United States Pet Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 80.69 Billion |
| Market Size (2029) | USD 103.27 Billion |
| CAGR (2024 - 2029) | 5.06 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
United States Pet Market Analysis
The United States Pet Market size is estimated at USD 80.69 billion in 2024, and is expected to reach USD 103.27 billion by 2029, growing at a CAGR of 5.06% during the forecast period (2024-2029).
- Being the most extensive pet market in North America, the US pet market's growth is attributed to the increase in millennial pet owners and the shift in how pets are viewed. According to the 2023-2024 APPA National Pet Owners Survey, 66% of households in the United States own a pet, which equates to 86.9 million households. Millennials are the most popular generation to own at least one pet. As of 2023, 33% of millennials in the United States had at least one pet. Further, the rise of pet humanization, wherein pets are treated with increased care and hygiene, is proving to be a major driver for the market and is leading to major changes in product packing and the resourcing of ethically viable products.
- The other major drivers of the market studied are the development of private label stores focusing on unique and locally sourced products to increase their overall appeal and the increasing density of nuclear families. The increase in penetration of the e-commerce sector has been proven to be a major opportunity for low-cost marketing for the innovative and novel product lines developed by these emerging companies.
- Furthermore, Americans have always been heavy spenders regarding their pets. The United States has the highest number of pet dogs and cats. Consequently, quality ingredients are of the utmost importance for American pet owners. With the increase in concern for pet health, the demand for pet food products is expected to have a high growth potential.
United States Pet Market Trends
Dogs are the Major Pets in the United States
Dogs as pets had a higher share in the United States in 2022 due to the high demand for companionship, as people felt more secure with dogs and dogs' inherent ability to adapt to their owner's routines. In 2022, around 65.1 million households owned a dog, which accounted for 74.9% of the households owning a pet. In 2021, 85% of dog owners considered dogs their family members. There were more pet owners in the rural areas of the United States, with 19% more than in urban areas in 2017. The states of Wyoming, West Virginia, and Indiana have the highest population of dogs.
The animal shelter is one of the key channels for dog adoption, and a rise in the purchase of dogs from pet stores is expected during the forecast period due to an increase in income levels and the high demand for dogs as companions in big apartments. In 2020, 38% of dog parents adopted dogs from an animal shelter, while 42% purchased them from a pet store. The demand for pet grooming, pet boarding, and dog walking services is high, as pet parents treat their pets as family members. For instance, Pet Backer in the United States helps pet parents care for their pets while away and provides grooming services.
The growing trend of pet humanization and the evolving pet ecosystem are anticipated to help increase the pet population in the country, which, in turn, is expected to increase the demand for pet food during the forecast period.
Online Channel is Emerging as the Major Distribution Channel
Millennials, who now constitute most pet owners, work long hours. This drives the demand for convenience, such as online retail channels, in purchasing pet products and services they use. The internet is well suited for selling info-centric health-related products, including natural and organic products. The largest specialty store chains such as Petsmart.com and PetCo.com, PetFlow.com, PetFoodDirect.com, PetFoodExpress.com, and PetSupermarket.com have their e-commerce websites which captured significant share in online pet supplies distribution owing to their convenience. Additionally, discounts, rewards, and auto-ship options on online channels have made millennials and Gen Z pet owners choose e-commerce for pet food purchases along with their regular grocery requirements.
Many smaller marketers and retailers turn to e-commerce as a sales medium to increase their consumer range and demand. For instance, several pet food innovation startups such as Bond Pet Foods, Wild Earth, Smalls, Sundays for Dogs, and Hungry Bark have websites to serve online and deliver their services to consumers. Moreover, online marketplaces serve as a means for understanding consumers' personalized choices and help cater to specific needs. Many business models have come into existence using online channels to serve customized choices. For instance, Smalls is a cat food supplier that delivers cat foods based on the pet owner's choice of ingredients. PetPlate is also a pet food supplier that cooks pet food at home based on consumer choice and delivers it to doorsteps with their subscription model.
United States Pet Industry Segmentation
The US pet market is highly competitive, with the presence of many international players, such as Mars Inc., Nestle SA (Purina), Colgate Palmolive (Hill's Pet Nutrition), The J.M. Smucker Company, and Well Pet. These players engage in product launches, mergers, and acquisitions as part of their market strategy to strengthen their position in the market.
United States Pet Market leaders
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Nestle SA (Purina)
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Colgate Pamolive (Hill’s Pet Nutrition)
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The J.M. Smucker Company
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Mars Inc
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WellPet
*Disclaimer: Major Players sorted in no particular order
United States Pet Market News
- July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
- March 2023: Temptations, a brand under Mars Incorporated, expanded its treats offerings with a new product called Temptation Tender Fills treats and two new flavors of its Temptations Creamy Purrrr-ee treats.
- February 2023: Nestle SA acquired the US pet treats factory from investor-backed local supplier Red Collar Pet Foods to expand its pet food business in North America.
US Pet Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumption and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Industry Attractiveness - Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Pet Type
5.1.1 Dog
5.1.2 Cat
5.1.3 Bird
5.1.4 Fresh Water Fish
5.1.5 Other Pet Types
5.2 By Product Type
5.2.1 Food
5.2.2 Supplies/OTC Medicine
5.2.3 Other Product Types
5.3 By Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Specialty Stores
5.3.3 Online Retail Stores
5.3.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Inc.
6.3.2 Nestle SA (Purina)
6.3.3 Colgate Pamolive (Hill's Pet Nutrition)
6.3.4 The J.M. Smucker Company
6.3.5 WellPet
6.3.6 Diamond Pet Foods
6.3.7 United Pet Group Inc.
6.3.8 Blue Buffalo Co. Ltd
6.3.9 Pure and Natural Pet
6.3.10 Darling Ingredients Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
United States Pet Industry Segmentation
A pet is an animal primarily tamed or domesticated, kept as a companion, or treated with care rather than as a working animal. The report considers animals, such as dogs, cats, fish, and birds, that are groomed as pets.
The US pet market is segmented by pet type (dog, cat, bird, freshwater fish, and other pet types), product type (food, supplies/OTC medicine, and other product types), and distribution channel (supermarket/hypermarket, specialty stores, online retail stores, and other distribution channels). The report offers market segmentation and forecasts in volume (metric tons) and value (USD) for the above-mentioned segments.
| By Pet Type | |
| Dog | |
| Cat | |
| Bird | |
| Fresh Water Fish | |
| Other Pet Types |
| By Product Type | |
| Food | |
| Supplies/OTC Medicine | |
| Other Product Types |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Specialty Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
US Pet Market Research FAQs
How big is the United States Pet Market?
The United States Pet Market size is expected to reach USD 80.69 billion in 2024 and grow at a CAGR of 5.06% to reach USD 103.27 billion by 2029.
What is the current United States Pet Market size?
In 2024, the United States Pet Market size is expected to reach USD 80.69 billion.
Who are the key players in United States Pet Market?
Nestle SA (Purina), Colgate Pamolive (Hill’s Pet Nutrition), The J.M. Smucker Company, Mars Inc and WellPet are the major companies operating in the United States Pet Market.
What years does this United States Pet Market cover, and what was the market size in 2023?
In 2023, the United States Pet Market size was estimated at USD 76.61 billion. The report covers the United States Pet Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the United States Pet Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the key trends in the United States Pet Market?
The key trends in the United States Pet Market are a) Pets are increasingly treated as family members, influencing spending habits and product preferences b) Smaller animals like reptiles and fish are gaining popularity alongside traditional cats and dogs
What are the key trends in the United States Pet Market?
The key trends in the United States Pet Market are a) Pets are increasingly treated as family members, influencing spending habits and product preferences b) Smaller animals like reptiles and fish are gaining popularity alongside traditional cats and dogs
USA Pet Industry Report
The US pet market is on an upward trajectory, underscored by factors like increased disposable income, pet humanization, and urbanization. This growth is further fueled by millennials, who dominate the pet ownership demographic, driven by lifestyle choices and social media engagement. The shift towards e-commerce as the preferred distribution channel, offering convenience and a variety of services, has significantly impacted market dynamics. The resilience of the market is evident, with expectations of continued growth despite economic fluctuations and external factors. A comprehensive analysis of the US pet market reveals a robust industry, with detailed segmentation by pet type, ownership, product type, and services, providing insights into current trends and future prospects. Statistics for the US Pet Market share, size, and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Pet analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.
