Market Size of united states oat milk Industry
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 0.78 Billion |
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Market Size (2029) | USD 1.37 Billion |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2024 - 2029) | 12.02 % |
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Fastest Growing by Distribution Channel | Off-Trade |
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Market Concentration | Medium |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
United States Oat Milk Market Analysis
The United States Oat Milk Market size is estimated at 0.78 billion USD in 2024, and is expected to reach 1.37 billion USD by 2029, growing at a CAGR of 12.02% during the forecast period (2024-2029).
0.78 Billion
Market Size in 2024 (USD)
1.37 Billion
Market Size in 2029 (USD)
8.12 %
CAGR (2017-2023)
12.02 %
CAGR (2024-2029)
Leading Market Player
26.14 %
market share, Oatly Group AB, 2022
Oatly Group AB's broad distribution network in retail and foodservice sectors supports its largest market share through partnerships with industrial giants.
Largest Market by Distribution Channel
92.19 %
value share, Off-Trade, 2023
The wider availability of various brands, ease of reading product labels and convenience in comparing different products make it the preffered type among the dairy consumers.
Fastest-growing Market by Distribution Channel
12.24 %
Projected CAGR, Off-Trade, 2024-2029
The rising preference to buy essential groceries online during the pandemic drove the off-trade channel. The growth is also assisted by better consumer reach through digital marketing
Second leading Market Player
19.96 %
market share, Danone SA, 2022
Extensive market strategies used by the company along with variant product offerings under a wide brand range is largely captivating Danone SA to be the market leader
Third Leading Market Player
12.06 %
market share, Califia Farms LLC, 2022
The exclusive brand presence with its wider retail distribution network throughout the country and availability in various packaging sizes is giving it space in the market.
Market is driven by the brand loyalty coupled with popular oat milk retailers adopting omnichannel strategies
- The US oat milk market witnessed a positive growth of 8.54% by value in 2022 compared to 2021, attributed to the easy availability of a wide range of plant-based milk, including oat milk, across retail and foodservice channels. Supermarkets accounted for most of the share in the off-trade segment, i.e., 92.06% in 2022, attributed to the strong penetration of popular chains such as Lidl, Aldi, Walmart, Kroger, and Target, which provide a wide selection of oat milk varieties that are both imported and made locally.
- Online retail is anticipated to be the fastest-growing channel, growing by 133.9% in 2029 compared to 2023. The omnichannel approach adopted by major retailers is also driving the market for oat milk. Retailers such as Costco, Trader Joe's, and Walmart focus on omnichannel shopping, particularly expanding and integrating online capabilities into brick-and-mortar stores. Convenience is one of the primary motivations for shoppers. Thus, they are transitioning to online shopping for daily essentials, including groceries.
- Due to its similar texture to cow's milk and neutral flavor, oat milk is well-liked by consumers who want to switch to plant-based milk. In the United States, Planet Oat was the leading brand of oat-based milk in 2022, followed by Oatly and Chobani. As of September 2022, Planet Oat generated sales of over USD 44.9 million via on-trade and off-trade channels. Many off-trade channels have also launched oat milk under their private labels in the country. Private-labeled oat milk brands in the United States generated sales of over USD 3.62 million by mid-2022.
Understand The Key Trends Shaping This Market
United States Oat Milk Industry Segmentation
Off-Trade, On-Trade are covered as segments by Distribution Channel.
- The US oat milk market witnessed a positive growth of 8.54% by value in 2022 compared to 2021, attributed to the easy availability of a wide range of plant-based milk, including oat milk, across retail and foodservice channels. Supermarkets accounted for most of the share in the off-trade segment, i.e., 92.06% in 2022, attributed to the strong penetration of popular chains such as Lidl, Aldi, Walmart, Kroger, and Target, which provide a wide selection of oat milk varieties that are both imported and made locally.
- Online retail is anticipated to be the fastest-growing channel, growing by 133.9% in 2029 compared to 2023. The omnichannel approach adopted by major retailers is also driving the market for oat milk. Retailers such as Costco, Trader Joe's, and Walmart focus on omnichannel shopping, particularly expanding and integrating online capabilities into brick-and-mortar stores. Convenience is one of the primary motivations for shoppers. Thus, they are transitioning to online shopping for daily essentials, including groceries.
- Due to its similar texture to cow's milk and neutral flavor, oat milk is well-liked by consumers who want to switch to plant-based milk. In the United States, Planet Oat was the leading brand of oat-based milk in 2022, followed by Oatly and Chobani. As of September 2022, Planet Oat generated sales of over USD 44.9 million via on-trade and off-trade channels. Many off-trade channels have also launched oat milk under their private labels in the country. Private-labeled oat milk brands in the United States generated sales of over USD 3.62 million by mid-2022.
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| On-Trade |
Need A Different Region Or Segment?
United States Oat Milk Market Size Summary
The United States oat milk market is experiencing significant growth, driven by the increasing availability of plant-based milk options across various retail and foodservice channels. Supermarkets dominate the off-trade segment, with major chains like Lidl, Aldi, Walmart, Kroger, and Target offering a diverse range of oat milk products. The market is also witnessing a shift towards online retail, which is expected to be the fastest-growing channel, as consumers seek the convenience of omnichannel shopping experiences. Oat milk's popularity is bolstered by its similar texture to cow's milk and neutral flavor, making it an appealing choice for those transitioning to plant-based diets. Leading brands such as Planet Oat, Oatly, and Chobani are at the forefront, with private labels also gaining traction in the market.
The rising per capita consumption of oat milk in the United States is supported by a growing consumer preference for sustainable and health-conscious food choices. The market is influenced by the increasing number of lactose-intolerant individuals and the desire for weight management solutions, positioning oat milk as a popular alternative to traditional dairy products. The market is moderately consolidated, with key players like Califia Farms LLC, Campbell Soup Company, Danone SA, Oatly Group AB, and Ripple Foods Pbc holding significant shares. Recent product innovations and strategic launches, such as Elmhurst's reformulated oat milk and Oatly's expedited delivery services, highlight the dynamic nature of the market, catering to the evolving consumer demands for nutritious and convenient plant-based options.
United States Oat Milk Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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1.1 Distribution Channel
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1.1.1 Off-Trade
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1.1.1.1 Convenience Stores
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1.1.1.2 Online Retail
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1.1.1.3 Specialist Retailers
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1.1.1.4 Supermarkets and Hypermarkets
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1.1.1.5 Others (Warehouse clubs, gas stations, etc.)
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1.1.2 On-Trade
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United States Oat Milk Market Size FAQs
How big is the United States Oat Milk Market?
The United States Oat Milk Market size is expected to reach USD 776.87 million in 2024 and grow at a CAGR of 12.02% to reach USD 1.37 billion by 2029.
What is the current United States Oat Milk Market size?
In 2024, the United States Oat Milk Market size is expected to reach USD 776.87 million.
