United States Home Decor Market Trends

Statistics for the 2023 & 2024 United States Home Decor market trends, created by Mordor Intelligence™ Industry Reports. United States Home Decor trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

Market Trends of United States Home Decor Industry

The Market is Being Fueled by the Growth of E-Commerce Distribution

The US Home decor market statistics indicate that online shopping platforms have revolutionized the accessibility of home decor, offering customers an extensive range of options at their fingertips. Retailers are enhancing the buying experience by providing virtual room planners, detailed product descriptions, and user feedback. The convenience of home delivery and often more competitive pricing have further fueled the popularity of home decor items among consumers. 

Online shopping has increased, driven by the ubiquity of smart devices, a buoyant economy, and the evolution of m-commerce's purchase and delivery options. The current industry trends are driving robust growth in the US online home decor market, supported by factors such as free delivery, robust customer support, secure online payment systems, and user-friendly website designs. A notable catalyst for this growth is the upswing in online sales, amplified by the proliferation of new smartphones and expanding avenues for mobile commerce. 

United States Home Decor Market : Online Share of United States Retail Sales, By Product Category, in %,  in 2023

The Real Estate Sector’s Growth Fueled the Consumer’s Interest in Home Decor Products.

Recent industry analysis has identified that robust growth of the real estate market is fueling a parallel surge in demand for home decoration services. This surge is mirrored in the expanding home decor market. Notably, the interior design sector has evolved to cater to the rising demand for high-end luxury home decor, enhancing the guest experience. A key driver of the growth in the home decoration industry is the rising trend of house renovations, one of the notable market trends, which is broadening the array of interior design offerings, ranging from marble or wood flooring to decorative lighting and eco-friendly furniture. 

The rapid expansion of the real estate sector is amplifying the need for services like interior design and home decor. This, in turn, is propelling the home decor market share, with a particular uptick in demand for items like furniture, home textiles, and flooring. As a result, the home decor industry size is poised for gradual growth in the coming years, which contributes to a positive market outlook. 

US HOME DECOR MARKET: Number of Existing Homes Sold in the United States. , In Million Units , 2019 - May 2023

US Home Decor Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)