Market Trends of US Automotive Sensors Industry
This section covers the major market trends shaping the US Automotive Sensors Market according to our research experts:
Automotive Sensors Enhancing Driver Safety
Developed nations like the United States have imposed various stringent regulations to ensure driver safety. Owing to stringent fuel emission norms and driver safety, sensors will be increasingly in demand for the automotive sector, especially in the United States, as the installation rate of these sensors will be maximum in a short amount of time to comply with the ever-changing regulations.
Safety sensors, such as anti-theft, seat impact sensors, belt tension, and parking sensors, are expected to increase demand. Significant manufacturers are taking the opportunity and contributing significantly to the growth of the automotive sensors market.
With the rapid increase in the integration of safety systems in vehicles, especially in the United States, major players in the market are acquiring other small companies to hold a major share of the market. For instance, in March 2020, TE Connectivity Ltd completed its takeover of First Sensor AG. First Sensor is a global player in sensor technology; its expertise is in chip design and production; it develops and manufactures standard sensors and customer-specific sensor solutions. It has production and sales sites in the United States, along with a worldwide partner network.
Similarly, in 2019, Measurement Specialties Inc., a subsidiary of TE Connectivity, has agreed to acquire Silicon Microstructures Inc. (SMI) from Elmos Semiconductor AG. Silicon Microstructures has a product portfolio of MEMS-based pressure sensors in digital and analog versions.
Commercial Vehicles Driving Demand for Automotive Sensor
The United States is witnessing a significant boom in the construction and transportation sector. This has resulted in the demand for heavy commercial vehicles. As a result, many truck fleet owners and operators invest in performance upgrades to improve fuel efficiency and driving comfort.
Commercial vehicles are increasingly adopting autonomous braking systems, lane-keeping assist, and adaptive cruise control systems. In the United States, trucks are anticipated to utilize ADAS and connectivity technology to commercialize in the construction and transport space, which will increase the ADAS penetration of sensors in the automotive industry.
For instance, in May 2020, Doosan Bobcat North America has partnered with Ainstein AI, Inc., a radar technologies company, to develop radar sensor systems for Bobcat equipment. The companies will work together to create radar-based sensing solutions to detect objects and people on job sites. This technology will be crucial for implementing either semi-autonomous and fully autonomous equipment on the construction site.
Whereas in January 2020, Texas Instruments launched the new Jacinto™ 7 processor platform. The new Jacinto processor platform brings enhanced deep learning capabilities and advanced networking to solve design challenges in advanced driver assistance systems (ADAS) and automotive gateway applications.
