US Organic Skin Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers United States Organic Skincare Market Trends and it is segmented by Product Type (Facial Care and Body Care) and by Distribution (Supermarket/Hypermarkets, Specialty Retail Stores, Online Retail Stores, and Other Distribution Channels). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

US Organic Skin Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

United States Organic Skincare Market Size

United States Organic Skin Care Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 3.22 %
Market Concentration Low

Major Players

United States Organic Skin Care Market Major Players

*Disclaimer: Major Players sorted in no particular order

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United States Organic Skincare Market Analysis

The United States Organic Skin Care Market is expected to register a CAGR of 3.22% during the forecast period.

  • With the increasing demand for organic ingredients and increasing awareness about the harmful effects of chemicals and synthetic products, consumers across the country are inclined toward organic personal care products, including skincare products. Some people have sensitive skin, and they cannot tolerate the constant use of synthetic skin care products on a daily basis. Increasing concerns regarding the adverse effects of chemicals on the skin, such as skin irritation, dryness, and dullness, have been the key factors fueling the market growth for organic skin care products in the United States.
  • Furthermore, skin-related problems are increasing in the country due to environmental conditions, leading consumers to use skin care products like serums, moisturizers, and face creams daily. According to US Census Bureau data from 2021, the United States has about 50.3 million females population between the ages of 40-64. Because of this, demand for organic anti-aging creams is also increasing in the region. 
  • Additionally, the demand for face and sheet masks is gaining popularity among consumers as they are easy to use, disposable, and effective. Market players have been innovating facemasks with different ingredients and more hydrating power. For instance, in October 2022, SolaWave, a United States-based skincare brand, launched a new hydrating sheet mask. The mask is made from vegan sources and biodegradable paper that fits on your face perfectly. Due to an increase in pollution problems, a rise in disposable income, and industrialization, the market is expected to grow over the medium term.

United States Organic Skincare Industry Overview

The United States organic skin care market is highly competitive and comprises regional and international competitors. An advanced distribution network gives an upper edge to the manufacturers to expand their range of products across the country. Moreover, it is crucial for players to continuously innovate to operate and grow in the market due to the rapidly changing consumer demands and preferences. Some of the major players in the market studied are L'Oréal S.A., Johnson & Johnson (Neutrogena), Starflower Essentials Organic Skin Care, and Botanic Organic LLC, among others.

United States Organic Skincare Market Leaders

  1. L'Oréal SA

  2. Johnson & Johnson (Neutrogena)

  3. Starflower Essentials Organic Skin Care

  4. Thesis Beauty

  5. Botanic Organic LLC

  6. *Disclaimer: Major Players sorted in no particular order
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United States Organic Skincare Market News

  • November 2022: Eminence Organic Skin Care launched cleansers for every skin type. charcoal exfoliating gel cleanser and stone crop cleansing oil were introduced for oily skin. Eminence also introduced products for sensitive and dry skin.
  • January 2022: Filipina-owned natural beauty brand Pilli Ani, known for its facial oils and moisturizing creams, expanded its portfolio in the United States with the launch of a gentle facial cleanser and purifying toner.
  • January 2021: Renee Cosmetics launched premium face oils. The product is FDA- approved and claims to be cruelty-free, paraben-free, and organic. The face oil includes natural oils like rosehip, cucumber, and sweet orange peel that help combat signs of aging and stress.

United States Organic Skincare Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Degree Of Competition

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Facial Care
    • 5.1.1.1 Cleansers (including Exfoliators/Facial Scrubs)
    • 5.1.1.2 Moisturizers and Oils/Serums
    • 5.1.1.3 Face Masks and Packs
    • 5.1.1.4 Other Facial Care Products
    • 5.1.2 Body Care
    • 5.1.2.1 Body Lotions
    • 5.1.2.2 Body Wash
    • 5.1.2.3 Other Body Care Products
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Specialty Retail Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Share Analysis
  • 6.2 Strategies Adopted by Key Players
  • 6.3 Company Profiles
    • 6.3.1 L'Oreal SA
    • 6.3.2 The Hain Celestial Group (Avalon Natural Products, Inc)
    • 6.3.3 Johnson & Johnson (Neutrogena)
    • 6.3.4 Starflower Essentials Organic Skin Care
    • 6.3.5 Thesis Beauty
    • 6.3.6 Eminence Organic Skin Care
    • 6.3.7 Botanic Organic LLC
    • 6.3.8 Phyt's USA
    • 6.3.9 Sierra Sage Herbs (Green Goo)
    • 6.3.10 Derma E
    • 6.3.11 Pilli Ani
    • 6.3.12 Renee Cosmetics
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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United States Organic Skincare Industry Segmentation

Organic skin care products are made with ingredients that are grown without chemicals or pesticides. The United States organic skin care market is segmented by product type and distribution channel. Based on the product type, the market has been segmented into face care and body care products. Based on facial care, the market is segmented into cleansers, moisturizers and oils/serums, face masks and packs, and other facial care products. Based on body care, the market is segmented into body lotions, body wash, and other body care products. Based on distribution, the market is segmented into supermarkets/hypermarkets, specialty retail stores, online retail stores, and other distribution channels. For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Product Type Facial Care Cleansers (including Exfoliators/Facial Scrubs)
Moisturizers and Oils/Serums
Face Masks and Packs
Other Facial Care Products
Body Care Body Lotions
Body Wash
Other Body Care Products
Distribution Channel Supermarkets/Hypermarkets
Specialty Retail Stores
Online Retail Stores
Other Distribution Channels
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United States Organic Skincare Market Research FAQs

What is the current United States Organic Skin Care Market size?

The United States Organic Skin Care Market is projected to register a CAGR of 3.22% during the forecast period (2025-2030)

Who are the key players in United States Organic Skin Care Market?

L'Oréal SA, Johnson & Johnson (Neutrogena), Starflower Essentials Organic Skin Care, Thesis Beauty and Botanic Organic LLC are the major companies operating in the United States Organic Skin Care Market.

What years does this United States Organic Skin Care Market cover?

The report covers the United States Organic Skin Care Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United States Organic Skin Care Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

US Natural Skin Care Industry Report

Statistics for the 2025 United States Organic Skin Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Organic Skin Care analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

US Natural Skin Care Market Report Snapshots