United States Home Care Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The United States Home Care Packaging Market Report is segmented By Material (Plastic, Paper, Metal, Glass), Products Type (Bottles, Metal Cans, Cartons, Jars, Pouches), Homecare Products (Dishwashing, Insecticides, Laundry Care, Toiletries, Polishes, Air Care)

United States Home Care Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

US Home Care Packaging Market Size

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United States Home Care Packaging Market Size
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 9.90 %
Market Concentration High

Major Players

United States Home Care Packaging Market Companies

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of US Home Care Packaging Market with other markets in Packaging Industry

Advanced Packaging

Packaging Equipment

Contract Packaging

Overall Packaging

Packaging Customers

Packaging Forms

US Home Care Packaging Market Analysis

The US Home Care Packaging Market is expected to register a CAGR of 9.9% during the forecast period.

Demand for home care products has been on an upward trend, especially as the consumers, with growing health awareness, tend to avoid expensive medical care costs. To keep up with this demand, the home care packaging industry has ramped up its offerings to differentiate between multiple packaging solutions, conveying useful information without compromising on the safety standards. The packaging market for this segment is set to record high growth during the forecast period.

As per OECD, the United States reported USD 14 trillion towards overall household spending in the country. And, allied personal income was recorded to have increased at USD 1,954.7 billion (10.0%) as of January 2020, according to estimates by the Bureau of Economic Analysis. Similarly, the Disposable personal income (DPI) increased to amount to USD 1,963.2 billion (11.4%), along with personal consumption expenditures (PCE) increased by 2.4%.

Despite the economic setbacks, demand for home healthcare products has never declined, and directly proportional to that is the requirement for packaging solutions. Driven by advantages like durability, cost benefits, and versatility, plastic is one of the packaging materials majorly used by companies. Research and development for increased durability and safety found new entrants into the industry, which include polymers like PLA, biodegradable PHA (polyhydroxyalkanoate), bio PTT (polytrimethyl terephthalate), etc., slowly getting acceptance. However, high cost poses a challenge to their sustainability in the long run.

The home care products industry has been witnessing increased awareness among consumers regarding the sustainability of packaging materials. For instance, as of March 2021, Unilever has stepped up the use of post-consumer recycled plastic (PCR). With around 11% of its total plastic packaging volume consisting of recycled plastic, the company aims to use at least 25% recycled plastic by 2025.

US Home Care Packaging Industry Overview

The market for Home Care Packaging in the United States is moderately fragmented and is expected to attain a higher degree of competitiveness owing to the increasing investments, new players, and growing applications in end-user industries. Some of the developments are as follows -

  • August 2021 - Unilever developed a sustainable black packaging made from layered post-consumer resin materials, which was previously treated as waste. The company had used a multilayer post-consumer resin design to achieve sustainable black plastic packaging suitable for personal care, beauty, cosmetics, home care, and food products. This innovation enables black plastic waste to be re-used in new packaging across these categories.
  • July 2021 - Westfall Technik acquired Carolina Precision Plastics, giving Westfall access to prominent cosmetics and personal care companies, including L'Oréal, Estée Lauder, and Clorox (which owns Burt's Bees).
  • March 2021 - Unilever North America announced a USD 15 million investment in Closed Loop Partners' Leadership Fund to help recycle an estimated 60,000 metric tons of USlastic packaging waste annually by 2025, an amount equivalent to more than half of UnUnilever'slastics footprint in North America. The impact of UnUnilever'sew investment and its continued use of post-consumer recycled (PCR) plastic packaging, which is approximately 59,000 metric tons per year, will underpin the delivery of its commitment to collect and process more plastic packaging than it sells by 2025.
  • American companies have been significantly looking to expand into the European market to improve their position through improved supply chains. For instance, In March 2021, Proampac acquired IG Industries PLC and Brayford Plastics Limited to mark their expansion into the UK. Furthermore, in Jan 2021, ProAmpac LLC announced that it had received investment from Pritzker Private Capital (PPC) to further its expansion plans, including strategic acquisitions and increasing the global footprint. The company received investment from GIC, Singapore's sovereign wealth fund in addition to existing and new co-investors, and PPC to promote its growth.
  • February 2021 - Henkel announced the amount of recycled polyethylene (PEPEin the packaging of its toilet cleaner gels increased. By reaching 50% for toilet cleaners in the standard range, for example, from the Biff brand, and, in the case of cleaners from the Pro Nature range, as much as 75%, the company has banked on sustainability aspects to speak to consumers needs.
  • January 2021 - Jabil, the company in Florida, acquired Ecologic Brands, which would become part of its Packaging Solutions division. This acquisition would support the cocompany'swn sustainability goals. It is a signatory of the Ellen MacArthur FoFoundation'sew Plastics Economy Global Commitment and pledged to engage its customers "t" eliminate problematic and unnecessary plastic packaging from their current solutions.
  • Moreover, In December 2020, WD-40, the iconic multi-use product used in households and by trade professionals worldwide, and DS Smith announced that it worked together to provide a paper-based, recyclable secondary packaging solution that has led to the removal of 586,208 individual pieces of plastic from the waste stream.

US Home Care Packaging Market Leaders

  1. Sonoco Products Company

  2. Aptar Group Inc

  3. Berry Global Inc

  4. Ball Corporation

  5. Amcor PLC

  6. *Disclaimer: Major Players sorted in no particular order
Sonoco Products Company, Aptar Group Inc, Berry Global Inc, Ball Corporation, Amcor PLC
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US Home Care Packaging Market News

The COVID-19 led disruptions have created a tough environment for the raw materials in the market studied. The presence of volatility has challenged the packaging manufacturers in terms of costs and supply. Across 2020, crude-oil prices fell, and the cost of oil-based raw materials, such as plastic resins for the packaging industry fell further. The strengthening of the US dollar thus improved the relative competitiveness of packaging-raw-material makers outside the States. These developments spell a period of high uncertainty for many areas of packaging demand and different packaging substrates.

The personal care and household goods provider, Unilever, whose beauty brands include Dove, Tresemme, and Toni & Guy, recently unveiled a new initiative, 'United for America,' to help people in the US manage the COVID-19 crisis. United For America has witnessed Unilever United States partner with the non-profit organization Feeding America to donate food, soap, personal hygiene, and home cleaning products worth more than USD 8 million to help those impacted by the coronavirus pandemic.

As plastic packaging has increasingly been criticized, many companies have been seeking out alternatives. Diageo and PepsiCo will debut paper bottles in 2021. Unilever, PepsiCo, and Diageo would be using the new technology in non-competing product categories in coming times. Unilever would cover personal and household care as part of this strategy.

US Home Care Packaging Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Porter's Five Forces Analysis - Industry Attractiveness
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Value Chain / Supply Chain Analysis
  • 4.4 Impact of COVID-19 Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Product Innovation, Differentiation, and Branding
    • 5.1.2 Rising Per Capita Income Positively Impacting Purchase Power
  • 5.2 Market Restraints
    • 5.2.1 Fluctuating Raw Material Prices

6. MARKET SEGMENTATION

  • 6.1 By Material
    • 6.1.1 Plastic
    • 6.1.2 Paper
    • 6.1.3 Metal
    • 6.1.4 Glass
  • 6.2 By Product Type
    • 6.2.1 Bottles
    • 6.2.2 Metal Cans
    • 6.2.3 Cartons
    • 6.2.4 Jars
    • 6.2.5 Pouches
  • 6.3 By Homecare Products
    • 6.3.1 Dishwashing
    • 6.3.2 Insecticides
    • 6.3.3 Laundry Care
    • 6.3.4 Toiletries
    • 6.3.5 Polishes
    • 6.3.6 Air Care

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Amcor PLC
    • 7.1.2 Mondi Group
    • 7.1.3 Berry Global
    • 7.1.4 Winpak
    • 7.1.5 Aptar Group
    • 7.1.6 Sonoco Products Company
    • 7.1.7 Silgan Holdings
    • 7.1.8 Tetra Laval
    • 7.1.9 DS Smith Plc
    • 7.1.10 CAN-PACK S.A.
    • 7.1.11 Prolamina Packaging
    • 7.1.12 Ball Corporation
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. MARKET OPPORTUNITIES AND FUTURE TRENDS

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US Home Care Packaging Industry Segmentation

The report is focused on the USA Homecarepackaging market, which circumscribes the various essentials deployed in a typical household, manufactured specifically for domestic use.

The United States Home Care Packaging Market is segmented By Material (Plastic, Paper, Metal, Glass), Products Type (Bottles, Metal Cans, Cartons, Jars, Pouches), and Homecare Products (Dishwashing, Insecticides, Laundry Care, Toiletries, Polishes, Air Care). The report also gives a detailed study of Porter's five forces analysis of the market. All the five major factors in these markets have been quantified using the internal key parameters governing each of them. It also covers the market landscape of these players, which includes the key growth strategies and competition analysis.

By Material Plastic
Paper
Metal
Glass
By Product Type Bottles
Metal Cans
Cartons
Jars
Pouches
By Homecare Products Dishwashing
Insecticides
Laundry Care
Toiletries
Polishes
Air Care
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US Home Care Packaging Market Research FAQs

What is the current US Home Care Packaging Market size?

The US Home Care Packaging Market is projected to register a CAGR of 9.9% during the forecast period (2025-2030)

Who are the key players in US Home Care Packaging Market?

Sonoco Products Company, Aptar Group Inc, Berry Global Inc, Ball Corporation and Amcor PLC are the major companies operating in the US Home Care Packaging Market.

What years does this US Home Care Packaging Market cover?

The report covers the US Home Care Packaging Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the US Home Care Packaging Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

US Home Care Packaging Industry Report

Statistics for the 2025 US Home Care Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. US Home Care Packaging analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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