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United States Microgreens Market Size (2024 - 2029)

The market size for microgreens in the United States is experiencing significant growth, driven by increasing health consciousness among consumers and the adoption of indoor farming practices. As people seek nutrient-dense foods, microgreens have become a popular choice, leading to their integration into daily diets and enhanced availability in retail outlets. The culinary sector is also contributing to the market's expansion, with chefs using microgreens as a versatile ingredient in various dishes. Additionally, advancements in indoor farming technologies, such as hydroponics, are addressing challenges like reduced arable land and soil fertility, further supporting the market's growth trajectory.

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Market Size of United States Microgreens Industry

United States Microgreens Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 1.74 Billion
Market Size (2029) USD 2.86 Billion
CAGR (2024 - 2029) 10.60 %
Market Concentration Low

Major Players

United States Microgreens Market Major Players

*Disclaimer: Major Players sorted in no particular order

United States Microgreens Market Analysis

The United States Microgreens Market size is estimated at USD 1.74 billion in 2024, and is expected to reach USD 2.86 billion by 2029, growing at a CAGR of 10.60% during the forecast period (2024-2029).

  • Microgreens are a rich source of polyphenols and antioxidants that lower the risk of diseases like heart disease, Alzheimer's, diabetes, and certain cancers. For instance, a study by the University of Maryland College of Agriculture and Natural Resources (AGNR) and the United States Department of Agriculture (USDA) reports that microgreens are 40 times more nutritious than other vegetables. In addition, microgreens are gaining popularity as a new culinary ingredient in the country, and they are used to enhance salads or as edible garnishes to embellish a wide variety of other dishes, which aids their growth in the country. Based on ethnic classification, Caucasian and Asian consumers are the demographic groups that buy most of the microgreens at a higher rate than other demographic groups.
  • Companies in the United States recognize the potential of microgreens and are venturing into growing microgreens in the country. For instance, in 2024, Cox Enterprises launched Cox Farms, a new venture that produces various types of microgreens, such as baby lettuce and baby spinach. Moreover, as the demand for microgreens increases in the country, indoor vertical farms are expanding to meet this need. For instance, in 2024, Vertical Harvest Farms secured financing to establish a 51,000 sq. ft hydroponic vertical farm in downtown Westbrook, Maine, to produce lettuce, petite greens, microgreens, and herbs. The project's primary goal is to prioritize local food consumption by delivering farm-fresh greens to consumers' fridges within 24 hours, ensuring maximum nutritional value retention.

United States Microgreens Industry Segmentation

Microgreens are shoots of salad vegetables picked just after the first leaves have developed. The US microgreens market is segmented by type (broccoli, lettuce and chicory, basil, fennel, carrots, radish, amaranth, arugula, beets, mustard, kale, cress, and chard), sales channels (hypermarket/supermarket, restaurants, and other channels), and farming (indoor farming, vertical farming, commercial greenhouses, and other farming techniques). The report offers market estimation and forecast in value (USD) and volume (metric tons) for the abovementioned segments.

Type
Broccoli
Lettuce and Chicory
Basil
Fennel
Carrots
Radish
Amaranth
Arugula
Beets
Mustard
Kale
Cress and Chard
Sales Channel
Hypermarket/Supermarket
Restaurants
Other Channels
Farming
Indoor Farming
Vertical Farming
Commercial Greenhouses
Other Farming Techniques
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United States Microgreens Market Size Summary

The microgreens market in the United States is experiencing significant growth, driven by increasing health consciousness among consumers and the rising popularity of indoor farming practices. As consumers seek nutrient-dense foods, microgreens have become a staple in diets, with their vibrant colors, textures, and flavors making them a favored choice in culinary applications. The trend towards fresh, farm-to-table dining is further boosting the availability of microgreens in retail outlets across the country. Technological advancements in indoor farming, such as hydroponics, are enhancing production capabilities, addressing challenges like reduced arable land and soil fertility. This has led to a surge in microgreens cultivation, with vertical farming emerging as a profitable venture, allowing for year-round production and higher yields in smaller spaces.

The market is also witnessing increased investment and interest from major players, such as Walmart, which is integrating vertical agriculture into its supply chain to provide fresher produce year-round. The concept of consumer-participatory farming, where individuals can cultivate microgreens in shared greenhouses, is gaining traction, further driving market growth. The availability of "Certified Naturally Grown" microgreen seeds in stores is attracting health-conscious consumers, contributing to the market's expansion. As microgreens become a culinary trend in upscale restaurants, their influence on dining habits is expected to grow, enhancing demand in the hotel and restaurant sectors. The market remains fragmented, with key players investing in product innovation and expansion to meet the increasing consumer demand.

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United States Microgreens Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increasing Adoption of Protected Cultivation is Expected to Boost the Market

      2. 1.2.2 Increasing Demand for Microgreens from Health-conscious Consumers

      3. 1.2.3 Increasing Strategic Activities by Major Players

    3. 1.3 Market Restraints

      1. 1.3.1 High Initial Investment is Limiting the Production

      2. 1.3.2 High Risk of Pests and Diseases on Microgreens

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Bargaining Power of Suppliers

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Threat of New Entrants

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Broccoli

      2. 2.1.2 Lettuce and Chicory

      3. 2.1.3 Basil

      4. 2.1.4 Fennel

      5. 2.1.5 Carrots

      6. 2.1.6 Radish

      7. 2.1.7 Amaranth

      8. 2.1.8 Arugula

      9. 2.1.9 Beets

      10. 2.1.10 Mustard

      11. 2.1.11 Kale

      12. 2.1.12 Cress and Chard

    2. 2.2 Sales Channel

      1. 2.2.1 Hypermarket/Supermarket

      2. 2.2.2 Restaurants

      3. 2.2.3 Other Channels

    3. 2.3 Farming

      1. 2.3.1 Indoor Farming

      2. 2.3.2 Vertical Farming

      3. 2.3.3 Commercial Greenhouses

      4. 2.3.4 Other Farming Techniques

United States Microgreens Market Size FAQs

The United States Microgreens Market size is expected to reach USD 1.74 billion in 2024 and grow at a CAGR of 10.60% to reach USD 2.86 billion by 2029.

In 2024, the United States Microgreens Market size is expected to reach USD 1.74 billion.

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