| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Volume (2025) | 50.73 Million units |
| Market Volume (2030) | 56.81 Million units |
| CAGR | 2.29 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
US Smart TV Market Analysis
The US Smart TV Market size is estimated at 50.73 Million units in 2025, and is expected to reach 56.81 Million units by 2030, at a CAGR of 2.29% during the forecast period (2025-2030).
- Smart TVs, with their internet capabilities, effortlessly link users to many streaming platforms. Functioning much like smartphones or computers, these TVs boast internal processors and onboard storage, facilitating smooth internet access. While most models connect via Ethernet or Wi-Fi, some offer the flexibility of both. Pre-loaded with dedicated audio and video streaming apps, Smart TVs cater to diverse entertainment needs. Users can also connect peripheral devices, enhancing interaction with the TV and its applications.
- The proliferation of high-speed broadband has resulted in a substantial increase in online content consumption. Furthermore, the electronics industry is incorporating advanced technologies, such as voice command functionality and artificial intelligence, into devices, particularly smart TVs, thereby further fueling their demand. These technological advancements not only enhance operational efficiency but also align with the growing consumer preference for seamless and intuitive technology integration, reinforcing the role of smart TVs as a central entertainment solution in modern homes.
- As the region rapidly embraces digitization, consumers are transitioning from traditional TV screens to their smarter counterparts. This shift, combined with increasing incomes and better product availability, is propelling the smart TV market forward. The growing preference for smart TVs is also attributed to their ability to integrate with other smart home devices, offering a seamless and enhanced user experience. This trend is expected to continue as manufacturers introduce more innovative features and competitive pricing strategies.
- Moreover, the widespread availability of high-speed data connectivity among U.S. consumers further fuels the growth of the smart TV market. The increasing penetration of 5G networks and broadband services ensures that consumers can fully utilize the features of smart TVs, such as streaming high-definition content and accessing online applications. This infrastructure development is a critical factor driving the adoption of smart TVs across the country.
- In the United States, the adoption of smartphones and tablets as primary media consumption devices is continuously growing, challenging the expansion of the smart TV market. These portable devices provide consumers with the convenience of accessing content on the go and have become the preferred option for quick, bite-sized entertainment, aligning with the increasing demand for short-form content.
- The United States’ smart TV market demonstrated resilience and adaptability in the face of challenges, leveraging technological advancements and strategic collaborations to drive growth. The continuous innovation by key players and the increasing consumer demand for enhanced entertainment experiences are expected to sustain the market's upward trajectory in the coming years.
US Smart TV Market Trends
LCD/LED Holds Major Market Share
- The United States is witnessing rising adoption of LCD panels in consumer electronics and premium TV sectors.
- In January 2025, Panasonic Corporation unveiled its flagship W95B series Mini LED TV, available in sizes ranging from 55" to 85". This series boasts advancements in display and audio technology. The W95B series Mini LED TV showcases enhanced color stability thanks to its high color gamut backlight and real-time color tuning system.
- In the United States, the Z95B series supports Advanced Television Systems Committee (ATSC) 3.0, or NEXTGEN TV, facilitating superior broadcast services with enhanced visuals, sound, and interactive features. Its Penta Tuner accommodates satellite, terrestrial, cable, Internet Protocol television (IPTV), and TV to IP, ensuring seamless content access in any room. Features like USB Recording and channel editing further enhance user convenience.
- In conclusion, customers in the United States continue to show robust demand for LCD/LED TVs. Furthermore, a notable surge in demand for premium large TVs has driven up LCD panel prices, benefiting major TV brands with healthy profit margins.
- Additionally, the US stands out with its pronounced acceptance of cutting-edge consumer electronics, especially when juxtaposed with developing regions. This trend creates a fertile ground for market expansion. Highlighting this resilience, the Consumer Technology Association (CTA) points out that, in spite of recent economic headwinds, consumer spending on electronics has remained robust.
- Looking ahead, CTA forecasts US consumer electronics sales to soar, estimating revenues to hit a staggering USD 512 billion. The strong consumer demand for advanced technologies, coupled with the availability of diverse product options, is expected to sustain this growth trajectory in the coming years.
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Android to be Fastest Growing OS
- In the United States, the surging demand for streaming services is a primary driver of the smart TV industry's expansion. As platforms like Netflix, Hulu, Amazon Prime, and Disney+ gain traction, consumers increasingly seek TVs seamlessly integrating with these services. Furthermore, with rapid technological advancements and heightened investments in innovative operating systems, Android smart TVs have emerged as a top choice, thanks to their compatibility with these sought-after streaming platforms. Given the rising appetite for entertainment services and shifting consumer preferences, the Android segment is poised for significant growth.
- As high-speed internet becomes more affordable and accessible, streaming online content and utilizing connected features on smart TVs have surged. While basic TV functions remain independent, internet connectivity is essential for accessing streaming services and updating apps. The market's potential is expanding with a notable uptick in household internet connections. New data from the National Telecommunications and Information Administration (NTIA) in July 2024 highlighted an increase of 13 million internet users in the US from 2021 to 2023. These pivotal trends are poised to bolster the demand for Android-based smart TVs.
- In the US, Android smart TVs are becoming a staple in entertainment. Households are turning to Android TV for popular streaming services like Netflix, Hulu, and Disney+. As subscriptions to these services rise nationwide, the market is poised for growth. Netflix, for instance, boasted 89.6 million paid subscribers in Q4 2024, marking an increase of over 9 million from the previous year. This surge, coupled with the seamless integration of these apps on the Android platform, solidifies its status as the go-to choice for many households. Moreover, with such factors, the market is expected to grow significantly, influenced by improved internet access and affordability.
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US Smart TV Industry Overview
In the market studied, the competitive rivalry between various firms is dependent on price, product, or market share, along with the intensity of competition in the market. Major companies such as Samsung Electronics Co., Ltd., LG Electronics Inc., and Sony Corporation have a strong influence on the market in terms of R&D and consolidation activities. Conversely, the market can be characterized by high levels of market penetration, along with increasing levels of fragmentation.
The brand identity associated with the companies has a major influence on the market. As strong brands are synonymous with better solutions, long-standing players are expected to have the upper hand.
Market incumbents have been adopting robust competitive strategies involving innovation, partner programs, and market expansion, among others. Moreover, the United States Smart TV market is currently fragmented with the existence of both large and small vendors that hold prominent market positions in various price segments, and even premium smart TV vendors are further diversifying their product offerings to cater to cost-centric consumers.
Overall, the intensity of competitive rivalry among the vendors is expected to be moderate.
US Smart TV Market Leaders
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LG Electronics Inc.
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Samsung Electronics Co. Ltd
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Sharp Corporation
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Sony Group Corporation
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Panasonic Holdings Corporation
- *Disclaimer: Major Players sorted in no particular order
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US Smart TV Market News
- January 2025: LG Electronics (LG) has announced a strategic partnership with Xbox, enabling players to access a vast library of games through the Xbox app on LG Smart TVs. The new Gaming Portal allows owners of LG’s latest Smart TVs to seamlessly explore and play a wide range of PC and console games, including titles from leading industry partners and, soon, Xbox. This multifunctional, gaming-focused hub is designed to provide a comprehensive platform for smooth navigation and personalized gaming experiences, accommodating both the latest AAA titles and casual games available on webOS apps.
- April 2024: Samsung introduced its latest flagship smart TVs at the Unbox and Discover 2024 launch event in Bengaluru. The lineup includes OLED 4K and Neo QLED 8K models, powered by the NQ8 AI Gen3 processor with on-device AI capabilities for enhanced image upscaling and audio quality.
US Smart TV Industry Segmentation
The market is defined by the revenue accrued from the sales of Smart TVs across the United States.
The US smart TV market is segmented by screen size (diagonal) (up to 45 inches, 45-55 inches, 55 inches and above), resolution type (4K and above UHD TV, full HD TV, HDTV,), panel type (LCD/LED, OLED, QLED), pricing range (under USD 1000, USD 1000 to USD 2000, USD 2000 to USD 3000, USD 3000 and above), operating segment (Android, Tizen, WebOS, Roku, other operating systems). The market size and forecasts are provided in terms of value (USD) for all the above segments.
| By Screen Size (Diagonal) | Up to 45 Inches |
| 45-55 Inches | |
| 55 Inches and above | |
| By Resolution Type | 4K and above UHD TV |
| Full HD TV | |
| HDTV | |
| By Panel Type | LCD/LED |
| OLED | |
| QLED | |
| By Pricing Range | Under USD 1,000 |
| USD 1,000 to USD 2,000 | |
| USD 2,000 to USD 3,000 | |
| USD 3,000 and Above | |
| By Operating Segment | Android |
| Tizen | |
| WebOS | |
| Roku | |
| Other Operating Systems |
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US Smart TV Market Research Faqs
How big is the US Smart TV Market?
The US Smart TV Market size is expected to reach 50.73 million units in 2025 and grow at a CAGR of 2.29% to reach 56.81 million units by 2030.
What is the current US Smart TV Market size?
In 2025, the US Smart TV Market size is expected to reach 50.73 million units.
Who are the key players in US Smart TV Market?
LG Electronics Inc., Samsung Electronics Co. Ltd, Sharp Corporation, Sony Group Corporation and Panasonic Holdings Corporation are the major companies operating in the US Smart TV Market.
What years does this US Smart TV Market cover, and what was the market size in 2024?
In 2024, the US Smart TV Market size was estimated at 49.57 million units. The report covers the US Smart TV Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the US Smart TV Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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US Smart TV Industry Report
The U.S. smart TV industry is experiencing significant growth, driven by the rising consumer demand for high-definition content and the convenience of integrated internet connectivity. The market size continues to expand as advancements in technology make smart TVs more appealing with features like video-on-demand from various applications, streaming services, and connectivity with wireless devices. This market growth is further fueled by the increasing popularity of over-the-top services, with a noticeable trend towards larger screen sizes and higher resolutions such as full HD and 8K, enhancing the home theater experience.
The market analysis reveals that the shift towards advanced display technologies like QLED and OLED is improving color, brightness, and picture quality, making smart TVs a primary source of streaming entertainment. Manufacturers are responding to this market trend by innovating with affordable, competitively priced products and custom operating systems to enhance user experience. The availability of high-speed internet and a growing preference for online streaming are supporting the market forecast, making smart TVs a staple in modern living spaces.
Industry reports provide a comprehensive market overview, including market share, market size, and revenue growth rate. The market research highlights the importance of market segmentation by screen size, resolution type, panel type, pricing range, and operating segment. These insights are crucial for understanding the market value and identifying market leaders.
The industry outlook is positive, with a steady growth rate and a promising market review. Detailed industry information and market data are available in the report PDF, offering valuable industry statistics and market predictions. This industry research is essential for companies aiming to stay ahead of market trends and capitalize on the expanding market opportunities.
For a thorough understanding of the U.S. smart TV market, the report example provides detailed industry analysis and market segmentation. The market outlook and market overview sections highlight the key drivers of market growth and the evolving consumer preferences. With the market forecast indicating continued expansion, the industry size is set to increase, driven by technological advancements and the growing demand for high-quality streaming experiences.
In conclusion, the U.S. smart TV market is poised for continued growth, supported by favorable market trends and a robust industry outlook. The comprehensive industry research and market review offer valuable insights for stakeholders looking to navigate this dynamic market. The report PDF is an essential resource for understanding the market dynamics and making informed business decisions.
