Market Share of US Gift Card and Incentive Card Industry
United States Gift Cards and Incentive Cards Market is highly fragmented with a large number of players offering Closed-loop gift cards, many credit card issuers such as Visa, Mastercard, American Express, and Discover also provide Open-loop gift cards. The presence of a large number of competitors offering various kinds of gift and incentive cards makes the market highly competitive.
US Gift Card & Incentive Card Market Leaders
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Factor4
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Nift Network
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Prepaid2Cash
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Tango Card
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Blackhawk Network
*Disclaimer: Major Players sorted in no particular order