptations, and Greenies brands in the region.

Dogs are the major consumers of treats as they are susceptible to dental problems, which is driving market growth

  • The US pet treats market witnessed a shift toward premium and natural products. Pet owners are increasingly seeking treats that are made with high-quality ingredients and free from artificial additives. This trend is driven by the rising awareness of the importance of nutrition in pets' overall well-being.
  • Dogs dominate the US pet treats market, and they accounted for about 48.9% of the market value in 2022. This dominance is mainly due to the large population of dogs in the country compared to other pets, which has led to a shift in the demand for more premium treats. The market value of pet treats for dogs is anticipated to increase, registering a CAGR of 10.9% during the forecast period, which is the fastest-growing among pets.
  • Cats held the second-largest market share, representing about 29.0% of the market in 2022. However, the relatively lower market size for cats can be attributed to their smaller population compared to dogs. In the same year, the population of pet cats in the United States was 42.9% less than that of dogs. Thus, the consumption of treats among cats is considerably lower than that of dogs.
  • Despite comprising about 34.3% of the pet population in the United States, other pet animals such as birds, fish, and rodents contributed to only about 22.1% of the market in 2022. This low share can be attributed to their smaller size, resulting in lower food requirements than larger pets. However, there is a growing interest in other animals as pets, as they are relatively low-maintenance compared to dogs and cats.
  • The increasing awareness among pet owners and the growing population of pets in the country are expected to drive the pet treats market during the forecast period.
US Pet Treats Market

US Pet Treats Industry Segmentation

Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • The US pet treats market witnessed a shift toward premium and natural products. Pet owners are increasingly seeking treats that are made with high-quality ingredients and free from artificial additives. This trend is driven by the rising awareness of the importance of nutrition in pets' overall well-being.
  • Dogs dominate the US pet treats market, and they accounted for about 48.9% of the market value in 2022. This dominance is mainly due to the large population of dogs in the country compared to other pets, which has led to a shift in the demand for more premium treats. The market value of pet treats for dogs is anticipated to increase, registering a CAGR of 10.9% during the forecast period, which is the fastest-growing among pets.
  • Cats held the second-largest market share, representing about 29.0% of the market in 2022. However, the relatively lower market size for cats can be attributed to their smaller population compared to dogs. In the same year, the population of pet cats in the United States was 42.9% less than that of dogs. Thus, the consumption of treats among cats is considerably lower than that of dogs.
  • Despite comprising about 34.3% of the pet population in the United States, other pet animals such as birds, fish, and rodents contributed to only about 22.1% of the market in 2022. This low share can be attributed to their smaller size, resulting in lower food requirements than larger pets. However, there is a growing interest in other animals as pets, as they are relatively low-maintenance compared to dogs and cats.
  • The increasing awareness among pet owners and the growing population of pets in the country are expected to drive the pet treats market during the forecast period.
Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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US Pet Treats Market Size Summary

The US pet treats market is experiencing significant growth, driven by a shift towards premium and natural products. Pet owners are increasingly prioritizing high-quality ingredients and avoiding artificial additives, reflecting a growing awareness of the nutritional needs of pets. Dogs dominate the market due to their larger population, leading to a higher demand for premium treats. While cats hold the second-largest market share, their smaller population compared to dogs results in lower treat consumption. Despite other pets like birds, fish, and rodents making up a considerable portion of the pet population, their market share remains limited due to lower food requirements. The rising interest in pet humanization and the growing pet population are expected to further propel the market during the forecast period.

The market is characterized by a steady increase in pet expenditure, with a notable portion allocated to pet treats. This trend is supported by the growing preference for premium pet food and the convenience of online shopping, which has seen a rise in sales through e-commerce platforms. The market is moderately consolidated, with major players like Colgate-Palmolive Company, General Mills Inc., Mars Incorporated, Nestle (Purina), and The J. M. Smucker Company holding significant shares. Recent product launches and acquisitions by these companies indicate a strategic focus on expanding their offerings and strengthening their presence in the North American market. The ongoing trend of pet humanization and the increasing availability of diverse pet treats are anticipated to sustain the market's growth trajectory.

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US Pet Treats Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Sub Product

      1. 1.1.1 Crunchy Treats

      2. 1.1.2 Dental Treats

      3. 1.1.3 Freeze-dried and Jerky Treats

      4. 1.1.4 Soft & Chewy Treats

      5. 1.1.5 Other Treats

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

US Pet Treats Market Size FAQs

The US Pet Treats Market size is expected to reach USD 10.37 billion in 2024 and grow at a CAGR of 9.53% to reach USD 16.35 billion by 2029.

In 2024, the US Pet Treats Market size is expected to reach USD 10.37 billion.

US Pet Treats Market Report Snapshots

US Pet Treats Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029