US Garden Seeds Market- Segmented by Seed Type and Sales Channel - Growth, Trends, and Forecast (2019 - 2024)

The growth of the US retail garden seed market has been relatively flat. The market was valued at USD 717.6 million in 2018 and is forecasted to reach USD 827.4 million in 2024 registering a CAGR of 2.8% during the forecast period. According to Mordor Intelligence’s analysis, the vegetable segment is expected to be the fastest growing segment.

Market Snapshot

Market Snapshot
Study Period:

2015-2019

Base Year:

2018

Key Players:

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Market Overview

The US retail garden seed market has been relatively flat. The market was valued at USD 717.6 million in 2018 and is forecasted to reach USD 827.4 million in 2024 registering a CAGR of 2.8% during the forecast period. According to Mordor Intelligence’s analysis, the vegetable segment is expected to be the fastest growing segment.

The internet today is providing convenience to a shopper, along with instant satisfaction. It is easier to purchase a variety of options, including seeds, over the internet. Most of the companies, which offer fruit, flower, herb, and vegetable seeds through retail forms, are offering seeds through online websites. Additionally, the growing internet marketing and sales trend, along with consumer’s positive outlook toward home gardening, is boosting the online sales for gardening seeds in the United States.

Scope of the Report

Garden seeds have been defined as the packaged seeds directly sold to consumers to be planted in gardens through various sales channels, including online sales, groceries, and specialized stores. In this report, while estimating the market numbers, both community and home gardens have been considered.

Seed Type
Vegetable Seed
Tomato
Cucumber
Carrot
Culinary Herbs
Other Vegetable Seeds
Flowers and Ornamental Seed
Fruit Seeds
Berries
Melons
Other Fruit Seeds
Sales Channel
Online Sales
Specialized Stores
Grocerries

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Key Market Trends

The Vegetable Seeds Segment Lead the Seeds Market in the US

The vegetable seed segment is the largest segment, holding almost 48% of the market share in 2018. It is also the fastest growing segment with an estimated CAGR of 2.95% during the forecast period. Tomato is the most popular homegrown vegetable in the United States, holding a market share of 29%, during the year 2018.

Key Market Trends 1

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Increasing Trend Of Kitchen Gardening

Kitchen gardening or home gardening is a practice of growing vegetable crops in residential houses, to meet the vegetative requirements, which are on the rise in the United States. Most popular homegrown vegetable crops are tomatoes, cucumbers, sweet peppers, beans, carrots, summer squash, onions, hot peppers, lettuce, and peas.

Age group between 18-35 years is more focused on growing herbs, with almost 4 of every 10 persons growing their own chives, cilantro, etc. In addition to these factors, the focus on better tasting food, and the need for improved quality of food as well as for saving money on food bills are driving the kitchen gardening practice in the United States

Key Market Trends 2

Competitive Landscape

The US garden seeds market is a very fragmented market, with major companies accounting for only 27% of the market share, in spite of having diverse and increasing product portfolios. There are more than 100 companies catering to the garden seed market in the United States.

Major Players

  1. W. Atlee Burpee & Co.
  2. Seeds of Change Inc.
  3. Johnny’s Selected Seeds
  4. Plantation Products LLC
  5. Park Seed Company

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Market Definition

    2. 1.2 Key Findings of the Study

  2. 2. RESEARCH SCOPE AND METHODOLOGY

    1. 2.1 Study Deliverables

    2. 2.2 Study Assumptions

    3. 2.3 Research Methodology

    4. 2.4 Research Phases

  3. 3. INDUSTRY ANALYSIS

    1. 3.1 Porter's Five Forces Analysis

      1. 3.1.1 Bargaining Power of Suppliers

      2. 3.1.2 Bargaining Power of Buyers

      3. 3.1.3 Threat of New Entrants

      4. 3.1.4 Threat of Substitutes

      5. 3.1.5 Competitive Rivalry

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

  5. 5. MARKET SEGMENTATION

    1. 5.1 Seed Type

      1. 5.1.1 Vegetable Seed

        1. 5.1.1.1 Tomato

        2. 5.1.1.2 Cucumber

        3. 5.1.1.3 Carrot

        4. 5.1.1.4 Culinary Herbs

        5. 5.1.1.5 Other Vegetable Seeds

      2. 5.1.2 Flowers and Ornamental Seed

      3. 5.1.3 Fruit Seeds

        1. 5.1.3.1 Berries

        2. 5.1.3.2 Melons

        3. 5.1.3.3 Other Fruit Seeds

    2. 5.2 Sales Channel

      1. 5.2.1 Online Sales

      2. 5.2.2 Specialized Stores

      3. 5.2.3 Grocerries

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategies

    3. 6.3 Company Profiles

      1. 6.3.1 Johnny's Selected Seeds

      2. 6.3.2 Seed Savers Exchange Inc.

      3. 6.3.3 Baker Creek Heirloom Seeds

      4. 6.3.4 Territorial Seed Company

      5. 6.3.5 W. Altee Burpee & Co.

      6. 6.3.6 Seeds of Change Inc.

      7. 6.3.7 Plantation Products LLC

      8. 6.3.8 Park Seed Company

      9. 6.3.9 Southern Exposure Seed Exchange

      10. 6.3.10 Pine Tree Garden Seeds

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. APPENDIX

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