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United States Quick Service Restaurants Market Size

The United States Quick Service Restaurants market is experiencing significant growth, with its market size projected to expand substantially over the forecast period. This growth is driven by the increasing popularity of meat-based cuisines, particularly chicken, which has become the most consumed meat product in the country. The market is characterized by intense competition among a large number of fragmented operators, who compete on various factors such as location, menu variety, food quality, and price. As consumer preferences evolve, particularly towards healthier options, operators are continually adjusting their menus to maintain competitiveness in this dynamic market.

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Market Size of united states quick service restaurants Industry

United States Quick Service Restaurants Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 406.17 Billion
svg icon Market Size (2029) USD 662.53 Billion
svg icon Largest Share by Cuisine Meat-based Cuisines
svg icon CAGR (2024 - 2029) 10.28 %
svg icon Fastest Growing by Cuisine Ice Cream
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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United States Quick Service Restaurants Market Analysis

The United States Quick Service Restaurants Market size is estimated at 406.17 billion USD in 2024, and is expected to reach 662.53 billion USD by 2029, growing at a CAGR of 10.28% during the forecast period (2024-2029).

406.17 Billion

Market Size in 2024 (USD)

662.53 Billion

Market Size in 2029 (USD)

5.72 %

CAGR (2017-2023)

10.28 %

CAGR (2024-2029)

Largest Segment by Outlet Type

56.59 %

value share, Independent Outlets, 2023

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Increasing demand for local fusions of ethnic cuisine, with a preference for ambiance, and the rise in food tourism have benefited the growth of independent restaurants in the United States.

Largest Segment by Cuisine Type

38.59 %

value share, Meat-based Cuisines, 2023

Consumer preferences evolved to more sustainable and ethical meat-sourcing brands, which raised the demand for meat-based cuisines during the study period.

Fastest-growing segment by Outlet Type

10.46 %

Projected CAGR, Chained Outlets, 2024-2029

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Consistency in terms of food quality, taste, and service of chained outlets has led local consumers and tourists to opt for chained quick service restaurants.

Fastest-growing segment by Cuisine Type

11.99 %

Projected CAGR, Ice Cream, 2024-2029

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The innovation in flavors and features of ice cream include zero or low calorie ice creams, zero-sugar ice creams, and plant-based ice creams.

Leading Market Player

6.47 %

market share, Yum! Brands, Inc., Inc.

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It has over 22,000 restaurants with brands KFC, Pizza Hut, and Taco Bell in the United States. Its emphasis on affordable and tasty food has made it a go-to choice for a quick bite.

The expansion of fast food chains throughout the country led to diverse menu options thereby attracting customers

  • Through quick service restaurants, meat-based cuisines are expected to dominate in 2023. Over the past three decades, chicken has surpassed beef and pork as the most popular meat product consumed in the United States. In 2022, Americans ate around 96.4 pounds of broiler chickens per capita. Therefore, the majority of Americans favored cuisines based on chicken. The collective sales of all chicken dishes came to USD 36.7 billion in 2022. Recent attractiveness toward chicken has created additional menu offerings from operators. Multiple quick services have added fried chicken sandwiches to their offerings.
  • Burgers began to appear on large fast-food service orders in recent years. The distinctly American dish gained popularity as platforms for quick service restaurants (QSRs) began to provide burgers as secure, hygienic, and customizable orders. Burgers became a satisfying, instant meal due to the pandemic of fast delivery eat-at-home orders and the ever-consuming smart-eating millennials. Therefore, in the United States, sales of burgers amounted to USD 69.9 billion in 2022.
  • The competition in the QSR industry is fierce and growing. The number of restaurants is projected to register a CAGR of 0.48% during the forecast period. The industry is highly fragmented in the United States, with operators competing on location, menu variety, food quality, and price. The majority of the 250,000 operators in this industry are small and serve a local customer base. The high competition drives down QSR prices. As consumers become more health-conscious, operators must adjust their menus and ingredient quality to remain competitive. Operators in this industry continually alter and expand their menu options to keep up with the ever-changing demand.
United States Quick Service Restaurants Market

United States Quick Service Restaurants Industry Segmentation

Bakeries, Burger, Ice Cream, Meat-based Cuisines, Pizza are covered as segments by Cuisine. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.

  • Through quick service restaurants, meat-based cuisines are expected to dominate in 2023. Over the past three decades, chicken has surpassed beef and pork as the most popular meat product consumed in the United States. In 2022, Americans ate around 96.4 pounds of broiler chickens per capita. Therefore, the majority of Americans favored cuisines based on chicken. The collective sales of all chicken dishes came to USD 36.7 billion in 2022. Recent attractiveness toward chicken has created additional menu offerings from operators. Multiple quick services have added fried chicken sandwiches to their offerings.
  • Burgers began to appear on large fast-food service orders in recent years. The distinctly American dish gained popularity as platforms for quick service restaurants (QSRs) began to provide burgers as secure, hygienic, and customizable orders. Burgers became a satisfying, instant meal due to the pandemic of fast delivery eat-at-home orders and the ever-consuming smart-eating millennials. Therefore, in the United States, sales of burgers amounted to USD 69.9 billion in 2022.
  • The competition in the QSR industry is fierce and growing. The number of restaurants is projected to register a CAGR of 0.48% during the forecast period. The industry is highly fragmented in the United States, with operators competing on location, menu variety, food quality, and price. The majority of the 250,000 operators in this industry are small and serve a local customer base. The high competition drives down QSR prices. As consumers become more health-conscious, operators must adjust their menus and ingredient quality to remain competitive. Operators in this industry continually alter and expand their menu options to keep up with the ever-changing demand.
Cuisine
Bakeries
Burger
Ice Cream
Meat-based Cuisines
Pizza
Other QSR Cuisines
Outlet
Chained Outlets
Independent Outlets
Location
Leisure
Lodging
Retail
Standalone
Travel
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United States Quick Service Restaurants Market Size Summary

The United States Quick Service Restaurants (QSR) market is experiencing significant growth, driven by evolving consumer preferences and a competitive landscape. The market is characterized by a diverse range of offerings, with meat-based cuisines, particularly chicken, dominating the menu. The shift towards chicken has led to an expansion of menu options, including fried chicken sandwiches, catering to the growing demand. Burgers have also gained popularity, especially during the pandemic, as they offer a convenient and customizable meal option. The industry is highly fragmented, with a large number of small operators competing on factors such as location, menu variety, and price. This intense competition has resulted in a dynamic market environment where operators continuously adapt their offerings to meet changing consumer demands.

The QSR market is poised for continued expansion, with an increasing number of outlets and a steady rise in consumer expenditure on fast food. Standalone restaurants are expected to capture a significant portion of the market share, offering quick and convenient meals in various settings. The market's growth is further supported by the rising popularity of fast food among Americans, with a substantial portion of the population consuming it daily. The market is also witnessing a trend towards higher average order values, influenced by factors such as inflation and increased demand for takeout options. Major players in the industry, including McDonald's, Subway, and KFC, continue to expand their presence, contributing to the market's robust growth trajectory.

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United States Quick Service Restaurants Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Cuisine

      1. 1.1.1 Bakeries

      2. 1.1.2 Burger

      3. 1.1.3 Ice Cream

      4. 1.1.4 Meat-based Cuisines

      5. 1.1.5 Pizza

      6. 1.1.6 Other QSR Cuisines

    2. 1.2 Outlet

      1. 1.2.1 Chained Outlets

      2. 1.2.2 Independent Outlets

    3. 1.3 Location

      1. 1.3.1 Leisure

      2. 1.3.2 Lodging

      3. 1.3.3 Retail

      4. 1.3.4 Standalone

      5. 1.3.5 Travel

United States Quick Service Restaurants Market Size FAQs

The United States Quick Service Restaurants Market size is expected to reach USD 406.17 billion in 2024 and grow at a CAGR of 10.28% to reach USD 662.53 billion by 2029.

In 2024, the United States Quick Service Restaurants Market size is expected to reach USD 406.17 billion.

United States Quick Service Restaurants Market Report Snapshots

United States Quick Service Restaurants Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029