United States Poultry Meat Market Size

United States Poultry Meat Market Analysis

The United States Poultry Meat Market size is estimated at 40.49 billion USD in 2024, and is expected to reach 42.67 billion USD by 2029, growing at a CAGR of 1.05% during the forecast period (2024-2029).

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40.49 Billion

Market Size in 2024 (USD)

42.67 Billion

Market Size in 2029 (USD)

4.66 %

CAGR (2017-2023)

1.05 %

CAGR (2024-2029)

Largest Segment by Distribution Channel

53.20 %

value share, Off-Trade, 2023

Off-trade distribution channels generally provide packaged poultry products that are readily available, thereby offering consumers convenient and easy meal preparations.

Largest Segment by Form

61.66 %

value share, Frozen, 2023

Frozen forms of poultry meats have a larger shelf life with all nutrition intact. This makes them a highly preferred meat form in both the on-trade and off-trade segments.

Fastest-growing Segment by Distribution Channel

1.30 %

Projected CAGR, Off-Trade, 2024-2029

The purchases through online channels, supermarkets, and hypermarkets are driving the segmental growth, with innovations in poultry meat delivery and self-checkouts.

Fastest-growing Segment by Form

1.58 %

Projected CAGR, Processed, 2024-2029

The increasing popularity of ready-to-eat and ready-to-cook meat to match the fast-paced lifestyle is projected to drive the demand for processed poultry meat in the country.

Leading Market Player

27.42 %

market share, Tyson Foods Inc., 2022

The company's wide range of offerings in the region, along with the increasing poultry meat manufacturing units, is highly supporting its market growth and domination.

The market is driven by improved production techniques and the expansion of distribution networks

Understand The Key Trends Shaping This Market

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United States Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.

• The market observed a growth of 28.64% by value from 2017 to 2022. The poultry meat sales in the United States are expected to be dominated by off-trade channels by value during the forecast period. This is owing, among other things, to its decreased fat content and lower price. Factors such as rising domestic production, attributed to advances in breeding genetics that allow birds to meet production requirements in a shorter amount of time and improvements in feed, slaughter, and processing technologies, are also boosting the market.
• The off-trade distribution channel is expected to be the fastest-growing channel during the forecast period and register a growth of 1.25% by value. New strategies from poultry integrators, such as setting up integrator-owned or franchised chilled/frozen poultry shops, putting sales counters in already-existing food stores, and offering home delivery, are encouraging growth in the retail market. Supermarkets and online stores are also supporting growth in the retail sales of chilled and frozen poultry products. These investments in the cold chain are creating channels for the growth of processed poultry. Frozen poultry is a major segment for the off-trade distribution channels. It holds 65.19% of sales through off-trade channels by value.
• The on-trade channel saw a growth of 25.46% by value from 2017 to 2022. Commercial foodservices like full-service and quick-service restaurants held a major share than institutional foodservices. New restaurant ideas and approaches are also being tried in the chicken industry. For instance, in 2021, Buffalo Wild Wings launched an outlet named Buffalo Wild Wings Go. It concentrates on takeaway and delivery. Similarly, Chick-fil-A launched a new virtual restaurant delivery-only brand called Little Blue Menu.

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