Market Trends of United States Recovery Drinks Industry
This section covers the major market trends shaping the US Recovery Drinks Market according to our research experts:
Growing Physical Activity Participation Rate, Coupled With Marketing Campaigns
The growing physical activity participation rate across the country has been increasing significantly from the past few years, supported by various government policies and development programs. According to the Physical Activity Council (PAC), the number of participants engaged in sport, fitness and recreational activities increased by 1.6 million in 2018 compared to the previous year. R&D and advertisements/promotions are driving the overall recovery drinks market. Key players are investing in these factors to influence the consumer purchasing decision and increase the popularity of products in the retail landscape. Thus, the growing physical activity participation rate and various marketing campaigns by the key players of the United States market are projected to boost the sales of recovery drinks in the country.
RTD Recovery Drinks are Witnessing an Upsurge
Recovery RTD beverages are tapping into consumer interest in the health and wellness sector. The recovery RTD beverage industry has become a multi-billion-dollar business in the United States and is referred to as an exponentially growing segment in the beverage industry. Taste and convenience are fundamental to successful products, for the wide recovery drinks category. Manufacturers of ready-to-drink (RTD) dairy protein beverages are under more pressure than ever, to formulate products that adhere to clean-label parameters while maintaining shelf stability over an extended period of time.
