US Gluten Free Foods and Beverages Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers US Gluten-Free Food and Beverage Products Market and is segmented By Type (Bakery Products, Breakfast Cereals, Beverages, Condiments, Seasonings and Spreads, Dairy/Dairy Substitutes, Meats/Meat Substitutes, and Other Gluten-Free Products), and by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialist Retailers, Online Retail, and Other Distribution Channels).

US Gluten Free Foods and Beverages Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

US Gluten Free Foods & Beverages Market Size

United States Gluten-Free Foods and Beverages Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 8.20 %
Market Concentration Low

Major Players

United States Gluten-Free Foods and Beverages Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of United States Gluten Free Foods and Beverages Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

US Gluten Free Foods & Beverages Market Analysis

The United States Gluten Free Foods and Beverages Market is expected to register a CAGR of 8.2% during the forecast period.

  • The rising awareness about celiac disease and adopting special dietary lifestyles primarily drive the market. This has resulted in a shift in consumer preference from conventional products toward gluten-free processed foods.
  • The demand for gluten-free food and beverages is constantly rising due to the increased cases of gluten intolerance among customers. The usage of genetically modified crops and sensitivity to gut health were among the major reasons that altered the digestive tracts of the human body leading to the intolerance of gluten products.
  • The demand for gluten-free food and beverages is also driven by consumers inclined toward fitness and a healthy diet. As gluten products are commonly filled with carbohydrates and other fats, the consumers in the market are choosing gluten-free products and options. Gluten-free cereal breakfasts were among the most consumed and purchased in the country.
  • In the United States, consumers also have favorable perceptions of healthy gluten-free food products, likely to boost the market growth. The favorable regulatory framework and initiatives to promote a gluten-free diet by the U.S. Food and Drug Administration (FDA) and subsidy allocations are anticipated to boost the market over the forecast period.

US Gluten Free Foods & Beverages Industry Overview

The United States gluten-free food and beverages market is highly competitive with key players like The Hain Celestial Group, Inc., Pepsico Inc., Kellogg Company, The Coca-Cola Company, and General Mills, Inc. Emphasis is given to the companies' merger, expansion, acquisition, partnership, and new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. 

For instance, in November 2022, Feel Good Foods launched new breakfast items that include gluten-free cheese-stuffed mini bagels in the United States. The gluten-free Cream Cheese Stuffed Mini Bagels are crispy on the outside and light on the inside. Each bagel is loaded on top with everything seasoning and available in two flavors: plain cream cheese or scallion cream cheese.

US Gluten Free Foods & Beverages Market Leaders

  1. PepsiCo Inc.

  2. Kellogg Company

  3. The Hain Celestial Group, Inc.

  4. The Coca-Cola Company

  5. General Mills, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
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US Gluten Free Foods & Beverages Market News

  • May 2022: Swiss chocolatier Lindt & Sprungli launched vegan chocolate bars made with oat milk in the United States. The Lindt Classic Recipe OatMilk bars are available in Original and Salted Caramel flavors. Lindt replaced dairy milk with gluten-free oat milk powder and almond paste to create the new vegan chocolate bars.
  • January 2022: MYBREAD Gluten Free Bakery announced the launch of original flatbread pitas at selected Walmart stores across the United States. The pitas will be available in the frozen section of the stores in Florida, California, Illinois, Nevada, Iowa, Louisiana, Oregon, Wisconsin, and Texas.
  • June 2021: Dawn Foods launched injected muffins and chocolate brownies prepared with the company's gluten-free fillings and mixes in the United States. With this launch, the company expanded its product portfolio in the gluten-free bakery industry.

US Gluten Free Foods & Beverages Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Bakery Products
    • 5.1.2 Breakfast Cereals
    • 5.1.3 Beverages
    • 5.1.4 Condiments, Seasonings and Spreads
    • 5.1.5 Dairy/Dairy Substitutes
    • 5.1.6 Meats/Meat Substitutes
    • 5.1.7 Other Gluten-Free Products
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specialist Retailers
    • 5.2.4 Online Retail
    • 5.2.5 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 General Mills, Inc.
    • 6.3.2 Conagra Brands Inc.
    • 6.3.3 PepsiCo Inc.
    • 6.3.4 The Hain Celestial Group, Inc.
    • 6.3.5 Bob's Red Mill Natural Foods
    • 6.3.6 Dawn Food Products, Inc.
    • 6.3.7 Kellogg Company
    • 6.3.8 The Coca-Cola Company
    • 6.3.9 Amy's Kitchen, Inc.
    • 6.3.10 Welsh Gluten Free Bakery Products
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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US Gluten Free Foods & Beverages Industry Segmentation

Gluten-free food and beverages do not contain gluten. Gluten is a protein in cereal grains that provides an elastic structure to the dough. 

The United States gluten-free food and beverages market is segmented by product type and distribution channel. Based on the product type, the market is segmented into bakery products, breakfast cereals, beverages, condiments, seasonings and spreads, dairy/dairy substitutes, meat/meat substitutes, and other gluten-free products. Based on the distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, specialist retailers, online retail, and other distribution channels. 

For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type Bakery Products
Breakfast Cereals
Beverages
Condiments, Seasonings and Spreads
Dairy/Dairy Substitutes
Meats/Meat Substitutes
Other Gluten-Free Products
Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Specialist Retailers
Online Retail
Other Distribution Channels
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US Gluten Free Foods & Beverages Market Research FAQs

What is the current United States Gluten Free Foods and Beverages Market size?

The United States Gluten Free Foods and Beverages Market is projected to register a CAGR of 8.2% during the forecast period (2025-2030)

Who are the key players in United States Gluten Free Foods and Beverages Market?

PepsiCo Inc., Kellogg Company, The Hain Celestial Group, Inc., The Coca-Cola Company and General Mills, Inc. are the major companies operating in the United States Gluten Free Foods and Beverages Market.

What years does this United States Gluten Free Foods and Beverages Market cover?

The report covers the United States Gluten Free Foods and Beverages Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United States Gluten Free Foods and Beverages Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

US Gluten-Free Foods & Beverages Industry Report

Statistics for the 2025 United States Gluten Free Foods and Beverages market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Gluten Free Foods and Beverages analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.