Market Size of united states sports drinks Industry
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 12.15 Billion |
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Market Size (2030) | USD 15.37 Billion |
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Largest Share by Soft Drink Type | Isotonic |
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CAGR (2024 - 2030) | 4.00 % |
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Fastest Growing by Soft Drink Type | Hypertonic |
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Market Concentration | High |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
United States Sports Drinks Market Analysis
The United States Sports Drinks Market size is estimated at 12.15 billion USD in 2024, and is expected to reach 15.37 billion USD by 2030, growing at a CAGR of 4.00% during the forecast period (2024-2030).
12.15 Billion
Market Size in 2024 (USD)
15.37 Billion
Market Size in 2030 (USD)
3.39 %
CAGR (2018-2023)
4.00 %
CAGR (2024-2030)
Largest Segment by Soft Drink Type
53.58 %
value share, Isotonic, 2023
Athletes and active individuals in United States prefer Isotonics as they provide rapid hydration, electrolyte replenishment, carbohydrate loading, and improved performance.
Largest Segment by Packaging Type
96.28 %
value share, PET Bottles, 2023
PET bottles preference is led as it provide single serve packaging solution to the manufacturers making it suitable for on-the-go consumption, providing hassle-free discard facility
Fastest-growing segment by Soft Drink Type
6.77 %
Projected CAGR, Hypertonic, 2024-2030
Millennials preference for high-quality beverages with increased carbohydrate content suitable as a post-workout drink influenced the choice towards hypertonic drnks.
Fastest-growing segment by Packaging Type
5.94 %
Projected CAGR, Aseptic packages, 2024-2030
Aseptic Packaging allows extended shelf life of the product reducing the risk of product spoilage and allows for wider distribution and longer retail display times.
Leading Market Player
55.73 %
market share, PepsiCo, Inc., Inc.
Pepsico's innovative product offerings with constant product launches and distribution network, making it available in the stores throughout the country made it market leader
Isotonic sports drink acts as a vital companion for athletes seeking peak performances
- Isotonic sports drinks dominate the US sport drinks market, capturing the largest market share. From 2020 to 2023, these drinks witnessed a robust growth rate of 8.78% by value. Athletes favor isotonic drinks due to their optimal blend of fluids, carbohydrates, and electrolytes, aiding in hydration and performance maintenance during workouts. The quick absorption of isotonic drinks is especially crucial for athletes, enabling swift replenishment of fluids and electrolytes. In 2022, the NCAA saw a participation of over 522,000 students in sports across the United States. Gatorade, Powerade, and Body Armor are the top isotonic sports drink brands in the country.
- Electrolyte-enhanced water secures the second-largest market share and is poised to witness a significant growth rate of 18.91% by value during 2024-2028. In the United States, millennials are emerging as a pivotal force driving the demand for electrolyte-enhanced water. With their heightened activity levels and inclination toward regular exercise, around 70% of US millennials were actively involved in fitness sports in 2022. In addition, millennials hold a substantial 33% share of gym memberships. Given their active lifestyles, electrolyte-enhanced water serves as an ideal choice for millennials, aiding in replenishing lost fluids and electrolytes during workouts.
- Hypertonic sports drinks are witnessing the highest growth rate in the market, with a projected CAGR of 6.77% during the 2024-2030 period. These drinks find particular favor among athletes engaged in rigorous exercises like crossfit, weightlifting, and high-intensity interval training (HIIT).
Understand The Key Trends Shaping This Market
United States Sports Drinks Industry Segmentation
Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks are covered as segments by Soft Drink Type. Aseptic packages, Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel.
- Isotonic sports drinks dominate the US sport drinks market, capturing the largest market share. From 2020 to 2023, these drinks witnessed a robust growth rate of 8.78% by value. Athletes favor isotonic drinks due to their optimal blend of fluids, carbohydrates, and electrolytes, aiding in hydration and performance maintenance during workouts. The quick absorption of isotonic drinks is especially crucial for athletes, enabling swift replenishment of fluids and electrolytes. In 2022, the NCAA saw a participation of over 522,000 students in sports across the United States. Gatorade, Powerade, and Body Armor are the top isotonic sports drink brands in the country.
- Electrolyte-enhanced water secures the second-largest market share and is poised to witness a significant growth rate of 18.91% by value during 2024-2028. In the United States, millennials are emerging as a pivotal force driving the demand for electrolyte-enhanced water. With their heightened activity levels and inclination toward regular exercise, around 70% of US millennials were actively involved in fitness sports in 2022. In addition, millennials hold a substantial 33% share of gym memberships. Given their active lifestyles, electrolyte-enhanced water serves as an ideal choice for millennials, aiding in replenishing lost fluids and electrolytes during workouts.
- Hypertonic sports drinks are witnessing the highest growth rate in the market, with a projected CAGR of 6.77% during the 2024-2030 period. These drinks find particular favor among athletes engaged in rigorous exercises like crossfit, weightlifting, and high-intensity interval training (HIIT).
| Soft Drink Type | |
| Electrolyte-Enhanced Water | |
| Hypertonic | |
| Hypotonic | |
| Isotonic | |
| Protein-based Sport Drinks |
| Packaging Type | |
| Aseptic packages | |
| Metal Can | |
| PET Bottles |
| Sub Distribution Channel | |
| Convenience Stores | |
| Online Retail | |
| Specialty Stores | |
| Supermarket/Hypermarket | |
| Others |
Need A Different Region Or Segment?
United States Sports Drinks Market Size Summary
The United States sports drinks market is experiencing a steady expansion, driven by the increasing demand for hydration solutions among active individuals and athletes. Isotonic sports drinks lead the market, favored for their effective combination of fluids, carbohydrates, and electrolytes, which are crucial for maintaining hydration and performance during physical activities. Brands like Gatorade, Powerade, and Body Armor dominate this segment, catering to a broad audience, including the significant number of students participating in sports across the country. The market is also witnessing a surge in the popularity of electrolyte-enhanced water, particularly among millennials, who are drawn to its benefits in replenishing lost fluids during workouts. This demographic's active lifestyle and substantial share of gym memberships contribute to the growing demand for such products.
The market's growth is further supported by the rising health consciousness and busy lifestyles of consumers, which have made sports drinks a routine choice, especially for athletes engaged in high-intensity training. Hypertonic sports drinks are gaining traction, appealing to those involved in rigorous exercises like crossfit and weightlifting. Packaging and clean label claims, such as "organic" and "plant-based," play a significant role in influencing consumer purchasing decisions, particularly among millennials. The market is fairly consolidated, with major players like PepsiCo, The Coca-Cola Company, and others holding a significant share. Recent developments, such as the expansion of premium pH-balanced water brands, highlight the ongoing innovation and diversification within the market, catering to evolving consumer preferences for health-oriented beverages.
United States Sports Drinks Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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1.1 Soft Drink Type
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1.1.1 Electrolyte-Enhanced Water
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1.1.2 Hypertonic
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1.1.3 Hypotonic
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1.1.4 Isotonic
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1.1.5 Protein-based Sport Drinks
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1.2 Packaging Type
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1.2.1 Aseptic packages
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1.2.2 Metal Can
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1.2.3 PET Bottles
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1.3 Sub Distribution Channel
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1.3.1 Convenience Stores
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1.3.2 Online Retail
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1.3.3 Specialty Stores
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1.3.4 Supermarket/Hypermarket
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1.3.5 Others
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United States Sports Drinks Market Size FAQs
How big is the United States Sports Drinks Market?
The United States Sports Drinks Market size is expected to reach USD 12.15 billion in 2024 and grow at a CAGR of 4.00% to reach USD 15.37 billion by 2030.
What is the current United States Sports Drinks Market size?
In 2024, the United States Sports Drinks Market size is expected to reach USD 12.15 billion.
