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United States Wheat Protein Market Size

The United States Wheat Protein Market is experiencing growth driven by increasing demand in the food and beverage sector, particularly in bakeries, breakfast cereals, and meat alternatives. This segment is expected to expand steadily, while the animal feed sector is projected to grow at a faster rate due to the functional benefits of vital wheat gluten as an alternative to traditional feeds. Additionally, the personal care and cosmetics segment is anticipated to grow rapidly, although its current market size is minimal. The market's expansion is influenced by the rising preference for plant-based proteins among vegetarian and vegan communities, alongside the growing use of hydrolyzed wheat protein in skincare and hair care products.

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Market Size of united states wheat protein Industry

United States Wheat Protein Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 856.2 Million
svg icon Market Size (2029) USD 984.3 Million
svg icon Largest Share by End User Food and Beverages
svg icon CAGR (2024 - 2029) 2.83 %
svg icon Fastest Growing by End User Animal Feed
svg icon Market Concentration Medium

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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United States Wheat Protein Market Analysis

The United States Wheat Protein Market size is estimated at 856.2 million USD in 2024, and is expected to reach 984.3 million USD by 2029, growing at a CAGR of 2.83% during the forecast period (2024-2029).

856.2 Million

Market Size in 2024 (USD)

984.3 Million

Market Size in 2029 (USD)

4.60 %

CAGR (2017-2023)

2.83 %

CAGR (2024-2029)

Largest Market by Form

46.72 %

value share, Concentrates, 2023

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Functionalities like water binding properties and dispersibility along with nutritional characteristics such as high digestibility drives the high market share with F&B and animal feed are identified as the major end-users.

Largest Market by End User

53.82 %

value share, Food and Beverages, 2023

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The F&B sector, closely followed by the animal feed sector, is a leading end-user segment, primarily due to the surging demand for protein-fortified bakery products.

Fastest Growing Market by Form

4.18 %

Projected CAGR, Textured/Hydrolyzed, 2024-2029

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The continuously rising production of hydrolyzed wheat proteins with non-GMO, organic, and clean label claims for natural products is projected to drive the segment.

Fastest Growing Market by End User

3.64 %

Projected CAGR, Animal Feed, 2024-2029

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Animal feed is projected to be the fastest-growing sector due to the growing application of wheat protein as a functional alternative to fish and animal-based feed.

Leading Market Player

25.41 %

market share, Archer Daniels Midland Company, 2021

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Archer Daniels Midland Company held the largest market share, mainly focusing on product development as a growth strategy, thus targeting the current trend driving the demand.

Personal Care and cosmetics segment is expected to gain popularity in forecast period due to beneficial properties associated within skin care products

  • The F&B sector witnessed the highest demand, followed by the animal feed sector in 2022. The growing demand for wheat protein in bakeries, breakfast cereals, and meat alternatives products is driving market growth. Thus, the F&B segment of the market is projected to register a CAGR of 1.99% from 2023-2029. Wheat protein is viewed as a more favorable source of plant-based protein by the vegetarian and vegan communities. A variety of traditional meat-based items are increasingly being replaced by substitutes made with wheat protein as part of the plant-based trend.
  • The animal feed sector is projected to register the highest CAGR of 3.61% during the forecast period. The capabilities of vital wheat gluten, which works as an appropriate and highly functional alternative to fish- and animal-based feeds, have contributed to the enormous rise of the animal feed industry. In 2021, the 10% lower production of hard winter wheat in the US resulted in its higher price by the end of 2021, hindering its growth rate.
  • The personal care and cosmetics segment is expected to grow the fastest, registering a CAGR of 4.97% during the forecast period. Currently, the utilization of wheat protein in cosmetics and skincare is very minimal. In recent years, hydrolysates have found their way into the sector as a natural ingredient in skincare and hair care products. Hydrolyzed wheat protein is known to increase the firmness of the skin and helps to form a film to retain moisture and provide luminosity. It also prevents the skin from drying out, diminishes the appearance of wrinkles, and nourishes and repairs hair. Only 0.01% of the hydrolysates used in the US go to the personal care sector, but this is anticipated to change in the coming years.
United States Wheat Protein Market

United States Wheat Protein Industry Segmentation

Concentrates, Isolates, Textured/Hydrolyzed are covered as segments by Form. Animal Feed, Food and Beverages are covered as segments by End User.

  • The F&B sector witnessed the highest demand, followed by the animal feed sector in 2022. The growing demand for wheat protein in bakeries, breakfast cereals, and meat alternatives products is driving market growth. Thus, the F&B segment of the market is projected to register a CAGR of 1.99% from 2023-2029. Wheat protein is viewed as a more favorable source of plant-based protein by the vegetarian and vegan communities. A variety of traditional meat-based items are increasingly being replaced by substitutes made with wheat protein as part of the plant-based trend.
  • The animal feed sector is projected to register the highest CAGR of 3.61% during the forecast period. The capabilities of vital wheat gluten, which works as an appropriate and highly functional alternative to fish- and animal-based feeds, have contributed to the enormous rise of the animal feed industry. In 2021, the 10% lower production of hard winter wheat in the US resulted in its higher price by the end of 2021, hindering its growth rate.
  • The personal care and cosmetics segment is expected to grow the fastest, registering a CAGR of 4.97% during the forecast period. Currently, the utilization of wheat protein in cosmetics and skincare is very minimal. In recent years, hydrolysates have found their way into the sector as a natural ingredient in skincare and hair care products. Hydrolyzed wheat protein is known to increase the firmness of the skin and helps to form a film to retain moisture and provide luminosity. It also prevents the skin from drying out, diminishes the appearance of wrinkles, and nourishes and repairs hair. Only 0.01% of the hydrolysates used in the US go to the personal care sector, but this is anticipated to change in the coming years.
Form
Concentrates
Isolates
Textured/Hydrolyzed
End User
Animal Feed
Food and Beverages
By Sub End User
Bakery
Breakfast Cereals
Condiments/Sauces
Meat/Poultry/Seafood and Meat Alternative Products
RTE/RTC Food Products
Snacks
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United States Wheat Protein Market Size Summary

The United States Wheat Protein Market is experiencing steady growth, driven by increasing demand in the food and beverage sector, particularly in bakeries, breakfast cereals, and meat alternatives. Wheat protein is gaining popularity as a plant-based protein source, especially among vegetarian and vegan communities, as it serves as a substitute for traditional meat-based products. The animal feed sector is also contributing to market expansion, with vital wheat gluten being used as an alternative to fish and animal-based feeds. Despite challenges such as fluctuating wheat production and rising consumer interest in gluten-free and low-carbohydrate diets, the market is poised for growth, supported by innovations and investments in plant-based proteins.

The market landscape is moderately consolidated, with major players like Archer Daniels Midland Company, Kerry Group PLC, MGP Ingredients Inc., Südzucker Group, and The Scoular Company holding significant shares. The personal care and cosmetics segment is expected to witness the fastest growth, driven by the increasing use of hydrolyzed wheat protein in skincare and hair care products. The United States remains a key wheat producer and exporter, with wheat being the principal food grain domestically. The market's growth trajectory is further supported by the rising per capita consumption of plant proteins, as more consumers adopt flexitarian and plant-based diets, although the market faces competition from other plant proteins like pea, soy, and whey.

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United States Wheat Protein Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Form

      1. 1.1.1 Concentrates

      2. 1.1.2 Isolates

      3. 1.1.3 Textured/Hydrolyzed

    2. 1.2 End User

      1. 1.2.1 Animal Feed

      2. 1.2.2 Food and Beverages

        1. 1.2.2.1 By Sub End User

          1. 1.2.2.1.1 Bakery

          2. 1.2.2.1.2 Breakfast Cereals

          3. 1.2.2.1.3 Condiments/Sauces

          4. 1.2.2.1.4 Meat/Poultry/Seafood and Meat Alternative Products

          5. 1.2.2.1.5 RTE/RTC Food Products

          6. 1.2.2.1.6 Snacks

United States Wheat Protein Market Size FAQs

The United States Wheat Protein Market size is expected to reach USD 856.20 million in 2024 and grow at a CAGR of 2.83% to reach USD 984.34 million by 2029.

In 2024, the United States Wheat Protein Market size is expected to reach USD 856.20 million.

United States Wheat Protein Market Report Snapshots

United States Wheat Protein Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029