United States Pet Veterinary Diet Market Size
| Icons | Lable | Value |
|---|---|---|
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 9.26 Billion |
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Market Size (2029) | USD 15.23 Billion |
|
Largest Share by Pets | Dogs |
|
|
CAGR (2024 - 2029) | 10.46 % |
|
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Fastest Growing by Pets | Dogs |
|
|
Market Concentration | Medium |
Major Players |
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|
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*Disclaimer: Major Players sorted in alphabetical order. |
United States Pet Veterinary Diet Market Analysis
The United States Pet Veterinary Diet Market size is estimated at USD 9.26 billion in 2024, and is expected to reach USD 15.23 billion by 2029, growing at a CAGR of 10.46% during the forecast period (2024-2029).
9.26 Billion
Market Size in 2024 (USD)
15.23 Billion
Market Size in 2029 (USD)
15.01 %
CAGR (2017-2023)
10.46 %
CAGR (2024-2029)
Largest Market by Sub product
20.98 %
value share, Digestive Sensitivity, 2022
The rising prevalence of digestive issues among pets is driving the segment, as these diets contain digestive enzymes that effectively support the healthy gut of pets.
Largest Market by Animal
55.33 %
value share, Dogs, 2022
Due to their large population compared to other pets, the increased incidences of urinary and kidney-related infections in dogs have boosted the veterinary diets market in the country.
Fastest-growing Market by Sub product
12.45 %
Projected CAGR, Oral Care Diets, 2023-2029
Because of the increasing prevalence of oral and dental issues among pets, the significance of these diets in promoting oral and dental health is driving the market's growth.
Fastest-growing Market by Animal
12.83 %
Projected CAGR, Dogs, 2023-2029
The rising number of dog owners and the increased demand for tailored dog food for preventive and curative purposes are some of the factors driving the market's growth in the country.
Leading Market Player
17.69 %
market share, Mars Incorporated, 2022
Mars, Incorporated is the market leader, as the company has invested heavily in expanding its manufacturing bases and product launches with a focus on targeting multiple pet health issues.
The veterinary diets market for dogs is the fastest growing due to pet owners' increased focus on pet health
- The pet veterinary diet market in the United States is the largest in North America, representing about 89.3% of the market value in 2022. This dominance can be attributed to the high number of pets in the country, accounting for about 69.2%. The market for veterinary diets for dogs and cats has been growing steadily, driven by increasing awareness of pet health and the need for specialized diets to address specific health conditions.
- The pet veterinary diet market in the United States is dominated by dogs, which held the largest market share of about 55.3% in 2022. This was mainly due to the large population of dogs, which reached about 92.4 million in 2022. Dogs commonly require specialized diets to manage health conditions such as obesity, diabetes, and joint problems. The dog segment of the veterinary diet market is anticipated to register a CAGR of 12.8% during the forecast period. It is anticipated to be the fastest-growing segment, fueled by the rising trend in pet humanization and premiumization in the country.
- The cat segment of the veterinary diets market is the second largest, accounting for 28.4% of the market value in 2022. Common health conditions for which cats require specialized diets include kidney disease, urinary tract problems, and diabetes. The cat segment is anticipated to register a CAGR of 9.3% during the forecast period.
- Other pets, such as birds, small mammals, and reptiles, also have specialized veterinary diets available, but they hold a smaller market share compared to dogs and cats. As pet owners continue to focus on pet health, the demand for specialized diets is expected to increase, driving the market during the forecast period.
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United States Pet Veterinary Diet Market Trends
The increase in people seeking cats as companion pets among millennials is increasing cat adoption in the country
- The cat population in the United States is increasing. Cats as pets have been adopted in the country due to the high demand for companionship and less expenditure on pet food than other pets. In the country, the share of cats as pets increased by 10.8% between 2017 and 2022 due to a rise in pet humanization and because cats require less area to live than dogs. For instance, in the United States, 26% of households owned a cat as a pet in 2020, which increased to 53.5% in 2022.
- The United States witnessed higher adoption of cats as pets during the pandemic because of the work-from-home culture, leading to a demand for companionship and a higher number of pet owners being millennials. For instance, in 2022, millennials comprised 33% of pet parents in the United States, and in 2020, 40% of the cat population was adopted from animal shelters. In 2020, in the United States, 43% of pet parents purchased cats from pet stores due to high income. Therefore, cats as pets in the country increased by 4.5% between 2020 and 2022.
- Cat parents treating their cats as a part of their family accounted for 76% of cat owners between 2017 and 2018. This is expected to help in the growth of pet products, including pet food, as pet parents want to provide their pets with nutritious, specialized pet food. People also gifted cats to their loved ones, accounting for 3% of cat owners in the United States in 2021.
- Factors such as an increase in the adoption and purchase of cats and an increase in pet humanization are expected to boost the growth of the pet population. The increase in pet population would drive the growth of the pet food market in the country.
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The increasing disposable income of pet owners and increased focus on pet health and well-being are increasing pet expenditure
- Pet expenditure in the United States has been steadily increasing over the years. The overall pet expenditure in the country increased from USD 123.6 billion in 2021 to USD 136.8 billion in 2022, representing a 10.7% increase in the overall pet expenditure. This rise in pet expenditure is mainly attributed to the growing pet humanization, increasing disposable incomes of pet owners, and increased focus of owners on their pets’ health and well-being.
- Expenditure on pet veterinary diets accounted for about 21.4% of the average pet food expenditure per pet in 2022. The veterinary diet expenditure per pet in the country increased from USD 334.3 in 2017 to USD 420.4 in 2022. This increase was mainly attributed to the growing incidence of pet diseases, increased pet humanization, increased spending on preventive care, and the various health benefits associated with pet veterinary diets. Among pet animals, the pet veterinary diet expenditure on dogs is the highest and was valued at USD 167.0 per dog in 2022. This is followed by cats and other pets, which were valued at USD 134.7 and USD 118.6, respectively, in the same year.
- Pet parents purchase pet veterinary diets through online retailers, supermarkets, and pet stores. Sales of pet veterinary diets through specialty stores and online retailers are high, as pet parents have a wide range of pet veterinary diet products available on e-commerce platforms. Also, the pandemic increased the demand for online orders. The share of sales of pet veterinary diets through online channels in the country increased from 29.1% in 2019 to 30.6% in 2022. The growing awareness of the benefits of quality food and the premiumization of pet food products are factors anticipated to continue driving pet expenditure in the country.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Evolving pet ecosystem and rising availability of acquisition channels for dog adoption are driving the dog market in the country
- Factors such as exotic and unique features and being ideal for smaller living spaces are making other pets popular
United States Pet Veterinary Diet Industry Overview
The United States Pet Veterinary Diet Market is moderately consolidated, with the top five companies occupying 43.28%. The major players in this market are Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), General Mills Inc., Mars Incorporated, Nestle (Purina) and Schell & Kampeter Inc. (Diamond Pet Foods) (sorted alphabetically).
United States Pet Veterinary Diet Market Leaders
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
General Mills Inc.
Mars Incorporated
Nestle (Purina)
Schell & Kampeter Inc. (Diamond Pet Foods)
Other important companies include ADM, Alltech, Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), PLB International, Virbac.
*Disclaimer: Major Players sorted in alphabetical order.
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United States Pet Veterinary Diet Market News
- March 2023: Colgate-Palmolive Company's pet care subsidiary Hill’s Pet Nutrition launched its new line of prescription diets to support pets diagnosed with cancer. This prescription line, Diet ONC Care, offers complete and balanced formulas in both dry and wet forms for cats and dogs.
- January 2023: Purina Pro Plan Veterinary Diets, a brand of Nestlé Purina PetCare, partnered with the American Veterinary Medical Foundation (AVMF) to help expand the AVMF Reaching Every Animal with Charitable Care (REACH) program. This program offers grants to veterinarians who provide immediate treatment for pets whose owners are experiencing financial hardship. This strategy helps increase the sales of veterinary diets.
- January 2023: Royal Canin, a subsidiary of Mars Incorporated, launched its new dog food line, SKINTOPIC, that can help manage canine atopic dermatitis.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
United States Pet Veterinary Diet Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Pet Population
2.1.1. Cats
2.1.2. Dogs
2.1.3. Other Pets
2.2. Pet Expenditure
2.3. Regulatory Framework
2.4. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
3.1. Sub Product
3.1.1. Diabetes
3.1.2. Digestive Sensitivity
3.1.3. Oral Care Diets
3.1.4. Renal
3.1.5. Urinary tract disease
3.1.6. Other Veterinary Diets
3.2. Pets
3.2.1. Cats
3.2.2. Dogs
3.2.3. Other Pets
3.3. Distribution Channel
3.3.1. Convenience Stores
3.3.2. Online Channel
3.3.3. Specialty Stores
3.3.4. Supermarkets/Hypermarkets
3.3.5. Other Channels
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles
4.4.1. ADM
4.4.2. Alltech
4.4.3. Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
4.4.4. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
4.4.5. General Mills Inc.
4.4.6. Mars Incorporated
4.4.7. Nestle (Purina)
4.4.8. PLB International
4.4.9. Schell & Kampeter Inc. (Diamond Pet Foods)
4.4.10. Virbac
5. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, UNITED STATES, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, UNITED STATES, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, UNITED STATES, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, UNITED STATES, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, UNITED STATES, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, UNITED STATES, 2017 - 2022
- Figure 7:
- VOLUME OF PET VETERINARY DIETS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 8:
- VALUE OF PET VETERINARY DIETS, USD, UNITED STATES, 2017 - 2029
- Figure 9:
- VOLUME OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 10:
- VALUE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, USD, UNITED STATES, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF DIABETES, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 14:
- VALUE OF DIABETES, USD, UNITED STATES, 2017 - 2029
- Figure 15:
- VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
- Figure 16:
- VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 17:
- VALUE OF DIGESTIVE SENSITIVITY, USD, UNITED STATES, 2017 - 2029
- Figure 18:
- VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
- Figure 19:
- VOLUME OF ORAL CARE DIETS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 20:
- VALUE OF ORAL CARE DIETS, USD, UNITED STATES, 2017 - 2029
- Figure 21:
- VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
- Figure 22:
- VOLUME OF RENAL, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 23:
- VALUE OF RENAL, USD, UNITED STATES, 2017 - 2029
- Figure 24:
- VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
- Figure 25:
- VOLUME OF URINARY TRACT DISEASE, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 26:
- VALUE OF URINARY TRACT DISEASE, USD, UNITED STATES, 2017 - 2029
- Figure 27:
- VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
- Figure 28:
- VOLUME OF OTHER VETERINARY DIETS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 29:
- VALUE OF OTHER VETERINARY DIETS, USD, UNITED STATES, 2017 - 2029
- Figure 30:
- VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 AND 2029
- Figure 31:
- VOLUME OF PET VETERINARY DIETS BY PET TYPE, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 32:
- VALUE OF PET VETERINARY DIETS BY PET TYPE, USD, UNITED STATES, 2017 - 2029
- Figure 33:
- VOLUME SHARE OF PET VETERINARY DIETS BY PET TYPE, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 34:
- VALUE SHARE OF PET VETERINARY DIETS BY PET TYPE, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 35:
- VOLUME OF PET CAT VETERINARY DIETS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 36:
- VALUE OF PET CAT VETERINARY DIETS, USD, UNITED STATES, 2017 - 2029
- Figure 37:
- VALUE SHARE OF PET CAT VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 38:
- VOLUME OF PET DOG VETERINARY DIETS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 39:
- VALUE OF PET DOG VETERINARY DIETS, USD, UNITED STATES, 2017 - 2029
- Figure 40:
- VALUE SHARE OF PET DOG VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 41:
- VOLUME OF OTHER PETS VETERINARY DIETS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 42:
- VALUE OF OTHER PETS VETERINARY DIETS, USD, UNITED STATES, 2017 - 2029
- Figure 43:
- VALUE SHARE OF OTHER PETS VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 44:
- VOLUME OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 45:
- VALUE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, USD, UNITED STATES, 2017 - 2029
- Figure 46:
- VOLUME SHARE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 47:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 48:
- VOLUME OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 49:
- VALUE OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES, USD, UNITED STATES, 2017 - 2029
- Figure 50:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 51:
- VOLUME OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 52:
- VALUE OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL, USD, UNITED STATES, 2017 - 2029
- Figure 53:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 54:
- VOLUME OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 55:
- VALUE OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES, USD, UNITED STATES, 2017 - 2029
- Figure 56:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 57:
- VOLUME OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 58:
- VALUE OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, UNITED STATES, 2017 - 2029
- Figure 59:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 60:
- VOLUME OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS, METRIC TON, UNITED STATES, 2017 - 2029
- Figure 61:
- VALUE OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS, USD, UNITED STATES, 2017 - 2029
- Figure 62:
- VALUE SHARE OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, UNITED STATES, 2022 AND 2029
- Figure 63:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED STATES, 2017 - 2023
- Figure 64:
- MOST ADOPTED STRATEGIES, COUNT, UNITED STATES, 2017 - 2023
- Figure 65:
- VALUE SHARE OF MAJOR PLAYERS, %, UNITED STATES, 2022
United States Pet Veterinary Diet Industry Segmentation
Diabetes, Digestive Sensitivity, Oral Care Diets, Renal, Urinary tract disease are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.
- The pet veterinary diet market in the United States is the largest in North America, representing about 89.3% of the market value in 2022. This dominance can be attributed to the high number of pets in the country, accounting for about 69.2%. The market for veterinary diets for dogs and cats has been growing steadily, driven by increasing awareness of pet health and the need for specialized diets to address specific health conditions.
- The pet veterinary diet market in the United States is dominated by dogs, which held the largest market share of about 55.3% in 2022. This was mainly due to the large population of dogs, which reached about 92.4 million in 2022. Dogs commonly require specialized diets to manage health conditions such as obesity, diabetes, and joint problems. The dog segment of the veterinary diet market is anticipated to register a CAGR of 12.8% during the forecast period. It is anticipated to be the fastest-growing segment, fueled by the rising trend in pet humanization and premiumization in the country.
- The cat segment of the veterinary diets market is the second largest, accounting for 28.4% of the market value in 2022. Common health conditions for which cats require specialized diets include kidney disease, urinary tract problems, and diabetes. The cat segment is anticipated to register a CAGR of 9.3% during the forecast period.
- Other pets, such as birds, small mammals, and reptiles, also have specialized veterinary diets available, but they hold a smaller market share compared to dogs and cats. As pet owners continue to focus on pet health, the demand for specialized diets is expected to increase, driving the market during the forecast period.
| Sub Product | |
| Diabetes | |
| Digestive Sensitivity | |
| Oral Care Diets | |
| Renal | |
| Urinary tract disease | |
| Other Veterinary Diets |
| Pets | |
| Cats | |
| Dogs | |
| Other Pets |
| Distribution Channel | |
| Convenience Stores | |
| Online Channel | |
| Specialty Stores | |
| Supermarkets/Hypermarkets | |
| Other Channels |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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