United States Home Decor Market Size (2024 - 2029)

The United States home decor market is experiencing a robust growth trajectory, driven by increasing consumer demand for furnishings, textiles, and floor coverings. This expansion is further fueled by the rising trend of compact housing, which emphasizes products with enhanced storage and aesthetic appeal. The market's growth is also supported by a growing preference for bespoke and trendy decor items, particularly among affluent consumers. With a significant share in North America, the US market is outpacing regional competitors due to evolving lifestyles and increased household possessions. The shift towards e-commerce and the use of smart devices for online purchases are key trends shaping the market's future.

Market Size of United States Home Decor Industry

United States Home Decor Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 206.70 Billion
Market Size (2029) USD 252.82 Billion
CAGR (2024 - 2029) 4.11 %
Market Concentration Low

Major Players

United States Home Decor Market Companies

*Disclaimer: Major Players sorted in no particular order

United States Home Decor Market Analysis

The United States Home Decor Market size is estimated at USD 206.70 billion in 2024, and is expected to reach USD 252.82 billion by 2029, growing at a CAGR of 4.11% during the forecast period (2024-2029).

The US home decor market has witnessed a consistent growth trajectory, and this upward trend is poised to persist. A surge in consumer demand for home decor essentials like furnishings, textiles, and floor coverings primarily drives this growth in the market. Additionally, the US home decor market analysis indicates that the rising popularity of compact housing has spurred a demand for products with enhanced storage options, elevating the aesthetic appeal of homes. 

Conversely, the market is witnessing a surge in demand for bespoke and trendy home decor products, particularly among affluent consumers, indicating a robust expansion for industry growth. These factors are paving the way for a promising growth outlook in the United States home decor sector. 

With a commanding market share of over 60% in North America, industry statistics shows that the United States home decor market is outpacing its regional counterparts, propelled by evolving lifestyles and a surge in household possessions. As homeownership rises, the utilization of furniture, textiles, and floor coverings as design elements to enhance living spaces is gaining traction. 

According to this market forecast report, the advent of e-commerce, coupled with the widespread adoption of smart devices like mobiles and tablets, has bolstered the preference for online purchases in the home decor segment. This shift toward digital channels is driven by key industry trends, providing seamless payment and delivery options and is poised to be a defining trend in the global home decor market in the coming years. 

United States Home Decor Industry Segmentation

Home decor refers to the art of enhancing both the aesthetics and functionality of a house's interior and exterior. It has a wide range of items, such as textiles, carpets, area rugs, bedroom and kitchen furniture, lamps, lighting fixtures, candles, and various artifacts, each representing distinct US home decor market segments.  

The US home decor market research report is segmented by product and distribution channel. By product, the market is segmented into home furniture, home textiles, flooring, wall decor, lighting and lamps, accessories, and other home decor products. By distribution channel, the market research report is segmented into supermarkets/hypermarkets, specialty stores, online, and other distribution channels. The report offers the US home decor market size, industry statistics, and forecasts in market value (USD) for all the above-mentioned segments. 

By Product
Home Furniture
Home Textiles
Flooring
Wall Decor
Lighting and Lamps
Acessoriess
Other Home Decor Products
By Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Online
Other Distribution Channels
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United States Home Decor Market Size Summary

The United States home decor market is experiencing a steady growth trajectory, driven by increasing consumer demand for furnishings, textiles, and floor coverings. This growth is further fueled by the rising trend of compact housing, which emphasizes the need for products that offer enhanced storage solutions while maintaining aesthetic appeal. The market is also witnessing a growing interest in bespoke and trendy home decor items, particularly among affluent consumers, contributing to a promising outlook for the sector. With a significant share of the North American market, the US home decor industry is outpacing regional competitors, supported by evolving lifestyles and an increase in household possessions. The rise in homeownership is encouraging the use of design elements to enhance living spaces, further propelling market growth.

The advent of e-commerce and the widespread adoption of smart devices have transformed the home decor shopping experience, making online purchases increasingly popular. This shift towards digital channels, offering seamless payment and delivery options, is expected to be a defining trend in the global home decor market. Online shopping platforms have made home decor more accessible, providing consumers with a wide range of options and enhancing the buying experience through virtual room planners and detailed product descriptions. The robust growth of the real estate sector is also driving demand for home decoration services, with a particular focus on high-end luxury decor and house renovations. The market is characterized by fragmentation, with key players like Inter IKEA Systems BV and Ashley Furniture Industries, Inc. dominating, while smaller firms leverage technological advancements to expand their presence. Recent strategic moves, such as Overstock.com Inc.'s collaboration with Bed Bath & Beyond and IKEA's significant investment in omnichannel expansion, highlight the dynamic nature of the market.

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United States Home Decor Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 The Demand for Home Decor Products is Surging as People are Inclined to Show their Creativity Through DIY Activities.

    2. 1.2 Market Restraints

      1. 1.2.1 The Price Fluctuations of Raw Materials can be a Challenge for the Home Decor Industry.

      2. 1.2.2 Lack of Skilled Labour who Design Home Decor Furniture

    3. 1.3 Market Opportunities

      1. 1.3.1 Growing Significance of Social Media and Celebrity Partnerships

      2. 1.3.2 Trends in the Adoption of Environmentally Friendly Products

    4. 1.4 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

    5. 1.5 Impact of COVID-19 on the Market

    6. 1.6 Insights into Technological Advancements in the Duty Free and Travel Retail

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product

      1. 2.1.1 Home Furniture

      2. 2.1.2 Home Textiles

      3. 2.1.3 Flooring

      4. 2.1.4 Wall Decor

      5. 2.1.5 Lighting and Lamps

      6. 2.1.6 Acessoriess

      7. 2.1.7 Other Home Decor Products

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Specialty Stores

      3. 2.2.3 Online

      4. 2.2.4 Other Distribution Channels

United States Home Decor Market Size FAQs

The United States Home Decor Market size is expected to reach USD 206.70 billion in 2024 and grow at a CAGR of 4.11% to reach USD 252.82 billion by 2029.

In 2024, the United States Home Decor Market size is expected to reach USD 206.70 billion.

US Home Decor Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)