United States Pouch Packaging Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 10.07 Billion |
| Market Size (2029) | USD 12.61 Billion |
| CAGR (2024 - 2029) | 4.61 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
United States Pouch Packaging Market Analysis
The United States Pouch Packaging Market size is estimated at USD 10.07 billion in 2024, and is expected to reach USD 12.61 billion by 2029, growing at a CAGR of 4.61% during the forecast period (2024-2029). In terms of production volume, the market is expected to grow from 11.64 billion units in 2024 to 129.22 billion units by 2029, at a CAGR of 3.15% during the forecast period (2024-2029).
The market study considers pouch packaging products such as standard and aseptic. Pouch packaging offers an ideal protective barrier during shipment and transit and prevents any external element, such as moisture and dirt, from coming into contact with the item.
- Pouches dominate food and beverage packaging, finding extensive applications in pet food, processed food, and liquid packaging (for beverages like tea, coffee, and juices). Their popularity stems from their user-friendly attributes, such as easy opening, zippers, and resealable designs. Their chemical inertness has also broadened their utility, extending beyond food and beverage to pharmaceuticals and personal care industries.
- The adoption of pouches in the United States extends beyond the food and beverage sector, with a notable surge in usage within home care product categories. These pouches are widely adopted for packaging home and cleaning products, such as laundry detergents and dishwashing liquids. Pouches with spouts and dispensing features provide convenience during use and help minimize product wastage.
- The growth of the frozen packaged industry across the country is expected to impact the market positively. Rising demand for packaged food and beverages, increasing demand for ready-to-eat (RTE) food, convenience of use, and cost-effectiveness of pouches are primary factors supporting the market's growth. In addition, the rise in the need for on-the-go snacks has led to the demand for pouches as they offer convenience to customers.
- Moreover, according to the United States Census Bureau, the industry revenue from plastic bag and pouch manufacturing in New York was USD 470.67 million in 2022 and is expected to generate USD 474.63 million in 2023. Such an increase in revenue is expected to drive the market demand during the forecast period.
- The market's growth is challenged by a rising consumer focus on environmental issues, evolving regulatory norms, a persistent push for sustainability (including the shift from plastic to biodegradable packaging), and a lagging recycling rate exacerbated by outdated facilities.
United States Pouch Packaging Market Trends
Convenient and Cost-effective Pouch Packaging is Expected to Witness Growth
- Pouch packaging is considerably less expensive and lighter for transportation than rigid packaging. The Flexible Packaging Association (FPA) indicates that developments in production processes and material innovation have decreased the weight of some flexible packaging by approximately 50%. Moreover, pouch packaging also permits space-saving opportunities, which means that substantial ratios of products could be shipped utilizing less fuel and energy.
- Pouch packaging also enhances business brand identity and strengthens visual marketing. Pouches are versatile, flexible, and attractive, promoting the brand and increasing sales. Digitally printed stand-up pouches can enhance a brand’s identity in any way the business wants. The company can utilize the whole surface of the pouch to display exciting graphics, logos, branding messages, or product details.
- The expanding ex-pat population and the urge to try new products also drive the demand for ready meals. The region's need for quick and easy food, including prepared meals, is increasing due to shifting social and economic patterns. According to the US Census Bureau, the industry revenue for plastic bag and pouch manufacturing in 2020 was USD 10.65 billion, and it is expected to reach USD 10.87 in 2023.
- Confectionery and ready-to-eat food producers relied on lay-down bags produced using standard equipment. However, this conventional packaging often fails to make their products stand out on shelves. With shelves becoming more crowded, consumers, pressed for time, found it challenging to locate their desired products.
- Consequently, there's been a notable shift toward stand-up pouches, revolutionizing the presentation of confections and related items in retail settings. Complementing this trend, brands are increasingly turning to high-gloss graphics and innovative features like laser scoring, all aimed at enhancing both visibility and convenience for consumers.
The Food Segment is Expected to Witness Robust Growth
- Pouch packaging provides various benefits for food packaging, such as safeguarding the contents, providing a tamper-proof design, and meeting the product's physical, chemical, or biological requirements. Furthermore, these pouches help maintain the food's nutritional content, facilitate efficient and reliable distribution across the food chain, and reduce post-harvest waste.
- Owing to the extensive demand across end users, manufacturers consistently launch new confectionary pouches with significant innovations. In March 2023, Marciech Confectionery, a California-based company, disclosed a brand-new appearance and felt for its confectionaries by launching new pouches. The modified single-serve and pouch packaging is still reassuringly recognizable to those loyal to the brand.
- In November 2023, the US Department of Agriculture announced more than USD 52 million in investment to improve dietary health and access to fresh fruits and vegetables for eligible families. The investment aims to improve families' access to fresh fruits and vegetables. As a result, packaging solutions, such as vegetable pouch packaging, can preserve freshness and boost the shelf life of these products.
- Various trends influence the demand for fresh fruits and vegetable pouch packaging. One key trend is the rising need for fresh and organic food products. As consumers become health-conscious and environmentally conscious, they seek fresh and organic food products, which increases the demand for produce packaging. This trend is anticipated to continue pushing for a transition in the fruit and vegetable packaging sector. According to the Organic Trade Association, the consumption value of organic packaged food in 2020 was USD 21.304 billion, and it is expected to reach USD 24.136 billion in 2024.
- Therefore, the surging need for lightweight, protective, self-appealing, and high-barrier packaging among confectionery manufacturers is predicted to augment the sales of food packaging. The multi-sensory influence on pouch packaging is expected to lead to a surge in purchases, positively impacting the market.
United States Pouch Packaging Industry Overview
The US pouch packaging market is fragmented with domestic and global players such as Mondi PLC, Amcor PLC, Sealed Air Corporation, Glenroy Inc., ProAmpac LLC, Huhtamaki Oyj, Sonoco Products Company, and Huhtamaki Oyj. Players operating in the region are focused on expanding their business through mergers, collaborations, acquisitions, and product innovations.
- June 2024: ProAmpac, a prominent player in flexible packaging and material science, unveiled its ProActive PCR Retort pouches, crafted from post-consumer recycled (PCR) material, in November 2023. This addition offers retailers and brands diverse solutions to align with their circular economy objectives.
- February 2024 - Amcor PLC, one of the global leaders in developing and producing responsible packaging solutions, collaborated with Stonyfield Organic, the country's organic yogurt maker, and Cheer Pack North America, a manufacturer of spouted pouch packaging, to launch the first all-polyethylene (PE) spouted pouch. The collaboration pairs three leaders in sustainability to innovate a first-to-market solution that delivers a sustainable package without compromising performance.
United States Pouch Packaging Market Leaders
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Amcor Plc
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Mondi Plc
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Sealed Air Corporation
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Sonoco Products Company
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Glenroy, Inc.
*Disclaimer: Major Players sorted in no particular order
United States Pouch Packaging Market News
- April 2024: Amcor PLC, a leader in developing and producing responsible packaging solutions with a strong heritage and legacy in the dairy industry, announced a significant expansion of its North American printing and converting capabilities for the dairy market to support consumers' needs for flexible packaging. Installing in northeast Wisconsin will extend and optimize capacity while improving network reliability and responsiveness to serve customers in an important market.
- September 2023: Glenroy Inc., a prominent sustainable and flexible packaging player, acquired the cutting-edge Windmoller & Holscher 10-color MIRAFLEX II printing press. This marks a significant stride in elevating print quality and customer satisfaction. The company's investment in the W&H 10-color MIRAFLEX II printing press highlights its commitment to delivering premier sustainable packaging solutions. This advanced printing press introduces several groundbreaking features to redefine printing in the flexible packaging landscape.
United States Pouch Packaging Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers/Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Demand from the Food and Beverage Industry to Push the Market's Growth
5.2 Market Restraints
5.2.1 Recycling and Environmental Concerns Associated with Pouch Packaging
6. Industry Regulation, Policy and Standards
7. Technology Landscape
8. Pricing Trend Analysis
8.1 Plastic Resins (Current Pricing and Historic Trends)
8.2 Product Type (Key Packaging Formats)
9. MARKET SEGMENTATION
9.1 By Material
9.1.1 Plastic
9.1.1.1 Polyethylene
9.1.1.2 Polypropylene
9.1.1.3 PET
9.1.1.4 PVC
9.1.1.5 EVOH
9.1.1.6 Other Resins
9.1.2 Paper
9.1.3 Aluminum
9.2 By Product
9.2.1 Flat (Pillow & Side-Seal)
9.2.2 Stand-up
9.3 By End-User Industry
9.3.1 Food
9.3.1.1 Candy & Confectionery
9.3.1.2 Frozen Foods
9.3.1.3 Fresh Produce
9.3.1.4 Dairy Products
9.3.1.5 Dry Foods
9.3.1.6 Meat, Poultry, And Seafood
9.3.1.7 Pet Food
9.3.1.8 Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.)
9.3.2 Beverage
9.3.3 Medical and Pharmaceutical
9.3.4 Personal Care and Household Care
9.3.5 Other End user Industries ( Automotive, Chemical, Agriculture)
10. COMPETITIVE LANDSCAPE
10.1 Company Profiles
10.1.1 PPC Flex Company Inc.
10.1.2 LPS Industries
10.1.3 Amcor PLC
10.1.4 Mondi PLC
10.1.5 Sealed Air Corporation
10.1.6 Sonoco Products Company
10.1.7 Smurfit Kappa Group
10.1.8 ProAmpac LLC
10.1.9 Huhtamaki Oyj
10.1.10 Clondalkin Group Inc.
10.1.11 Glenroy Inc.
- *List Not Exhaustive
10.2 Heat Map Analysis
10.3 Competitor Analysis - Emerging vs. Established Players
11. RECYCLING & SUSTAINABILITY LANDSCAPE
12. FUTURE OUTLOOK
United States Pouch Packaging Industry Segmentation
Pouch packaging is a flexible product made from barrier films, paper, or foil, depending on the end user’s requirement. The report analyzes the factors that impact geopolitical developments in the studied market based on the prevalent base scenarios, key themes, and end-user industries-related demand cycles. The analysis is based on the market insights captured through secondary research and the primaries. The market also covers the major factors impacting the growth of the pouch market in terms of drivers and restraints. The estimates exclude the weight and the cost of the content that is or is to be packed inside the pouch packaging solution. The scope of the study is limited to B2B demand.
The United States Pouch Packaging Market is Segmented by Material Type ( Paper, Plastic and Aluminum), by Resin Type - Plastic ( Polyethylene, Polypropylene, PET, PVC, EVOH, Other Resins), by Product ( Flat ( Pillow and Side Seal), Stand Up), by End-User Industry (Food (Candy & Confectionery, Frozen Foods, Fresh Produce, Dairy Products, Dry Foods, Meat, Poultry, And Seafood, Pet Food, Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.)), Beverage, Medical and Pharmaceutical, Personal Care and Household Care, and Other End-User Industries). The report offers market forecasts and size in volume (Units) and value (USD) for all the above segments.
| By Material | ||||||||
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| Paper | ||||||||
| Aluminum |
| By Product | |
| Flat (Pillow & Side-Seal) | |
| Stand-up |
| By End-User Industry | ||||||||||
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| Beverage | ||||||||||
| Medical and Pharmaceutical | ||||||||||
| Personal Care and Household Care | ||||||||||
| Other End user Industries ( Automotive, Chemical, Agriculture) |
United States Pouch Packaging Market Research FAQs
How big is the United States Pouch Packaging Market?
The United States Pouch Packaging Market size is expected to reach USD 10.07 billion in 2024 and grow at a CAGR of 4.61% to reach USD 12.61 billion by 2029.
What is the current United States Pouch Packaging Market size?
In 2024, the United States Pouch Packaging Market size is expected to reach USD 10.07 billion.
Who are the key players in United States Pouch Packaging Market?
Amcor Plc, Mondi Plc, Sealed Air Corporation, Sonoco Products Company and Glenroy, Inc. are the major companies operating in the United States Pouch Packaging Market.
What years does this United States Pouch Packaging Market cover, and what was the market size in 2023?
In 2023, the United States Pouch Packaging Market size was estimated at USD 9.61 billion. The report covers the United States Pouch Packaging Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the United States Pouch Packaging Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
United States Pouch Packaging Industry Report
Statistics for the 2024 United States Pouch Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Pouch Packaging analysis includes a market forecast outlook for 2024 to (2024to2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
