United States Veterinary Healthcare Market Trends

The medicated feed additives segment is expected to witness significant growth in the studied market owing to the factors such as the increasing demand for feed additives for various purposes and growing animal health expenditure.

Medical feed additives are essential components that are added to an animal's diet to treat diseases and enhance nutrition. It is as efficient as other administration methods including injection, in-water, and tablets, and is a stress-free, safe way to give veterinary medications. Other medicated feed additives include digestive enzymes, yeast products, organic trace minerals, Omega-3, and Omega-6 fatty acids, and direct-fed microbials (probiotics). These are used to provide particular benefits like better digestion, the absorption of particular nutrients in the animal's digestive tract, support for the aging process, and others.

In addition, the rising expenditures on companion and pet animals by pet owners, increasing use of medicated feed additives, and growing demand for amino acids due to animals' inability to natively generate critical amino acids are expected to boost the demand for medicating feed additives, thereby fueling the segment growth.

Feed additives promote optimum lifetime performance, feed efficiency, animal health, and the welfare of animals. Medical feed additives play an important role in animal nutrition, as livestock producers seek new sustainable and natural ways to enhance performance, improve gut health, diminish and replace antibiotic growth promoters (AGP) in feed, and address consumer demands.

Furthermore, the rising company activities and growing focus on adopting various business strategies such as product launches, mergers, acquisitions, and partnerships to gain a competitive edge in the market are also contributing to the growth of the segment. For instance, in January 2021, the United States Food and Drug Administration approved Huvepharma's Optigrid 45, ractopamine hydrochloride Type A medicated article a feed additive for combination use with other drug feed additive products in the manufacture of Type B and C medicated feeds for promoting weight gain and improving feed efficiency in finishing feedlot cattle. Also, in January 2020, Layn Corp. launched TruGro MAX, a natural additive for animal feed that provides potent antioxidant support, in the United States. Similarly, in January 2020, Kemin Industries launched VANNIX C4, a novel phytogenic feed additive in the United States. The product is a patented formulation of natural, gut-health-enhancing substances developed as a cost-effective alternative for producers to reduce the negative effects of enteric problems on poultry performance.

Hence, owing to the aforementioned factors, it is expected to drive the demand and usage of medical feed additives over the forecast period.