Market Trends of United States Soy Beverages Industry
This section covers the major market trends shaping the US Soy Beverages Market according to our research experts:
Increasing Demand for Lactose-Free Foods
The country is witnessing a higher percentage of lactose-intolerant consumers who are demanding lactose-free food products such as soy beverages to meet their special dietary requirements. Often, affected individuals have difficulty digesting fresh milk, thereby leading to decreased consumption of dairy products. This is because most of the dairy farm cows in the country produce milk that predominantly contains the A1 protein, thereby causing discomfort upon consumption. Thus, more lactose-intolerant individuals in the country are shifting towards dairy-free alternatives such as soy beverages to meet their dairy requirements through non-dairy sources.
Rising Inclination Towards Soy Beverages
Companies are focusing more on developing soy foods not only to meet the increased demand for the products but due to advances in food processing technology. These technology advances have lead to a wide range of soy foods that appeal to people across the United States. Organizations like the Soyfoods Association of North America are also promoting the consumption of soyfoods in the diet of consumers in the country while promoting its health benefits, thereby influencing consumers to purchase the products.
