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United States Food Sweetener Market Size (2024 - 2029)

The United States Food Sweetener Market is experiencing growth driven by a shift towards natural and low-calorie sweeteners, influenced by increasing health consciousness among consumers. This trend is prompting food and beverage companies to adopt natural sweeteners to address concerns about the health impacts of excessive sugar consumption. Despite the market being saturated with both natural and artificial sweeteners, the demand for sugar substitutes continues to rise as part of a broader healthy food movement. Consumers are particularly interested in plant-based, zero-calorie options, leading manufacturers to innovate and introduce products that align with these preferences.

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Market Size of United States Food Sweetener Industry

United States Food Sweetener Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.43 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

US Food Sweeteners Market Analysis

The United States Food Sweetener Market size is expected to grow from USD 4.45 billion in 2023 to USD 5.80 billion by 2028, at a CAGR of 5.43% during the forecast period (2023-2028).

The United States is among the world's prominent sugar producers. Unlike most other producing countries, the United States has both large and well-developed sugarcane and sugar beet industries. The demand for natural sweeteners is primarily due to the health food trend. The rising awareness regarding the harmful effects of excessive sugar consumption is augmenting the market's growth. Companies, such as Coca-Cola and PepsiCo, introduced products that contain natural sweeteners, which are expected to positively affect health. Companies are focusing on catering to the rising demand for low-calorie products. Currently, the US market is saturated in the case of natural and artificial sweeteners. Thus, the market is growing at a slow pace.

The demand for sugar substitutes in the country is expected to be fueled by increasing concerns regarding the health impact of excess sugar consumption on the average US diet. On the other hand, the same demand for natural sweeteners is an extension of a healthy food megatrend. Clear awareness regarding the harmful effects of excessive sugar consumption has led to companies in the country opting for natural sweeteners in their food and beverage applications. Consumers in the United States are increasingly seeking plant-based, zero-calorie sweeteners to live a healthier lifestyle. Hence, many food and beverage manufacturers are introducing zero-calorie sweeteners to cater to the consumer preferences.

US Food Sweeteners Industry Segmentation

A sweetener is a substance added to food or beverages to give them the flavor of sweetness, either because it contains sugar or a sugar replacement with a sweet flavor.

The US food sweetener market is segmented by product type and application. By product type, the market is segmented into sucrose, starch sweeteners and sugar dextrose alcohols, and high-intensity sweeteners (HIS). Starch sweeteners and sugar dextrose alcohols include HFCS, maltodextrin, sorbitol, and xylitol. The other starch sweeteners and sugar alcohols include glucose syrup, glucose-fructose syrup, fructose-glucose syrup, isoglucose, fructose, mannitol, maltitol, erythritol, lactitol, isomalt. High-Intensity sweeteners include sucralose, aspartame, saccharin, cyclamate, ace-k, neotame, and stevia. The other high-intensity sweeteners (HIS) include glycyrrhizin, mogroside V, Luo Han Guo, thaumatin, and monatin. By application, the market is segmented into dairy, bakery, beverages, confectionery, soups, sauces and dressings, and other applications. For each segment, the market sizing and forecasts have been done on the basis of value (in USD).

Product Type
Sucrose (Common Sugar)
Starch Sweeteners and Sugar Dextrose Alcohols
High Fructose Corn Syrup (HFCS)
Maltodextrin
Sorbitol
Xylitol
Others
High Intensity Sweeteners (HIS)
Sucralose
Aspartame
Saccharin
Cyclamate
Ace-K
Neotame
Stevia
Others
Application
Dairy
Bakery
Soups, Sauces, and Dressings
Confectionery
Beverages
Other Applications
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United States Food Sweetener Market Size Summary

The United States food sweetener market is experiencing a notable transformation, driven by a growing consumer preference for natural and low-calorie alternatives. As a leading producer of sugar, the U.S. benefits from a well-established sugarcane and sugar beet industry. However, the rising health consciousness among consumers is shifting demand towards natural sweeteners, such as monk fruit and stevia, which are gaining popularity due to their plant-based and zero-calorie attributes. This trend is further supported by the increasing awareness of the adverse effects of excessive sugar consumption, prompting major companies like Coca-Cola and PepsiCo to innovate and introduce products with natural sweeteners. The market is also witnessing a surge in demand for clean label products, as consumers seek transparency and minimalism in ingredient lists, favoring products with natural origins over those containing artificial additives.

The bakery sector plays a significant role in the sweetener market's growth, with sweeteners being essential for sweetening, tenderizing, and aerating baked goods. The rising demand for health-conscious bakery products, such as whole wheat, low-calorie, and gluten-free options, is creating opportunities for low-calorie sugar substitutes. The market is characterized by fragmentation, with numerous regional and international players like Cargill, Archer Daniels Midland, and Tate & Lyle actively engaging in product innovation and strategic partnerships to enhance their market presence. These companies are investing heavily in research and development to meet the evolving consumer demands for natural and innovative sweetener solutions. As the market continues to evolve, mergers and acquisitions are expected to increase, further shaping the competitive landscape and driving the adoption of natural sweeteners in the United States.

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United States Food Sweetener Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Sucrose (Common Sugar)

      2. 2.1.2 Starch Sweeteners and Sugar Dextrose Alcohols

        1. 2.1.2.1 High Fructose Corn Syrup (HFCS)

        2. 2.1.2.2 Maltodextrin

        3. 2.1.2.3 Sorbitol

        4. 2.1.2.4 Xylitol

        5. 2.1.2.5 Others

      3. 2.1.3 High Intensity Sweeteners (HIS)

        1. 2.1.3.1 Sucralose

        2. 2.1.3.2 Aspartame

        3. 2.1.3.3 Saccharin

        4. 2.1.3.4 Cyclamate

        5. 2.1.3.5 Ace-K

        6. 2.1.3.6 Neotame

        7. 2.1.3.7 Stevia

        8. 2.1.3.8 Others

    2. 2.2 Application

      1. 2.2.1 Dairy

      2. 2.2.2 Bakery

      3. 2.2.3 Soups, Sauces, and Dressings

      4. 2.2.4 Confectionery

      5. 2.2.5 Beverages

      6. 2.2.6 Other Applications

United States Food Sweetener Market Size FAQs

The United States Food Sweetener Market is projected to register a CAGR of 5.43% during the forecast period (2024-2029)

Cargill, Incorporated, Archer Daniels Midland Company, Ingredion Incorporated, Südzucker AG and Tate & Lyle PLC are the major companies operating in the United States Food Sweetener Market.

US Food Sweetener Market Report Snapshots

United States Food Sweetener Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)