US Tofu Market Size
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 421.29 Million |
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Market Size (2029) | USD 749.15 Million |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2024 - 2029) | 12.20 % |
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Fastest Growing by Distribution Channel | On-Trade |
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Market Concentration | Low |
Major Players |
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*Disclaimer: Major Players sorted in alphabetical order. |
US Tofu Market Analysis
The United States Tofu Market size is estimated at 421.29 million USD in 2024, and is expected to reach 749.15 million USD by 2029, growing at a CAGR of 12.20% during the forecast period (2024-2029).
421.29 Million
Market Size in 2024 (USD)
749.15 Million
Market Size in 2029 (USD)
7.60 %
CAGR (2017-2023)
12.20 %
CAGR (2024-2029)
Largest Segment by Distribution Channel
71.28 %
value share, Off-Trade, 2023
Online channel is likely to drive the growth of tofu sales through off-trade channels. The onset of the experiential economy has prompted customers to prefer this channel.
Fastest-growing Segment by Distribution Channel
13.05 %
Projected CAGR, On-Trade, 2024-2029
On-trade distribution channel purchases of tofu are aligned with the country's growing foodservice sector, including vegan restaurants, impacting its bulk purchases.
Leading Market Player
14.46 %
market share, House Foods Group Inc., 2022
Several variants of tofu being offered by the company and its broad distribution networks are responsible for its market growth, making it a larger market player.
Second Leading Market Player
6.49 %
market share, Pulmuone Corporate, 2022
Pulmuone Foods offers various branded tofu products with a distribution network from both foodservice and retail, making it one of the largest players in the market.
Third Leading Market Player
2.16 %
market share, The Hain Celestial Group, Inc., Inc.
The products offered by the company have various national and international certifications, making it unique in the country and helping it maintain its market share.
Increasing demand for new variants in the tofu market through the expanded e-commerce channels drives the market
- The US tofu market is dominated by the off-trade segment in terms of distribution channels, with 43% more share by value than the on-trade distribution channel. Among all the off-trade segments of the US tofu market, supermarkets and hypermarkets had the highest market share, with 69% by value, in 2022. The US had a large number of functioning grocery stores at 63,328 at the end of 2022. Furthermore, innovations like self-checkout kiosks and walk-out technology drive supermarkets.
- The overall US tofu market grew at a rate of 41.9% by value and 40.80% by volume from 2017 to 2022. This increase was mainly due to the rise in the number of supermarkets, hotels, food enterprises, grocery stores, and other distribution channels. The number of supermarkets increased by 4.3% from 2021 to 2022, and online channels rose by 20% from 2020 to 2021. The growth of customer touchpoints led to an increase in tofu sales. Tofu production has been increasing in the country. House Foods America is a leading tofu manufacturer, producing 50% more tofu in its California facility by expanding its footprint by a 36,000 sq. ft facility. Similarly, Pulmuone is currently operating three tofu manufacturing plants in Fullerton, CA, in the Western US.
- The online channel in the off-trade distribution channel is projected to be the fastest-growing distribution channel in the US tofu market, registering a CAGR of 16.15% during the forecast period of 2023-2029. With the rise in technological adoption by consumers, manufacturers also increased their digital presence through e-commerce. Walmart was the most popular grocery store chain nationwide, with 25.2% of the market share as of 2022. Costco and Kroger are the second and third-most popular grocers, with 7.1% and 5.6% of the market share, respectively.
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United States Tofu Market Trends
The growing domestic demand for chickpea products has supported the pricing and accelerated production growth
- The number of Americans following plant-based diets increased to nearly 9.7 million by 2022, and about one million of them are vegan. As a result, the vegan market boomed, resulting in a surge in the consumption of meat alternatives, primarily tofu. Restaurants and fast-food chains are also starting to accommodate tofu options. With the increased demand, the average price of tofu also increased by 8.32% from 2017 to 2022 in the country. There has been an expansion in the variety of tofu products, including flavored, marinated, and pre-seasoned tofu, which is appealing to customers looking for convenient and flavorful plant-based protein.
- Soybeans are getting more expensive because of unusual market dynamics as the livestock are consuming the soybeans meant for humans, leading to a lower supply for tofu makers. In 2021, the US inflation reached 7%, impacting the prices of soybean products. A reduction in labor, an increase in land rental costs, and weather uncertainty in soybean-producing countries led soybean farmers in the United States to increase prices. In 2021, the price of soybeans reached a maximum of up to USD 14.8 per bushel, whereas in 2022, the price exceeded USD 16 per bushel. During the forecast period, tofu is expected to be expensive, which may help understand Americans' willingness to pay for the protein. Tofu is typically made from soybeans. However, owing to recent advancements in the sector, tofu made from chickpeas is gaining traction in the US market. The growing domestic demand for chickpea products has supported the pricing and accelerated production growth. The grocery store prices for chickpeas were up by 12% from 2021 and 17% higher than they were pre-pandemic. This trend directly affects the cost of chickpea-based tofu in the country.
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US Tofu Industry Overview
The United States Tofu Market is fragmented, with the top five companies occupying 23.18%. The major players in this market are American Food Company, House Foods Group Inc., Morinaga Milk Industry Co. Ltd, Pulmuone Corporate and The Hain Celestial Group, Inc. (sorted alphabetically).
US Tofu Market Leaders
American Food Company
House Foods Group Inc.
Morinaga Milk Industry Co. Ltd
Pulmuone Corporate
The Hain Celestial Group, Inc.
Other important companies include Albertsons Companies, Hodo Inc., Superior Natural LLC.
*Disclaimer: Major Players sorted in alphabetical order.
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US Tofu Market News
- March 2023: Hodo launched two new block tofus with vibrant global flavors which include Miso Tofu and Indian Spiced Tofu.
- February 2023: Morinaga Nutritional Foods acquired US plant-based company, Tofurky and its sister brand Moocho. Morinaga has been a tofu supplier for Tofurky products for 17 years. The acquisition of Tofurky and Moocho will help the company to strengthen the integrated supply chain and category growth for the brands.
- June 2022: Morinaga Nutritional Foods launched Mori-Nu Yuzu Flavored Silken Tofu, known for its velvety smooth texture. The product has a firm texture, is versatile, and can be added to desserts or blended for preparation.
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US Tofu Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Price Trends
2.1.1. Tofu
2.2. Regulatory Framework
2.2.1. United States
2.3. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)
3.1. Distribution Channel
3.1.1. Off-Trade
3.1.1.1. Convenience Stores
3.1.1.2. Online Channel
3.1.1.3. Supermarkets and Hypermarkets
3.1.1.4. Others
3.1.2. On-Trade
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)
4.4.1. Albertsons Companies
4.4.2. American Food Company
4.4.3. Hodo Inc.
4.4.4. House Foods Group Inc.
4.4.5. Morinaga Milk Industry Co. Ltd
4.4.6. Pulmuone Corporate
4.4.7. Superior Natural LLC
4.4.8. The Hain Celestial Group, Inc.
5. KEY STRATEGIC QUESTIONS FOR MEAT SUBSTITUTES INDUSTRY CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- TOFU PRICE PER METRIC TON, USD, UNITED STATES, 2017 - 2023
- Figure 2:
- VOLUME OF TOFU MARKET, METRIC TONS, UNITED STATES, 2017 - 2029
- Figure 3:
- VALUE OF TOFU MARKET, USD, UNITED STATES, 2017 - 2029
- Figure 4:
- VOLUME OF TOFU MARKET BY DISTRIBUTION CHANNEL, METRIC TONS, UNITED STATES, 2017 - 2029
- Figure 5:
- VALUE OF TOFU MARKET BY DISTRIBUTION CHANNEL, USD, UNITED STATES, 2017 - 2029
- Figure 6:
- VOLUME SHARE OF TOFU MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 7:
- VALUE SHARE OF TOFU MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 8:
- VOLUME OF TOFU MARKET SOLD VIA OFF-TRADE, METRIC TONS, UNITED STATES, 2017 - 2029
- Figure 9:
- VALUE OF TOFU MARKET SOLD VIA OFF-TRADE, USD, UNITED STATES, 2017 - 2029
- Figure 10:
- VOLUME OF TOFU MARKET SOLD VIA OFF-TRADE CHANNELS, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 11:
- VALUE OF TOFU MARKET SOLD VIA OFF-TRADE CHANNELS, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 12:
- VOLUME OF TOFU MARKET SOLD VIA CONVENIENCE STORES, METRIC TONS, UNITED STATES, 2017 - 2029
- Figure 13:
- VALUE OF TOFU MARKET SOLD VIA CONVENIENCE STORES, USD, UNITED STATES, 2017 - 2029
- Figure 14:
- VOLUME OF TOFU MARKET SOLD VIA ONLINE CHANNEL, METRIC TONS, UNITED STATES, 2017 - 2029
- Figure 15:
- VALUE OF TOFU MARKET SOLD VIA ONLINE CHANNEL, USD, UNITED STATES, 2017 - 2029
- Figure 16:
- VOLUME OF TOFU MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONS, UNITED STATES, 2017 - 2029
- Figure 17:
- VALUE OF TOFU MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, UNITED STATES, 2017 - 2029
- Figure 18:
- VOLUME OF TOFU MARKET SOLD VIA OTHERS, METRIC TONS, UNITED STATES, 2017 - 2029
- Figure 19:
- VALUE OF TOFU MARKET SOLD VIA OTHERS, USD, UNITED STATES, 2017 - 2029
- Figure 20:
- VOLUME OF TOFU MARKET SOLD VIA ON-TRADE, METRIC TONS, UNITED STATES, 2017 - 2029
- Figure 21:
- VALUE OF TOFU MARKET SOLD VIA ON-TRADE, USD, UNITED STATES, 2017 - 2029
- Figure 22:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED STATES, 2020 - 2023
- Figure 23:
- MOST ADOPTED STRATEGIES, COUNT, UNITED STATES, 2020 - 2023
- Figure 24:
- VALUE SHARE OF MAJOR PLAYERS, %, UNITED STATES, 2022
United States Tofu Industry Segmentation
Off-Trade, On-Trade are covered as segments by Distribution Channel.
- The US tofu market is dominated by the off-trade segment in terms of distribution channels, with 43% more share by value than the on-trade distribution channel. Among all the off-trade segments of the US tofu market, supermarkets and hypermarkets had the highest market share, with 69% by value, in 2022. The US had a large number of functioning grocery stores at 63,328 at the end of 2022. Furthermore, innovations like self-checkout kiosks and walk-out technology drive supermarkets.
- The overall US tofu market grew at a rate of 41.9% by value and 40.80% by volume from 2017 to 2022. This increase was mainly due to the rise in the number of supermarkets, hotels, food enterprises, grocery stores, and other distribution channels. The number of supermarkets increased by 4.3% from 2021 to 2022, and online channels rose by 20% from 2020 to 2021. The growth of customer touchpoints led to an increase in tofu sales. Tofu production has been increasing in the country. House Foods America is a leading tofu manufacturer, producing 50% more tofu in its California facility by expanding its footprint by a 36,000 sq. ft facility. Similarly, Pulmuone is currently operating three tofu manufacturing plants in Fullerton, CA, in the Western US.
- The online channel in the off-trade distribution channel is projected to be the fastest-growing distribution channel in the US tofu market, registering a CAGR of 16.15% during the forecast period of 2023-2029. With the rise in technological adoption by consumers, manufacturers also increased their digital presence through e-commerce. Walmart was the most popular grocery store chain nationwide, with 25.2% of the market share as of 2022. Costco and Kroger are the second and third-most popular grocers, with 7.1% and 5.6% of the market share, respectively.
| Distribution Channel | ||||||
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| On-Trade |
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Market Definition
- Meat Substitutes - It is a food product made from vegetarian or vegan ingredients, eaten as a replacement for meat. Meat substitutes typically approximate qualities of specific types of meat, such as mouthfeel, flavor, appearance, or chemical characteristics.
- Tempeh - It is a high protein Asian food prepared by fermenting soybeans with a Rhizopus.
- Textured Vegetable Protein - Food items made from consumable protein sources like soybean, pea, wheat, hemp, etc., are known as textured vegetable proteins. Each unit will withstand hydration during cooking and other processes used in preparing the food for consumption because it has structural integrity and a distinguishable texture.
- Tofu - Tofu is a soft food product prepared by treating soybean milk with coagulants.
| Keyword | Definition |
|---|---|
| A5 | It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score. |
| Abbatoir | It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption. |
| Acute Hepatopancreatic Necrosis Disease (AHPND) | It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds. |
| African Swine Fever (ASF) | It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family. |
| Albacore Tuna | It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea. |
| Angus beef | It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark |
| Bacon | It is salted or smoked meat that comes from the back or sides of a pig |
| Black Angus | It is beef derived from a black-hided breed of cows that don't have horns. |
| Bologna | It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal. |
| Bovine spongiform encephalopathy (BSE) | It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion. |
| Bratwurst | It refers to a type of German sausage made from pork, beef or veal. |
| BRC | British Retail Consortium |
| Brisket | It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts. |
| Broiler | It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production. |
| Bushel | It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg |
| Carcass | It refers to the dressed body of a meat animal from which butchers trim the meat |
| CFIA | Canadian Food Inspection Agency |
| Chicken Tender | It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird. |
| Chuck Steak | It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow |
| Corned Beef | It refers to beef brisket cured in brine and boiled, typically served cold. |
| CWT | Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg |
| Drumstick | It refers to a chicken leg without the thigh. |
| EFSA | European Food Safety Authority |
| ERS | Economic Research Service of the USDA |
| Ewe | It is an adult female sheep. |
| FDA | Food and Drug Administration |
| Fillet Mignon | It is a cut of meat taken from the smaller end of the tenderloin. |
| Flank Steak | It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow. |
| Foodservice | It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats. |
| Forage | It refers to animal feed. |
| Foreshank | It is the upper part of the foreleg of cattle |
| Franks | Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany. |
| FSANZ | Food Standards Australia New Zealand |
| FSIS | Food Safety and Inspection Service |
| FSSAI | Food Safety and Standards Authority of India |
| Gizzard | It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird. |
| Gluten | It is a family of proteins found in grains, including wheat, rye, spelt, and barley |
| Grain-fed beef | It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly. |
| Grass-fed beef | It is beef derived from cattle that have only been fed grass as feed. |
| Ham | It refers to the pork meat taken from the leg of a pig. |
| HoReCa | Hotels, Restaurants and Cafes |
| Jerky | It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage. |
| Kobe Beef | It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan. |
| Liverwurst | It is type of German sausage made from beef or pork liver. |
| Loin | It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow. |
| Mortadella | It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat. |
| Pastrami | It refers to a highly seasoned smoked beef, typically served in thin slices. |
| Pepperoni | It is an American variety of spicy salami made from cured meat. |
| Plate | It refers to a forequarter cut from the belly of a cow, just below the rib cut. |
| Porcine reproductive and respiratory syndrome (PRRS) | It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs. |
| Primal cuts | It refers to the major sections of the carcass. |
| Quorn | It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms. |
| Ready-to-Cook (RTC) | It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package. |
| Ready-to-Eat (RTE) | It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten |
| Retort Packaging | It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile. |
| Round Steak | It refers to a beef steak from the the rear leg of the cow. |
| Rump Steak | It refers to a cut of beef derived from the division between the leg and the chine. |
| Salami | It is a cured sausage consisting of fermented and air-dried meat. |
| Saturated fat | It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy. |
| Sausage | It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing. |
| Scallop | It is an edible shellfish that is a mollusk with a ribbed shell in two parts. |
| Seitan | It is a plant-based meat substitute made out of wheat gluten. |
| Self-service kios | It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service. |
| Sirloin | It is a cut of beef from the bottom and side parts of a cow's back. |
| Surimi | It is a paste made from deboned fish |
| Tenderloin | It refers to a cut of beef consisting of the entire tenderloin muscle of a cow |
| Tiger Shrimp | It refers to a large shrimp variety from the Indian and Pacific oceans |
| Trans fat | Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat. |
| Vannamei shrimp | It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds. |
| Wagyu Bee | It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat. |
| Zoosanitary | It refers to the cleanliness of animals or animal product |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
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