Market Trends of United States Sports Bags Industry
This section covers the major market trends shaping the US Sports Bags Market according to our research experts:
Growing Influence of Athleisure and Health Wellness Trends
The primary drivers behind the proliferation of athleisure trends, such as health and wellness, are expected to remain popular in the forecast period. Also, the increasing active social media users create attention toward various products among consumers in the country. According to Outdoor Foundation, in the United States, the number of participants in outdoor activities, including various sports, increased from 134.4 million in 2006 to 146.1 million in 2017. This figure shows an anticipated increase in the demand for sports apparel during the forecast period. An increasing number of sport and fitness activities, such as football and basketball, and an increase in the number of women participating in these sports activities, boost the sales of sports bags, especially among women consumers.
Specialty Stores holds the Largest Market Share
Specialty stores are the major channels through which sports bags are sold in the country. Many specialty outlets are running into serious obstacles, including the difficulty in marketing high-end bags to a relatively small audience and competition from cut-rate goods sold in the country. Companies involved in the manufacturing of sports bags, such as Adidas and Nike, are no longer looking at a single retail channel to boost their sales but are targeting multiple specialty formats. Sports and athletic goods store is one such category, which is being used as a significant weightage retail format in the country. For instance, by 2019, there were 217 Nike factory stores, while there had only been 176 in 2016.
