United States Pet Market Size (2024 - 2029)

The United States pet market is experiencing significant growth, driven by an increase in millennial pet ownership and a shift in perceptions of pets as family members. This market expansion is further supported by trends such as pet humanization, which emphasizes care and hygiene, and the development of private label stores offering unique, locally sourced products. The rising density of nuclear families and the growing e-commerce sector also present opportunities for market growth. American pet owners' willingness to spend on quality products, particularly in pet food, underscores the market's potential for continued expansion.

Market Size of United States Pet Industry

United States Pet Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 80.69 Billion
Market Size (2029) USD 103.27 Billion
CAGR (2024 - 2029) 5.06 %
Market Concentration Low

Major Players

United States Pet Market Major Players

*Disclaimer: Major Players sorted in no particular order

United States Pet Market Analysis

The United States Pet Market size is estimated at USD 80.69 billion in 2024, and is expected to reach USD 103.27 billion by 2029, growing at a CAGR of 5.06% during the forecast period (2024-2029).

  • Being the most extensive pet market in North America, the US pet market's growth is attributed to the increase in millennial pet owners and the shift in how pets are viewed. According to the 2023-2024 APPA National Pet Owners Survey, 66% of households in the United States own a pet, which equates to 86.9 million households. Millennials are the most popular generation to own at least one pet. As of 2023, 33% of millennials in the United States had at least one pet. Further, the rise of pet humanization, wherein pets are treated with increased care and hygiene, is proving to be a major driver for the market and is leading to major changes in product packing and the resourcing of ethically viable products.
  • The other major drivers of the market studied are the development of private label stores focusing on unique and locally sourced products to increase their overall appeal and the increasing density of nuclear families. The increase in penetration of the e-commerce sector has been proven to be a major opportunity for low-cost marketing for the innovative and novel product lines developed by these emerging companies.
  • Furthermore, Americans have always been heavy spenders regarding their pets. The United States has the highest number of pet dogs and cats. Consequently, quality ingredients are of the utmost importance for American pet owners. With the increase in concern for pet health, the demand for pet food products is expected to have a high growth potential.

United States Pet Industry Segmentation

A pet is an animal primarily tamed or domesticated, kept as a companion, or treated with care rather than as a working animal. The report considers animals, such as dogs, cats, fish, and birds, that are groomed as pets.

The US pet market is segmented by pet type (dog, cat, bird, freshwater fish, and other pet types), product type (food, supplies/OTC medicine, and other product types), and distribution channel (supermarket/hypermarket, specialty stores, online retail stores, and other distribution channels). The report offers market segmentation and forecasts in volume (metric tons) and value (USD) for the above-mentioned segments.

By Pet Type
Dog
Cat
Bird
Fresh Water Fish
Other Pet Types
By Product Type
Food
Supplies/OTC Medicine
Other Product Types
By Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Online Retail Stores
Other Distribution Channels
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United States Pet Market Size Summary

The United States pet industry is the largest in North America, driven by a significant increase in millennial pet ownership and a shift in the perception of pets as integral family members. This trend has led to the phenomenon of pet humanization, where pets are given enhanced care and hygiene, influencing product packaging and the sourcing of ethically viable products. The market is further propelled by the rise of private label stores offering unique, locally sourced products and the growing prevalence of nuclear families. The expansion of e-commerce presents substantial opportunities for cost-effective marketing of innovative pet products. American pet owners, known for their willingness to spend on quality, are increasingly prioritizing pet health, which is expected to drive demand for premium pet food products.

The market's growth is also supported by the increasing ownership of pets, leading to higher spending on services such as grooming and pet care products. The aging population in the United States views pets as companions, further boosting market demand. Customization and the use of organic materials in pet products are becoming more appealing to consumers. The convenience of online retail channels is particularly attractive to busy millennials, facilitating the purchase of health-centric pet products. The competitive landscape features major international players like Mars Inc., Nestle SA, and Colgate Palmolive, who engage in strategic initiatives such as product launches and acquisitions to strengthen their market position. These dynamics, coupled with ongoing investments in product development and manufacturing, underscore the robust growth trajectory of the U.S. pet industry.

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United States Pet Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

    4. 1.4 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.4.1 Bargaining Power of Suppliers

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Threat of New Entrants

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Pet Type

      1. 2.1.1 Dog

      2. 2.1.2 Cat

      3. 2.1.3 Bird

      4. 2.1.4 Fresh Water Fish

      5. 2.1.5 Other Pet Types

    2. 2.2 By Product Type

      1. 2.2.1 Food

      2. 2.2.2 Supplies/OTC Medicine

      3. 2.2.3 Other Product Types

    3. 2.3 By Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Specialty Stores

      3. 2.3.3 Online Retail Stores

      4. 2.3.4 Other Distribution Channels

United States Pet Market Size FAQs

The United States Pet Market size is expected to reach USD 80.69 billion in 2024 and grow at a CAGR of 5.06% to reach USD 103.27 billion by 2029.

In 2024, the United States Pet Market size is expected to reach USD 80.69 billion.

Us Pet Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)