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United States Poultry Meat Market Size

The United States Poultry Meat Market is projected to experience growth over the forecast period, driven by advancements in domestic production and distribution channels. The market's expansion is supported by the increasing dominance of off-trade channels, which benefit from lower prices and reduced fat content. Innovations in breeding, feed, and processing technologies are enhancing production efficiency, while investments in cold chain logistics are facilitating the growth of processed poultry products. The retail sector is witnessing significant growth through supermarkets and online stores, particularly in chilled and frozen segments. Additionally, the on-trade channel is evolving with new restaurant concepts that focus on takeaway and delivery, further contributing to the market's expansion.

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Market Size of united states poultry meat Industry

United States Poultry Meat Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 40.49 Billion
svg icon Market Size (2029) USD 42.67 Billion
svg icon Largest Share by Distribution Channel Off-Trade
svg icon CAGR (2024 - 2029) 1.05 %
svg icon Fastest Growing by Distribution Channel Off-Trade
svg icon Market Concentration High

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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United States Poultry Meat Market Analysis

The United States Poultry Meat Market size is estimated at 40.49 billion USD in 2024, and is expected to reach 42.67 billion USD by 2029, growing at a CAGR of 1.05% during the forecast period (2024-2029).

40.49 Billion

Market Size in 2024 (USD)

42.67 Billion

Market Size in 2029 (USD)

4.66 %

CAGR (2017-2023)

1.05 %

CAGR (2024-2029)

Largest Segment by Distribution Channel

53.20 %

value share, Off-Trade, 2023

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Off-trade distribution channels generally provide packaged poultry products that are readily available, thereby offering consumers convenient and easy meal preparations.

Largest Segment by Form

61.66 %

value share, Frozen, 2023

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Frozen forms of poultry meats have a larger shelf life with all nutrition intact. This makes them a highly preferred meat form in both the on-trade and off-trade segments.

Fastest-growing Segment by Distribution Channel

1.30 %

Projected CAGR, Off-Trade, 2024-2029

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The purchases through online channels, supermarkets, and hypermarkets are driving the segmental growth, with innovations in poultry meat delivery and self-checkouts.

Fastest-growing Segment by Form

1.58 %

Projected CAGR, Processed, 2024-2029

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The increasing popularity of ready-to-eat and ready-to-cook meat to match the fast-paced lifestyle is projected to drive the demand for processed poultry meat in the country.

Leading Market Player

27.42 %

market share, Tyson Foods Inc., 2022

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The company's wide range of offerings in the region, along with the increasing poultry meat manufacturing units, is highly supporting its market growth and domination.

The market is driven by improved production techniques and the expansion of distribution networks

  • The market observed a growth of 28.64% by value from 2017 to 2022. The poultry meat sales in the United States are expected to be dominated by off-trade channels by value during the forecast period. This is owing, among other things, to its decreased fat content and lower price. Factors such as rising domestic production, attributed to advances in breeding genetics that allow birds to meet production requirements in a shorter amount of time and improvements in feed, slaughter, and processing technologies, are also boosting the market.
  • The off-trade distribution channel is expected to be the fastest-growing channel during the forecast period and register a growth of 1.25% by value. New strategies from poultry integrators, such as setting up integrator-owned or franchised chilled/frozen poultry shops, putting sales counters in already-existing food stores, and offering home delivery, are encouraging growth in the retail market. Supermarkets and online stores are also supporting growth in the retail sales of chilled and frozen poultry products. These investments in the cold chain are creating channels for the growth of processed poultry. Frozen poultry is a major segment for the off-trade distribution channels. It holds 65.19% of sales through off-trade channels by value.
  • The on-trade channel saw a growth of 25.46% by value from 2017 to 2022. Commercial foodservices like full-service and quick-service restaurants held a major share than institutional foodservices. New restaurant ideas and approaches are also being tried in the chicken industry. For instance, in 2021, Buffalo Wild Wings launched an outlet named Buffalo Wild Wings Go. It concentrates on takeaway and delivery. Similarly, Chick-fil-A launched a new virtual restaurant delivery-only brand called Little Blue Menu.
United States Poultry Meat Market

United States Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.

  • The market observed a growth of 28.64% by value from 2017 to 2022. The poultry meat sales in the United States are expected to be dominated by off-trade channels by value during the forecast period. This is owing, among other things, to its decreased fat content and lower price. Factors such as rising domestic production, attributed to advances in breeding genetics that allow birds to meet production requirements in a shorter amount of time and improvements in feed, slaughter, and processing technologies, are also boosting the market.
  • The off-trade distribution channel is expected to be the fastest-growing channel during the forecast period and register a growth of 1.25% by value. New strategies from poultry integrators, such as setting up integrator-owned or franchised chilled/frozen poultry shops, putting sales counters in already-existing food stores, and offering home delivery, are encouraging growth in the retail market. Supermarkets and online stores are also supporting growth in the retail sales of chilled and frozen poultry products. These investments in the cold chain are creating channels for the growth of processed poultry. Frozen poultry is a major segment for the off-trade distribution channels. It holds 65.19% of sales through off-trade channels by value.
  • The on-trade channel saw a growth of 25.46% by value from 2017 to 2022. Commercial foodservices like full-service and quick-service restaurants held a major share than institutional foodservices. New restaurant ideas and approaches are also being tried in the chicken industry. For instance, in 2021, Buffalo Wild Wings launched an outlet named Buffalo Wild Wings Go. It concentrates on takeaway and delivery. Similarly, Chick-fil-A launched a new virtual restaurant delivery-only brand called Little Blue Menu.
Form
Canned
Fresh / Chilled
Frozen
Processed
By Processed Types
Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel
Off-Trade
Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
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United States Poultry Meat Market Size Summary

The United States poultry meat market is a significant segment of the global food industry, characterized by its substantial production and consumption levels. The market is driven by various factors, including advancements in breeding genetics and improvements in feed, slaughter, and processing technologies. These developments have enabled domestic production to meet rising demand efficiently. The off-trade distribution channel, which includes supermarkets and online stores, is expected to be the fastest-growing segment, supported by investments in cold chain logistics. This channel's growth is further bolstered by new retail strategies, such as integrator-owned chilled/frozen poultry shops and home delivery services. The on-trade channel, comprising commercial food services like restaurants, also plays a crucial role, with innovative concepts and delivery-only brands contributing to its expansion.

The market's landscape is shaped by the dominance of broilers, which account for a significant portion of poultry production value, followed by turkeys and a smaller share from other chicken types. The United States is the world's largest producer and a leading exporter of poultry meat, with consumption levels notably higher than other meat types. However, the industry faces challenges, such as the impact of Highly Pathogenic Avian Influenza (HPAI) and rising feed costs due to geopolitical tensions, which have influenced pricing dynamics. Despite these challenges, the market remains consolidated, with major players like Cargill Inc., Hormel Foods Corporation, JBS SA, Sysco Corporation, and Tyson Foods Inc. leading the industry. Recent strategic moves, such as acquisitions and product innovations, highlight the ongoing efforts to enhance market position and meet evolving consumer preferences.

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United States Poultry Meat Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Form

      1. 1.1.1 Canned

      2. 1.1.2 Fresh / Chilled

      3. 1.1.3 Frozen

      4. 1.1.4 Processed

        1. 1.1.4.1 By Processed Types

          1. 1.1.4.1.1 Deli Meats

          2. 1.1.4.1.2 Marinated/ Tenders

          3. 1.1.4.1.3 Meatballs

          4. 1.1.4.1.4 Nuggets

          5. 1.1.4.1.5 Sausages

          6. 1.1.4.1.6 Other Processed Poultry

    2. 1.2 Distribution Channel

      1. 1.2.1 Off-Trade

        1. 1.2.1.1 Convenience Stores

        2. 1.2.1.2 Online Channel

        3. 1.2.1.3 Supermarkets and Hypermarkets

        4. 1.2.1.4 Others

      2. 1.2.2 On-Trade

United States Poultry Meat Market Size FAQs

The United States Poultry Meat Market size is expected to reach USD 40.49 billion in 2024 and grow at a CAGR of 1.05% to reach USD 42.67 billion by 2029.

In 2024, the United States Poultry Meat Market size is expected to reach USD 40.49 billion.

United States Poultry Meat Market Report Snapshots

United States Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029