Market Size of US Yogurt Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 2.18 % |
| Market Concentration | High |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
US Yogurt Market Analysis
The US Yogurt Market size is expected to grow from USD 9.38 billion in 2023 to USD 10.45 billion by 2028, at a CAGR of 2.18% during the forecast period (2023-2028).
The yogurt market is growing across the country owing to its nutritional benefits like prevention of colon cancer, type two diabetes, osteoporosis, improvement of the immune system, healthy digestion, and many more. Over the medium term, the demand for yogurt is fueled by the factors like increasing awareness among people to lose weight, raising awareness about the importance of healthy food, the health benefits of yogurt, and the availability of numerous flavors. This is making the manufacturers concentrate on developing products with innovative flavors and health benefits. For instance, in 2021, Chobani LLC launched new flavors of zero-sugar yogurt, namely Mixed Berries and Strawberries. The company launched the new products to offer consumers a sugar-free product. Through this innovation, the company aims to target diabetic patients. This strategy will also help the company expand its business and product portfolio.
Furthermore, consumers are increasingly interested in immune boosters and fortified products that have health benefits, so major players have improvised their yogurt products by adding organic ingredients, making them cholesterol-free, and creating vegan variants. Emerging segments, such as plant-based yogurt and yogurt drinks, are showing a growth in the market. The growing popularity of dairy alternatives in the country has led to the rapid growth of plant-based yogurt. Owing to this, major players in the market are launching a greater number of plant-based yogurts than previous years. For instance, in July 2021, Oatly launched a plant-based vegan frozen yogurt available across the United States.
US Yogurt Industry Segmentation
Yogurt is an industrial product that can be flavored that is prepared from fermented milk or plant-based products by adding fermenting microorganisms to it. The United States yogurt market has been segmented by category, which includes dairy-based yogurt and non-dairy yogurt. The market is also divided based on product type, including plain yogurt and flavored yogurt. Based on Distribution Channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail, and other channels. The market sizing has been done in value terms in USD for all the abovementioned segments.
| By Category | |
| Dairy-Based Yogurt | |
| Non-dairy Yogurt |
| By Product Type | |
| Plain Yogurt | |
| Flavored Yogurt |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialty Stores | |
| Online Retail | |
| Other Channels |
US Yogurt Market Size Summary
The US yogurt market is experiencing a steady expansion, driven by increasing consumer awareness of its health benefits, such as improved digestion and immune support. The market is characterized by a growing demand for innovative flavors and health-oriented products, prompting manufacturers to focus on developing yogurt with added nutritional benefits. The rise of plant-based and vegan yogurt alternatives is a significant trend, reflecting the broader shift towards dairy alternatives and the increasing popularity of veganism and flexitarian diets. This shift has led to the introduction of non-dairy yogurts made from ingredients like almond, coconut, and soy milk, catering to consumers seeking healthier and more sustainable options. The market's growth is further supported by the rising interest in probiotics, with yogurt being a preferred choice for those looking to enhance their digestive health.
The competitive landscape of the US yogurt market is dominated by major players such as Danone, Chobani LLC, General Mills Inc., Lactalis, and Fage USA Dairy Industry Inc., who are actively engaging in product innovation and strategic partnerships to expand their market presence. The market is witnessing a surge in the launch of plant-based probiotic yogurts, reflecting the increasing consumer demand for dairy-free options. Additionally, the availability of lactose-free yogurts addresses the needs of lactose-intolerant consumers, further broadening the market's appeal. The focus on product development, along with mergers and acquisitions, remains a key strategy for companies aiming to capture a larger share of the market. The introduction of new flavors and limited-time offerings, such as those by Yogurtland and Menchie's Frozen Yogurt, highlights the ongoing efforts to attract and retain consumers in this dynamic market.
US Yogurt Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Category
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2.1.1 Dairy-Based Yogurt
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2.1.2 Non-dairy Yogurt
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2.2 By Product Type
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2.2.1 Plain Yogurt
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2.2.2 Flavored Yogurt
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2.3 By Distribution Channel
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2.3.1 Supermarkets/Hypermarkets
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2.3.2 Convenience Stores
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2.3.3 Specialty Stores
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2.3.4 Online Retail
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2.3.5 Other Channels
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US Yogurt Market Size FAQs
What is the current US Yogurt Market size?
The US Yogurt Market is projected to register a CAGR of 2.18% during the forecast period (2024-2029)
Who are the key players in US Yogurt Market?
Danone, Chobani LLC, General Mills Inc., FAGE USA Dairy Industry Inc. and Lactalis are the major companies operating in the US Yogurt Market.
