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United States Pet Veterinary Diet Market Size

The United States pet veterinary diet market is experiencing significant growth, driven by an increasing focus on pet health and the demand for specialized diets. This market, the largest in North America, is characterized by its substantial share attributed to dogs, which require diets to manage various health conditions. The cat segment also represents a significant portion of the market, with both segments expected to expand rapidly. While other pets like birds and reptiles have a presence, they hold a smaller market share. The trend towards pet humanization and premiumization is further propelling the market's expansion.

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Market Size of united states pet veterinary diet Industry

United States Pet Veterinary Diet Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 9.26 Billion
svg icon Market Size (2029) USD 15.23 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 10.46 %
svg icon Fastest Growing by Pets Dogs
svg icon Market Concentration Medium

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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United States Pet Veterinary Diet Market Analysis

The United States Pet Veterinary Diet Market size is estimated at USD 9.26 billion in 2024, and is expected to reach USD 15.23 billion by 2029, growing at a CAGR of 10.46% during the forecast period (2024-2029).

9.26 Billion

Market Size in 2024 (USD)

15.23 Billion

Market Size in 2029 (USD)

15.01 %

CAGR (2017-2023)

10.46 %

CAGR (2024-2029)

Largest Market by Sub product

20.98 %

value share, Digestive Sensitivity, 2022

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The rising prevalence of digestive issues among pets is driving the segment, as these diets contain digestive enzymes that effectively support the healthy gut of pets.

Largest Market by Animal

55.33 %

value share, Dogs, 2022

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Due to their large population compared to other pets, the increased incidences of urinary and kidney-related infections in dogs have boosted the veterinary diets market in the country.

Fastest-growing Market by Sub product

12.45 %

Projected CAGR, Oral Care Diets, 2023-2029

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Because of the increasing prevalence of oral and dental issues among pets, the significance of these diets in promoting oral and dental health is driving the market's growth.

Fastest-growing Market by Animal

12.83 %

Projected CAGR, Dogs, 2023-2029

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The rising number of dog owners and the increased demand for tailored dog food for preventive and curative purposes are some of the factors driving the market's growth in the country.

Leading Market Player

17.69 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the market leader, as the company has invested heavily in expanding its manufacturing bases and product launches with a focus on targeting multiple pet health issues.

The veterinary diets market for dogs is the fastest growing due to pet owners' increased focus on pet health

  • The pet veterinary diet market in the United States is the largest in North America, representing about 89.3% of the market value in 2022. This dominance can be attributed to the high number of pets in the country, accounting for about 69.2%. The market for veterinary diets for dogs and cats has been growing steadily, driven by increasing awareness of pet health and the need for specialized diets to address specific health conditions.
  • The pet veterinary diet market in the United States is dominated by dogs, which held the largest market share of about 55.3% in 2022. This was mainly due to the large population of dogs, which reached about 92.4 million in 2022. Dogs commonly require specialized diets to manage health conditions such as obesity, diabetes, and joint problems. The dog segment of the veterinary diet market is anticipated to register a CAGR of 12.8% during the forecast period. It is anticipated to be the fastest-growing segment, fueled by the rising trend in pet humanization and premiumization in the country.
  • The cat segment of the veterinary diets market is the second largest, accounting for 28.4% of the market value in 2022. Common health conditions for which cats require specialized diets include kidney disease, urinary tract problems, and diabetes. The cat segment is anticipated to register a CAGR of 9.3% during the forecast period.
  • Other pets, such as birds, small mammals, and reptiles, also have specialized veterinary diets available, but they hold a smaller market share compared to dogs and cats. As pet owners continue to focus on pet health, the demand for specialized diets is expected to increase, driving the market during the forecast period.
United States Pet Veterinary Diet Market

United States Pet Veterinary Diet Industry Segmentation

Diabetes, Digestive Sensitivity, Oral Care Diets, Renal, Urinary tract disease are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • The pet veterinary diet market in the United States is the largest in North America, representing about 89.3% of the market value in 2022. This dominance can be attributed to the high number of pets in the country, accounting for about 69.2%. The market for veterinary diets for dogs and cats has been growing steadily, driven by increasing awareness of pet health and the need for specialized diets to address specific health conditions.
  • The pet veterinary diet market in the United States is dominated by dogs, which held the largest market share of about 55.3% in 2022. This was mainly due to the large population of dogs, which reached about 92.4 million in 2022. Dogs commonly require specialized diets to manage health conditions such as obesity, diabetes, and joint problems. The dog segment of the veterinary diet market is anticipated to register a CAGR of 12.8% during the forecast period. It is anticipated to be the fastest-growing segment, fueled by the rising trend in pet humanization and premiumization in the country.
  • The cat segment of the veterinary diets market is the second largest, accounting for 28.4% of the market value in 2022. Common health conditions for which cats require specialized diets include kidney disease, urinary tract problems, and diabetes. The cat segment is anticipated to register a CAGR of 9.3% during the forecast period.
  • Other pets, such as birds, small mammals, and reptiles, also have specialized veterinary diets available, but they hold a smaller market share compared to dogs and cats. As pet owners continue to focus on pet health, the demand for specialized diets is expected to increase, driving the market during the forecast period.
Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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United States Pet Veterinary Diet Market Size Summary

The United States Pet Veterinary Diet Market is the largest in North America, driven by a significant pet population and increasing awareness of pet health. The market is characterized by a growing demand for specialized diets for dogs and cats, addressing health conditions such as obesity, diabetes, and joint problems. The dog segment holds the largest market share, fueled by trends in pet humanization and premiumization. The cat segment, while smaller, is also experiencing growth due to rising adoption rates and the need for diets addressing conditions like kidney disease and diabetes. Other pets, including birds and reptiles, have specialized diets but represent a smaller portion of the market. The increasing focus on pet health and well-being is expected to continue driving market expansion.

Pet expenditure in the United States has been on the rise, with a notable increase in spending on veterinary diets. This growth is attributed to factors such as increased pet humanization, higher disposable incomes, and a focus on preventive care. The market is moderately consolidated, with major players like Colgate-Palmolive Company, General Mills Inc., Mars Incorporated, Nestle (Purina), and Schell & Kampeter Inc. leading the industry. The pandemic has also shifted consumer behavior, with a rise in online purchases of pet veterinary diets. Recent developments include new product launches and partnerships aimed at expanding market reach and supporting pet health, further contributing to the market's growth trajectory.

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United States Pet Veterinary Diet Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Sub Product

      1. 1.1.1 Diabetes

      2. 1.1.2 Digestive Sensitivity

      3. 1.1.3 Oral Care Diets

      4. 1.1.4 Renal

      5. 1.1.5 Urinary tract disease

      6. 1.1.6 Other Veterinary Diets

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

United States Pet Veterinary Diet Market Size FAQs

The United States Pet Veterinary Diet Market size is expected to reach USD 9.26 billion in 2024 and grow at a CAGR of 10.46% to reach USD 15.23 billion by 2029.

In 2024, the United States Pet Veterinary Diet Market size is expected to reach USD 9.26 billion.

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