Market Trends of united states sports drinks Industry
The increasing awareness of health among consumers has led to a higher demand for sports drinks that have cleaner labels, natural ingredients, and less sugar
- The increasing health awareness, busy lifestyle, and growing consumer awareness regarding the health benefits of sports drinks are steering the demand for sports drinks in the country. Consumption of sports drinks has turned into a routine, especially for the athletes in the region.
- Packaging is also an extremely important attribute for sports drinks. Clean label claims like “organic” “all-natural”, and “plant-based” influence the purchasing power in the country attributes. In 2023, 47% of active Millennial men and 49% of women emphasize "plant-based” sports drinks as an important attribute.
- The pricing of a sports drink are largely influenced by the cost of type of packaging material, raw materials like protein, flavours, sweeteners, electrolytes, and other additives. In 2023, the average base price of a sport drink in the United States ranges between USD 1.40 to USD 7.05 per liter.
- The clean-label claims, like, all-natural” and “no additives/preservatives” are the most important to 62% of millennial women followed by 56% preferring “locally sourced” claims in the market.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The sports drinks category continues to grow and evolve, with brands investing in the research and development of healthier products with functional ingredients
- Gatorade has positioned itself as synonymous with hydration and electrolyte replenishment, catering to the need to active consumers
