Market Trends of US Portable Washing Machines Industry
Rising Demand for Appliances in Households
- As the number of households continues to grow, so does the need for residential washing machines. Washing machines are one of the most common household appliances in every home.
- With more and more people returning to work after the Covid-19 pandemic, the demand for washing machines is only expected to increase in the years to come. That’s why there’s a growing need for small, lightweight, and space-saving washing machines that fit snugly into such living spaces.
- Moreover, with the hectic lives of working people, consumers are seeking appliances that can save time and energy. Additionally, multi-function and high-tech appliances are becoming increasingly popular, as they can serve multiple household purposes and offer great value for money.
Understand The Key Trends Shaping This Market
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Rising Mobile Penetration Washing Machine Online Sales are on the Rise.
- Sales, promotions, and discounts have driven the e-commerce market and enticed Buy Now, Pay Later (BNPL) options on e-commerce platforms. Suburban and remote areas that lack physical stores nearby are more likely to make online purchases through online delivery channels and platforms.
- Millennials prefer shopping online because of its convenience. They have access to hundreds of brands to choose from, can compare prices and reviews before making a purchase, and research online platforms to ensure they make a good purchase. E-commerce market penetration in the United States is rising, along with the sales volume.
- The home appliances market, especially for washing machines, is primarily driven by major online platforms like Amazon. However, benefits such as easy returns, post-sale support offered by online retailers, and free and one-day delivery features are attracting a significant number of customers.
