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United States Printed Signage Market Size (2024 - 2029)

The United States printed signage market is experiencing challenges in its market size due to the increasing competition from digital signage technologies, which offer flexible and customizable advertising solutions at lower costs. Despite the retail sector's demand for printed signage, driven by the need for promotional materials to engage customers, the market is facing a decline. This is exacerbated by the reduced spending on traditional media and the impact of the COVID-19 pandemic on supply chains. The market's growth is further constrained by the technological advancements and consumer preferences shifting towards dynamic and customizable digital alternatives.

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Market Size of United States Printed Signage Industry

United States Printed Signage Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 0.40 %
Market Concentration Low

Major Players

United States Printed Signage Market Key Players

*Disclaimer: Major Players sorted in no particular order

US Printed Signage Market Analysis

The United States Printed Signage Market was valued at USD 10.59 billion in 2020 and is estimated to grow to USD 10.84 billion by 2026, at a CAGR of about 0.4% over the forecast period 2021 to 2026. The lower investment required for the deployment of printed signage, along with the longer lifespan is helping the printed signage market survive, with intense competition from the emerging digital signage.

  • The retail sector is the largest consumer of printed signage as compared to other industries. Leveraging the new printing technologies and inkjet printing have enabled high-definition and have attractive printed signage to be offered at lower costs.
  • Also, with the increased competition between retail environments owing to online shopping is creating a corresponding demand for short-term promotional signage and point-of-purchase graphics to engage customers and generate new purchases, like with seasonal product lines. These factors are further expected to add to the demand for the printed signage market in the region.
  • However, the growing adoption of digital signage technologies and the reduced costs of the systems offer flexible signage operations to consumers at reasonable prices. Also, the nature of dynamic content and customization options, provided by digital signage, are fueling this rate of adoption, which is restraining the growth of the printed signage market.
  • Also, the advertisements of media firms in magazines, outdoor facilities, and newspapers are decreasing on a large scale. However, with the increase in spending on cinema advertising and outdoor advertising, the market for printed signage is expected to witness a stable decline during the forecast period.
  • Further, added with the region being a forerunner in technology, coupled with the inclination toward dynamically feasible substitute such as digital signage, and the growing demand for a more customized approach to advertising, the printed signage market is witnessing a decline. According to the Outdoor Advertising Association of America, in 2019, there are 8.8 thousand digital billboards in the United States.
  • Additionally, amidst the global pandemic, COVID-19 added with the rise in the number of cases reaching the peak number 1,593,039 as of 21 May 2020 is expected to cause significant disruption to the supply chain of the raw material further hinders the growth of the market.

US Printed Signage Industry Segmentation

The Printed signage is one of the most widely used forms of signage solutions owing to its cost-effectiveness. It is employed by end-users across various industries to market their products, services by means of Billboards, Backlit Displays, Banners, among others, to attract consumers and expand their knowledge regarding availability and features. The report covers the emerging trends in the United States Printed Signage Market segmented by product, type , and end-user verticals.

Product
Billboards
Backlit Displays
Pop Displays
Banners, Flags, and Backdrops
Corporate Graphics, Exhibition, and Trade Show Materials
Others Products
Type
Indoor Printed Signage
Outdoor Printed Signage
End-user Vertical
BFSI
Retail
Sports & Leisure
Entertainment
Transportation & Logistics
Healthcare
Other end-user verticals
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United States Printed Signage Market Size Summary

The United States printed signage market is experiencing a gradual evolution, driven by the need for cost-effective and durable advertising solutions. Despite the competition from digital signage, which offers dynamic content and customization, printed signage continues to hold its ground, particularly in the retail sector. The adoption of advanced printing technologies, such as inkjet printing, has enabled the production of high-definition signage at lower costs, catering to the demand for short-term promotional materials and point-of-purchase graphics. However, the market faces challenges due to the increasing preference for digital signage, which provides flexible and engaging advertising options. The decline in traditional media advertising, such as magazines and newspapers, further impacts the market, although outdoor and cinema advertising spending offers some stability.

Billboard advertising remains a significant component of outdoor advertising in the United States, leveraging high-traffic locations to capture consumer attention. Despite the substantial investment in billboard advertising, the shift towards digital platforms is evident, with a growing number of digital billboards installed across the country. The rise of digital signage, offering enhanced customer engagement and content flexibility, is contributing to the slowdown of the printed signage market. Additionally, the BFSI sector utilizes printed signage to improve customer experiences in branches and ATMs, but the high penetration of digital signage poses a threat to market growth. The market is characterized by a few dominant players, with companies focusing on sustainable products and strategic collaborations to maintain their market share and profitability.

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United States Printed Signage Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION

    1. 1.1 Product

      1. 1.1.1 Billboards

      2. 1.1.2 Backlit Displays

      3. 1.1.3 Pop Displays

      4. 1.1.4 Banners, Flags, and Backdrops

      5. 1.1.5 Corporate Graphics, Exhibition, and Trade Show Materials

      6. 1.1.6 Others Products

    2. 1.2 Type

      1. 1.2.1 Indoor Printed Signage

      2. 1.2.2 Outdoor Printed Signage

    3. 1.3 End-user Vertical

      1. 1.3.1 BFSI

      2. 1.3.2 Retail

      3. 1.3.3 Sports & Leisure

      4. 1.3.4 Entertainment

      5. 1.3.5 Transportation & Logistics

      6. 1.3.6 Healthcare

      7. 1.3.7 Other end-user verticals

United States Printed Signage Market Size FAQs

The United States Printed Signage Market is projected to register a CAGR of 0.4% during the forecast period (2024-2029)

Avery Dennison Corporation, James Printing & Signs, Kelly Signs Inc., Chandler Inc. and Sabre Digital Marketing are the major companies operating in the United States Printed Signage Market.

United States Printed Signage Report Snapshots

United States Printed Signage Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)