Market Size of united states meat substitutes Industry
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 2.25 Billion |
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Market Size (2029) | USD 3.77 Billion |
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Largest Share by Type | Textured Vegetable Protein |
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CAGR (2024 - 2029) | 10.88 % |
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Fastest Growing by Type | Tempeh |
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Market Concentration | Medium |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
US Meat Substitutes Market Analysis
The United States Meat Substitutes Market size is estimated at 2.25 billion USD in 2024, and is expected to reach 3.77 billion USD by 2029, growing at a CAGR of 10.88% during the forecast period (2024-2029).
2.25 Billion
Market Size in 2024 (USD)
3.77 Billion
Market Size in 2029 (USD)
6.34 %
CAGR (2017-2023)
10.88 %
CAGR (2024-2029)
Largest Segment by Type
57.62 %
value share, Textured Vegetable Protein, 2023
A wide range of applications in fast food menu and the similar taste to meat is propelling the sales of TVP in the country.
Largest Segment by Distribution Channel
51.05 %
value share, Off-Trade, 2023
Supermarkets and hypermarkets are the key off-trade distribution channels in the region as consumers prefer purchasing meat substitutes along with other grocery items.
Fastest-growing Segment by Type
12.49 %
Projected CAGR, Tempeh, 2024-2029
Tempeh is a functional, inexpensive, high-protein food ingredient for meat substitutes. It can also be consumed on its own as a meat substitute, which drives its demand.
Fastest-growing Segment by Distribution Channel
10.97 %
Projected CAGR, On-Trade, 2024-2029
The nation's growing vegan population has led numerous food service outlets to add meat substitutes to their menus, resulting in the opening of many vegan restaurants.
Leading Market Player
15.90 %
market share, Beyond Meat Inc., 2022
The company's broad distribution network in both the retail and foodservice sectors supports its largest market share through partnerships with industrial giants.
The increasing popularity of Asian food among Americans is driving the meat substitutes market
- The sales of meat substitutes in the US have seen sizable progress in recent years, registering a CAGR of 4.49% from 2017 to 2022. The inflation in sales can primarily be linked to the growing awareness regarding health issues related to the consumption of meat and the rising availability of plant-based protein alternatives in most of the distribution points across the country. Approximately 69% of plant-based food buyers purchased beef-style alternative burgers in the United States in 2022.
- The most consumed meat substitute in the United States during the study period was textured vegetable protein. TVP has been used as an ingredient in both meat and plant-based food products for many years but has become the go-to ingredient by meat substitute manufacturers. The rising demand for TVP increased due to the post-pandemic trend of eating vegan food, with sales rising by 10.71% from 2019 to 2022. Since TVP is mostly bought by large corporations as a texture for the production of plant-based meat alternatives, its sales are only expected to rise in the future, with the market value for TVP in the United States projected to reach an estimated USD 1.81 billion by 2028.
- Tofu is another meat substitute that has seen rising demand in the US in recent years. The sales of tofu rose by 38.05% from 2017 to 2022, which could be, for the most part, attributed to the rising number of Asian-themed restaurants and fast-food chains in the country. Tofu is a major part of Asian cuisines, and food service businesses are looking to cater to the increasing popularity of Asian food among Americans. Asian food is said to be one of the fastest-growing cuisines, with the country being home to more than 38,000 Chinese restaurants, 25,000 Japanese restaurants, and 5,000 Thai restaurants.
Understand The Key Trends Shaping This Market
United States Meat Substitutes Industry Segmentation US Meat Substitutes Industry Segmentation
Tempeh, Textured Vegetable Protein, Tofu are covered as segments by Type. Off-Trade, On-Trade are covered as segments by Distribution Channel.
- The sales of meat substitutes in the US have seen sizable progress in recent years, registering a CAGR of 4.49% from 2017 to 2022. The inflation in sales can primarily be linked to the growing awareness regarding health issues related to the consumption of meat and the rising availability of plant-based protein alternatives in most of the distribution points across the country. Approximately 69% of plant-based food buyers purchased beef-style alternative burgers in the United States in 2022.
- The most consumed meat substitute in the United States during the study period was textured vegetable protein. TVP has been used as an ingredient in both meat and plant-based food products for many years but has become the go-to ingredient by meat substitute manufacturers. The rising demand for TVP increased due to the post-pandemic trend of eating vegan food, with sales rising by 10.71% from 2019 to 2022. Since TVP is mostly bought by large corporations as a texture for the production of plant-based meat alternatives, its sales are only expected to rise in the future, with the market value for TVP in the United States projected to reach an estimated USD 1.81 billion by 2028.
- Tofu is another meat substitute that has seen rising demand in the US in recent years. The sales of tofu rose by 38.05% from 2017 to 2022, which could be, for the most part, attributed to the rising number of Asian-themed restaurants and fast-food chains in the country. Tofu is a major part of Asian cuisines, and food service businesses are looking to cater to the increasing popularity of Asian food among Americans. Asian food is said to be one of the fastest-growing cuisines, with the country being home to more than 38,000 Chinese restaurants, 25,000 Japanese restaurants, and 5,000 Thai restaurants.
| Type | |
| Tempeh | |
| Textured Vegetable Protein | |
| Tofu | |
| Other Meat Substitutes |
| Distribution Channel | ||||||
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| On-Trade |
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United States Meat Substitutes Market Size Summary
The United States Meat Substitutes Market is experiencing significant growth, driven by increasing consumer awareness of health issues associated with meat consumption and the expanding availability of plant-based protein alternatives. The market has seen a notable rise in sales, with textured vegetable protein (TVP) emerging as a popular ingredient due to its versatility in both meat and plant-based products. The post-pandemic trend towards vegan diets has further fueled demand for TVP, which is predominantly purchased by large corporations for producing plant-based meat alternatives. Tofu has also gained popularity, largely due to the proliferation of Asian-themed restaurants and fast-food chains in the US, catering to the growing interest in Asian cuisine. Despite challenges such as rising soybean prices impacting tempeh costs, the market continues to innovate with various product offerings and packaging formats.
The market landscape is moderately consolidated, with major players like Amy's Kitchen Inc., Beyond Meat Inc., Conagra Brands Inc., Impossible Foods Inc., and The Kellogg Company holding significant market shares. These companies are actively expanding their product lines, as evidenced by recent launches of new plant-based products. The market's growth trajectory is supported by ongoing developments in product innovation and strategic acquisitions, such as Wicked Kitchen's acquisition of Gathered Foods. The fluctuating prices of key ingredients like soybeans, influenced by supply concerns and tariffs, are expected to impact the pricing strategies of meat substitute products. Overall, the US Meat Substitutes Market is poised for continued expansion, driven by evolving consumer preferences and industry advancements.
United States Meat Substitutes Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)
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1.1 Type
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1.1.1 Tempeh
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1.1.2 Textured Vegetable Protein
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1.1.3 Tofu
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1.1.4 Other Meat Substitutes
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1.2 Distribution Channel
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1.2.1 Off-Trade
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1.2.1.1 Convenience Stores
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1.2.1.2 Online Channel
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1.2.1.3 Supermarkets and Hypermarkets
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1.2.1.4 Others
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1.2.2 On-Trade
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United States Meat Substitutes Market Size FAQs
How big is the United States Meat Substitutes Market?
The United States Meat Substitutes Market size is expected to reach USD 2.25 billion in 2024 and grow at a CAGR of 10.88% to reach USD 3.77 billion by 2029.
What is the current United States Meat Substitutes Market size?
In 2024, the United States Meat Substitutes Market size is expected to reach USD 2.25 billion.
