Market Trends of United States Lawn Care Industry
Growing Demand from Residential Landscaping and Golf Course Maintenance
The lawn care market is experiencing growth, as evidenced by increasing average household expenditure on landscaping activities. According to the United States Bureau of Labor Statistics, the Consumer Price Index for lawn care is 0.347, indicating that spending on lawn care products and services constitutes 0.347% of the typical household expenditure in 2024. This growth is further supported by the rise in residential and commercial construction, as well as health-conscious millennials engaging in vegetable gardening. A significant trend shaping the lawn care industry is the increasing demand for residential outdoor landscaping from younger households across the country, following a decline after the economic recession. The growing demand for gardens in residential constructions is a primary contributor to the expansion of the lawn care market.
Moreover, the expanding golf industry, one of the most popular sports in the United States, is also driving increased lawn care activities. According to the National Golf Foundation, the number of golf courses in the country increased from 15,500 in 2023 to 16,000 in 2024. This growth in golf courses, coupled with the rising interest of millennial and younger consumers in gardening activities and lawn care maintenance as part of residential outdoor landscaping, is expected to further propel the lawn care industry in the United States. The combination of these factors - increased household spending, expanding golf industry, and growing interest among younger generations - is creating a robust environment for the continued growth and development of the lawn care market.
Lawn Care Services Are Widely Used In The Commercial Sector
The market offers various commercial services, including holiday lighting installation, fertilization and pest control, flower and garden bed maintenance, landscape design and installation, lawn and grounds upkeep, as well as parking lot services, among others. The primary commercial clients include schools, banks, hotels, and similar entities. As per the Irrigation Association Survey 2023, 82% of landscape businesses cater to commercial markets.
In recent years, market providers have started offering annual and seasonal packages at competitive rates specifically for the commercial sector. This has attracted new clients and is expected to further enhance market growth in the area. The California government is committed to expanding outdoor spaces by investing in improvements to public parks. In 2022, local and state officials in California allocated nearly USD 15 million for the growth of outdoor facilities. This increase in outdoor amenities nationwide is likely to drive the demand for commercial lawn care services in the future.
The growing trend of commercial locations choosing green spaces is having a direct impact on the expansion of the commercial lawn care service market in the United States. The National Association of Landscape Professionals reports there are 661,000 landscaping service businesses operating in the United States as of 2023.
