Market Trends of United States Organic Skin Care Industry
This section covers the major market trends shaping the US Organic Skin Care Market according to our research experts:
Clean Beauty - A Skin Care Revolution
- With the ongoing clean beauty revolution in the country, the demand for natural extracts in skin care products is increasing. There has been significant growth for organic beauty and personal products among consumers across the country in the past few years due to rising awareness of the benefits of beauty and personal care products made from botanical extracts over their counterparts.
- Organic beauty products perfectly align with the ongoing sustainable and clean-labeled trend among consumers. This has forced domestic and global manufacturers to launch new products and focus on R&D.
- As a result, in recent years, the organic and natural beauty personal care industry has become an essential part of the cosmetic and health sector. In June 2021, SO'BiO étic, a French natural beauty care company, launched its organic beauty product line in the United States in response to the demand for natural and organic products in the United States. The products include hydrating day cream for a zero-defect mission, organic brightening moisturizing cream to plump up your skin, tone-correcting serum to correct skin texture, organic cleansing foam to clean your delicate skin, and many more.
Understand The Key Trends Shaping This Market
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Cleanser holds a Prominent Share
- Organic cleansers use the most potent herbs, clays, and fruit and vegetable extracts to deeply cleanse, heal, and nourish the skin without harsh chemicals. Natural cleansers are proving to be just as effective; some work better than their traditional chemical or synthetic skincare counterparts.
- These products are specifically launched for dry, sensitive, acne-prone, aging, oily, or normal skin. Companies are now developing an organic face wash for each type of skin concern, which boosts the sales of facial care products, including cleansers in the market studied.
- In September 2022, clinically proven, dermatologically tested brand Derma E launched its vitamin C, hydrating, and anti-wrinkle lines natural face care products at Walmart stores.
