Market Share of US Online Trading Platform Industry
The United States Online Trading Platform market is highly fragmented and comprises prominent players like Fidelity, Charles Schwab, Merrill, E*TRADE from Morgan Stanley, Interactive Brokers, and Webull. By incorporating strategies across enhanced functionality through integrating AI, cloud, and other technological factors, the market vendors have significantly distinguished their offerings.
February 2023 - Merrill announced the launch of Merrill Video Pro, a virtual video studio for financial advisors to create content and connect with clients and prospects at scale. Merrill Video Pro enables advisors to create videos using an ever-expanding library of customizable content on topics including managing retirement goals, wealth transfer strategies, navigating markets during turbulent times, and more.
December 2022 - E*TRADE from Morgan Stanley today announced recent enhancements to its investing and trading platforms. The enhanced functionalities include client-centric approaches with the addition of new tools, control, and others. Also, Morgan Stanley announced that it made a 2023 roadmap that includes the introduction of even more customization on the LiveAction scanner through new pre-defined scans.
US Online Trading Platform Market Leaders
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Fidelity Investments Institutional Operations Company, Inc.
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The Charles Schwab Corporation
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Merrill Lynch, Pierce, Fenner & Smith Incorporated (Bank of America Corporation)
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E*Trade (Morgan Stanley)
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Interactive Brokers LLC
*Disclaimer: Major Players sorted in no particular order
