Market Trends of us ready to drink coffee Industry
The ease of consumption is the key factor driving the increasing sales of RTD coffee in the market
- RTD coffee consumption in the United States is majorly consumed by the young generation. In 2022, Gen Z coffee drinkers preferred cold coffee over hot coffee and lean to bottled or canned over brewing their own.
- The flavor is one of the most significant attributes when it comes to buying RTD coffee. Some of the popular RTD coffee flavors include vanilla, mocha, caramel, hazelnut, and others.
- Consumers in the country majorly prefer to buy RTD coffee in many retail stores, and cafes of coffee shops for lower prices. In 2022, 54% of consumers in the United States paid for coffee from cafes or coffee shops.
- Coffee contains a variety of compounds, including antioxidants and polyphenols, which have been linked to potential protective effects against chronic diseases such as cardiovascular disease, type 2 diabetes, and certain types of cancer.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Companies are incorporating functional ingredients which offer health and wellness benefits beyond caffeine
- Starbucks's ability to create a premium coffeehouse experience that transcends the traditional notion of coffee consumption and establishes itself as a lifestyle brand
