United States Healthcare Discount Plan Market Trends

The dental care segment in the studied market is expected to occupy a significant market share in the studied market due to the high and increasing prevalence of dental diseases in the country, which is increasing the healthcare cost of the individual or family, and cutting down the cost associated with dental services, the adoption of healthcare discount plans is expected to increase in the country, and the segment will grow. For instance, according to the February 2022 update of the Center for Disease Control and Prevention, about 63% of the adults of age 18 years and more had a dental visit in 2020, while about 85.9% of children of age 2-17 years had a dental visit in 2018, which shows a high prevalence of dental diseases in the country.

Moreover, the growing competition in the market with the launch of new plans, collaborations bet organizations, mergers, and acquisitions are further expected to augment the growth of the dental care segment in the studied market. For instance, in February 2022, UnitedHealthcare Dental launched digital dental plans meant to assist people in improving their oral health and gaining better access to dental treatment in a more convenient and educated manner in collaboration with Quip Oral Care and in this new plan, the virtual dental visits will be available round-o-clock, 24/7, to help members to meet with a licensed dentist by phone or video, and also, the members can get 30% discount on quip oral care products. Hence, due to the high prevalence of dental diseases and the cost associated with them, the adoption of discount health plans for dental care is expected to increase in the country, and the dental care segment is anticipated to hold a significant share in the United States healthcare discount plan market during the forecast period of the study.