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US Personal Care Packaging Market Size (2024 - 2029)

The United States personal care packaging market is experiencing growth, driven by increasing consumer awareness and a shift towards organic products, which is influencing packaging choices such as the use of folding cartons. The market's expansion is further supported by the rising popularity of e-commerce channels, despite their currently low share. The demand for nail care products is contributing to the increased use of glass bottles, while the high cost of developing new packaging designs poses a challenge. The COVID-19 pandemic has also impacted the market, leading to a temporary supply crisis but ultimately contributing to growth as demand for certain products surged.

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Market Size of US Personal Care Packaging Industry

US Personal Care Packaging Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 4.70 Billion
Market Size (2029) USD 5.54 Billion
CAGR (2024 - 2029) 3.34 %
Market Concentration Medium

Major Players

US Personal Care Packaging Market Major Players

*Disclaimer: Major Players sorted in no particular order

US Personal Care Packaging Market Analysis

The US Personal Care Packaging Market size is estimated at USD 4.70 billion in 2024, and is expected to reach USD 5.54 billion by 2029, growing at a CAGR of 3.34% during the forecast period (2024-2029).

  • The US personal care and cosmetic industry packaging has witnessed robust growth in recent years. The cosmetic industry has the most varied packaging requirements of all the other sectors, and the industry now seems united to reduce the impact on the environment with new thoughtful packaging strategies and refined formulations.
  • The beauty market encompasses a range of products, including makeup, cosmetics, skin care, and hair care. A significant portion of beauty sales occurs through eCommerce, with a notable surge in digitally native businesses on both online and social platforms.
  • Data from Power Review, a technology platform based in the United States, revealed that 31% of US customers spent between USD 1 and USD 50 on online beauty purchases. Furthermore, nearly 33% of these consumers allocated over USD 100 monthly to cosmetics and beauty products. Post-pandemic, there was a marked increase in American consumers purchasing cosmetic products online, a trend anticipated to continue during the forecast period.
  • Furthermore, as awareness grows about the detrimental effects of preservatives and chemicals in skincare products, consumers are increasingly gravitating toward organic products and natural remedies. A diverse array of beauty and skincare products tout their chemical-free and natural remedy credentials, leading to a surge in the use of folding cartons for packaging.
  • In addition, smart packaging in beauty and cosmetics is transforming industries and driving upgrades in productivity and production models. IoT and smart packaging are rising worldwide, and cosmetics and makeup are no exception. Smart packaging in makeup bottles and skincare products continues to be a niche market because companies can provide the most creative and entertaining packaging.

US Personal Care Packaging Industry Segmentation

Personal care packaging plays an essential role in product marketing as it adds to the visual appeal and displays relevant information regarding the product. The report studies primary materials like plastic, paper, etc. The packaging is done for various products, such as cosmetics, shampoos, etc., where rigid plastics dominate the market due to their low price, non-corrosive, and lightweight properties.

The US personal care packaging is segmented by material type (plastic, glass, metal, and paper and paperboard), product type (bottles, tubes and sticks, pumps and dispensers, pouches, and other product types), and application (skin care, hair care, oral care, makeup products, deodorants and fragrances, and other applications). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Material Type
Plastic
Glass
Metal
Paper and Paperboard
By Product Type
Bottles
Tubes and Sticks
Pumps and Dispensers
Pouches
Other Product Types (Folding Cartons, Caps, and Closures)
By Application
Skin Care
Hair Care
Oral Care
Makeup Products
Deodorants and Fragrances
Other Applications (Depilatories, Baby and Child Care, and Sun Care)
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US Personal Care Packaging Market Size Summary

The United States personal care packaging market is experiencing moderate growth, driven by evolving consumer preferences and technological advancements. The market encompasses various materials such as plastic, flexible packaging, paperboard, glass, and metals, which are essential for protecting personal care products from contamination and damage. The increasing shift towards e-commerce for purchasing personal care items is notable, with companies like Unilever expanding their online presence through acquisitions. The demand for organic and natural products is rising, prompting a shift towards packaging solutions like folding cartons. The cosmetics sector is witnessing a surge in the use of glass bottles, particularly in the nail care segment, fueled by the popularity of artistic manicures and gel formulas. However, the high cost of developing new packaging designs poses a challenge to market growth.

Plastic remains a dominant material in personal care packaging due to its cost-effectiveness, lightweight nature, and durability. HDPE and PP plastics are commonly used for bottles and containers, offering advantages such as impact resistance and design flexibility. Despite environmental concerns, the availability of recycled plastics and advancements in material technology are paving the way for eco-friendly packaging solutions. The hair care segment is also seeing innovation in packaging, with companies like Oribe Hair Care and Dove focusing on distinctive and sustainable packaging designs. The market is moderately fragmented, with key players investing in sustainability and digitization to enhance their offerings. Recent strategic investments and product launches, such as Quad packs' Infinite PP Panstick, highlight the industry's commitment to reducing carbon emissions and expanding market reach.

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US Personal Care Packaging Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Value Chain Analysis

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Buyers

      2. 1.3.2 Bargaining Power of Suppliers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Material Type

      1. 2.1.1 Plastic

      2. 2.1.2 Glass

      3. 2.1.3 Metal

      4. 2.1.4 Paper and Paperboard

    2. 2.2 By Product Type

      1. 2.2.1 Bottles

      2. 2.2.2 Tubes and Sticks

      3. 2.2.3 Pumps and Dispensers

      4. 2.2.4 Pouches

      5. 2.2.5 Other Product Types (Folding Cartons, Caps, and Closures)

    3. 2.3 By Application

      1. 2.3.1 Skin Care

      2. 2.3.2 Hair Care

      3. 2.3.3 Oral Care

      4. 2.3.4 Makeup Products

      5. 2.3.5 Deodorants and Fragrances

      6. 2.3.6 Other Applications (Depilatories, Baby and Child Care, and Sun Care)

US Personal Care Packaging Market Size FAQs

The US Personal Care Packaging Market size is expected to reach USD 4.70 billion in 2024 and grow at a CAGR of 3.34% to reach USD 5.54 billion by 2029.

In 2024, the US Personal Care Packaging Market size is expected to reach USD 4.70 billion.

US Personal Care Packaging Market Report Snapshots

United States Personal Care Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)