United States Healthcare Discount Plan Market Size (2024 - 2029)

The United States healthcare discount plan market is anticipated to experience significant growth, driven by increasing demand for affordable healthcare services and the rising prevalence of chronic diseases. The COVID-19 pandemic initially disrupted healthcare services, but the subsequent surge in demand has propelled the market's expansion. As healthcare costs continue to rise, more individuals are opting for discount medical plans to mitigate out-of-pocket expenses. Discount Medical Plan Organizations are responding by introducing competitive plans and discounts, enhancing market competition and consumer adoption. Despite these growth opportunities, the market may face challenges from alternative insurance plans that offer comparable services and discounts.

Market Size of United States Healthcare Discount Plan Industry

United States Healthcare Discount Plan Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 11.30 %

Major Players

United States Healthcare Discount Plan Market Major Players

*Disclaimer: Major Players sorted in no particular order

US Healthcare Discount Plan Market Analysis

The United States healthcare discount plan market is expected to register a CAGR of 11.3% during the forecast period of the study (2022-2027).

The emergence of the COVID-19 pandemic severely impacted the healthcare system of the country, as the United States recorded one of the highest numbers of COVID-19 cases and deaths globally. Due to the lockdown restrictions and other limitations, initially, healthcare services other than COVID-19 were impacted in the country. For instance, according to a research study published by David Blumenthal et al., in October 2020, due to the pandemic, there were unprecedented changes in the demand for health services, and in the first months of the crisis, office-based practices saw a 60% drop in visitors' numbers which had its impact on the studied market. However, as the United States was one of the most severely affected countries by COVID-19, the demand for healthcare services and prescriptions increased after the initial decline, and thus, the studied market is expected to grow with the increasing demand for the healthcare services in the country.

Chronic diseases such as cardiovascular diseases, cancer, and musculoskeletal disorders, among many others, are highly prevalent in the United States, which not only increasing the healthcare expenditure of the country but also the out-of-pocket spending of the people, and due to this factor, the discount medical plan market is expected to grow in the country as people want different healthcare facilities as per their budget and at a lower cost.

For instance, according to the Centers for Medicare & Medicaid Services (CMS), the health expenditure of the United States is increasing every year, and it was about USD 4.1 trillion in 2020 which is expected to reach USD 6.2 trillion by 2028. Also, as per the National Health Expenditure data for 2021, the out-of-pocket healthcare spending in the United States increased from USD 386.5 billion in 2018 to USD 388.6 billion in 2020 and it is still increasing every year. This data shows an increasing healthcare expenditure in the country, and to reduce their burden, people are opting more and more for healthcare discount plans offered by different players in the country as these plans offer better and higher discounts as compared with conventional monthly premium insurance plans which are usually very high.

Furthermore, with the increasing healthcare cost for various services and treatments in the country, the demand for private health discount plans is increasing, and tapping the opportunity, the Discount Medical Plan Organizations (DMPOs) present in the country are launching new plans or initiating offering greater discounts along with other initiatives such as collaborations, mergers and acquisitions, and others, to offer affordable plans to a wider population in the country which is further expected to have a significant impact on the growth of the healthcare discount plan market as these developments will increase the competition in the market which eventually will benefit the consumers and increase the adoption of the discount services and thus, the studied market will grow in the United States. However, the presence of better alternative insurance plans offering better services and discounts is expected to restrain the growth of the healthcare discount plan market in the United States over the forecast period of the study.

US Healthcare Discount Plan Industry Segmentation

A discount medical plan is a plan that provides discounts on healthcare services, allowing people and their dependents to save money on services that are not properly covered under their healthcare coverage or insurance.

The United States healthcare discount plan market is segmented by service type (prescription drugs, dental care, vision care, hearing aids, chiropractic care, virtual visits, and other types) and coverage type (individual, family, and others). The report offers the value (in USD million) for the above segments.

By Service Type
Prescription Drugs
Dental Care
Vision Care
Hearing Aids
Chiropractic Care
Virtual Visits
Other Types
By Coverage Type
Individual
Family
Others
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United States Healthcare Discount Plan Market Size Summary

The United States healthcare discount plan market is poised for significant growth, driven by the increasing demand for affordable healthcare services amid rising healthcare expenditures and out-of-pocket costs. The COVID-19 pandemic initially disrupted healthcare services, but the subsequent surge in demand for healthcare and prescriptions has fueled the market's expansion. Chronic diseases, such as cardiovascular conditions and musculoskeletal disorders, are prevalent, contributing to higher healthcare spending and prompting consumers to seek cost-effective healthcare solutions. Discount medical plans are gaining traction as they offer substantial savings compared to traditional insurance plans, making them an attractive option for individuals and families looking to manage their healthcare costs more effectively.

The dental care segment is expected to capture a notable share of the market due to the high prevalence of dental diseases and the associated costs. The adoption of healthcare discount plans in this segment is anticipated to rise as consumers seek to reduce dental care expenses. The market's competitive landscape is characterized by the presence of numerous players, including United Health Group and New Benefits, Ltd., who are actively launching new plans and engaging in collaborations to enhance their offerings. Initiatives such as digital dental plans and community-based health programs further underscore the market's dynamic nature. Despite the competition from alternative insurance plans, the ongoing developments in discount medical plans are expected to bolster market growth in the United States.

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United States Healthcare Discount Plan Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Rising Healthcare Costs Owing to the Increasing Burden of Chronic Diseases

      2. 1.2.2 Growing Demand for Private Health Discount Plans and Launch of New Plans

    3. 1.3 Market Restraints

      1. 1.3.1 Presence of Alternative Insurance Plans

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Service Type

      1. 2.1.1 Prescription Drugs

      2. 2.1.2 Dental Care

      3. 2.1.3 Vision Care

      4. 2.1.4 Hearing Aids

      5. 2.1.5 Chiropractic Care

      6. 2.1.6 Virtual Visits

      7. 2.1.7 Other Types

    2. 2.2 By Coverage Type

      1. 2.2.1 Individual

      2. 2.2.2 Family

      3. 2.2.3 Others

United States Healthcare Discount Plan Market Size FAQs

The United States Healthcare Discount Plan Market is projected to register a CAGR of 11.30% during the forecast period (2024-2029)

United Health Group, New Benefits, Ltd., Access One Consumer Health, Inc., American Dental Care Partners, Inc. and Careington International Corporation are the major companies operating in the United States Healthcare Discount Plan Market.

United States Healthcare Discount Plan Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)