How big is the United States Oat Milk Market?

The United States Oat Milk Market size is expected to reach USD 776.87 million in 2024 and grow at a CAGR of 12.02% to reach USD 1.37 billion by 2029. Read More

What is the current United States Oat Milk Market size?

In 2024, the United States Oat Milk Market size is expected to reach USD 776.87 million. Read More

Who are the key players in United States Oat Milk Market?

Califia Farms LLC, Campbell Soup Company, Danone SA, Oatly Group AB and Ripple Foods Pbc are the major companies operating in the United States Oat Milk Market. Read More

Which segment has the biggest share in the United States Oat Milk Market?

In the United States Oat Milk Market, the Off-Trade segment accounts for the largest share by distribution channel. Read More

Which is the fastest growing segment in the United States Oat Milk Market?

In 2024, the Off-Trade segment accounts for the fastest growing by distribution channel in the United States Oat Milk Market. Read More

What years does this United States Oat Milk Market cover, and what was the market size in 2023?

In 2023, the United States Oat Milk Market size was estimated at 776.87 million. The report covers the United States Oat Milk Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the United States Oat Milk Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

United States Oat Milk Market Trends

Statistics for the 2023 & 2024 United States Oat Milk market trends, created by Mordor Intelligence™ Industry Reports. United States Oat Milk trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

Market Trends of united states oat milk Industry

Increased product innovations and investments, coupled with rising obesity rate, are driving the consumption of oat milk

The per capita consumption of oat milk is rising significantly in the United States, supported by investments and innovations, resulting in more than 52% of US consumers preferring plant-based food. This growth is primarily due to the growing number of people turning to veganism to support animal welfare, as factory farming, where animals are not treated humanely, is the norm in the United States. Most Americans generally consume less dairy and other animal products, but they are not doing away with them entirely. In comparison to vegans or vegetarians, there are more flexitarians in the country. As of 2022, 7% of US consumers adopted a flexitarian diet, compared to over 12% who prefer a plant-based diet. Although Americans of all ages are interested in plant-based foods, people in their 20s and 30s are the most interested.
The United States has one of the highest obesity rates in the world. As of November 2021, the United States had adult obesity rates of 30% or higher, with 19 states maintaining rates of 35% or higher. The growing number of lactose-intolerant consumers in the country is also driving the plant-based milk market, including oat milk. In 2022, 30-50 million Americans were lactose intolerant. To counter these problems, people are exploring ways to stay fit and opting for healthy lifestyles. Oat milk is the second most consumed plant milk for weight loss and lactose intolerance.
There is a constant rise in the per capita consumption of oat milk due to consumer preference for sustainable ingredient sourcing, which is concerned with hormones (plant estrogen or iso-flavones) found in soy milk. Oat milk also comes with GMO-free, low-fat, and allergen-free claims, giving consumers more plant-based options to diversify their diets. Products labeled hormone- or antibiotic-free posted double-digit growth in the past four years, generating USD 11.4 billion in sales last year.