Market Trends of United States Face Mask Industry
This section covers the major market trends shaping the US Face Mask Market according to our research experts:
Rising Consumer Spending on Skin and Facial Care Products
With the rising innovation and launch of newer personal care products in the market studied, there has been a notable rise in the spending of American consumers in the skincare and facial care segment of the market studied, which ultimately drives the demand for face masks and sheets across the country. Moreover, a skin-focused cosmetics retailer 'SkinStore' suggested in its report that upcoming American generation is going to spend around USD 15,000 in their lifetime on skincare products. Thus, the notion among the consumers toward spending more towards skincare (including facial care) products will elevate the demand for face masks in the years to come. In context with face mask market, Koreans are among the biggest drivers of innovation in the beauty and skincare industry. Sheet masks were one of the biggest success stories of K-beauty. Thus, face sheet masks are recently changing the beauty industry and gaining popularity in the United States by seeing various celebrities utilizing and endorsing sheet masks infused in serums and containing active ingredients. Thus, perceived benefits of face masks and sheets, coupled with improved consumer spending for facial and skincare products, is driving the market studied.
Online Retail Channel holds the Largest Market
The main reason behind the rise in sales through e-commerce retailing is the level of convenience that it provides for consumers. Consumers can browse and shop for products 24X7. Additionally, they find it easy to choose their preferred brands and get wide varieties of personal care products including face masks as per their own needs and preferences. Thus, online or e-commerce stores are increasing their market shares across the region in terms of revenue, popularity, and wide product offerings of both local and international brands. This is fostered by the wake of the COVID-19 pandemic, where people prefer to stay home. Moreover, in March 2019, Amazon launched Belie, its first skincare line, globally, as it pushed further into private-label products. It aims to sell items, including face masks, moisturizers, eye creams, and spot treatments, at prices ranging from USD 9 to USD 40. Thus, it is expected to give stiff competition to the established players, such as Procter & Gamble's Olay, Estee Lauder, and Clinique. The growth opportunity for the sales of beauty and personal care products, including skincare products, through online channels forced online vendors to improve purchase processes in terms of security and reliability, which propelled the demand for these skincare products.
